Social Media Community Use
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Transcript of Social Media Community Use
The Powerful Social Media
Telecommunications, Information Studies & MediaMichigan State University
Laeeq Khan
Agenda Introduction
Creating a Facebook Page
Managing it successfully
Opportunities/Challenges
The Social Media Revolution
Turning communication into an interactive dialogue!
Facebook “Founded in February 2004, Facebook is a social
utility that helps people communicate more efficiently with their friends, family and coworkers”.
http://www.facebook.com/press.php
Why Facebook? More than 800 million active users
More than 50% of our active users log on to Facebook in any given day
Average user has 130 friends
http://www.facebook.com/press/info.php?statistics
Popularity There are over 900 million objects that people
interact with (pages, groups, events and community pages)
Average user is connected to 80 community pages, groups and events
More than 250 million photos are uploaded per day
There are more than 475 mobile operators globally working to deploy and promote Facebook mobile products
Michigan
4 720 200 Facebook users in the Michigan
Makes it #9 in the ranking of all Facebook statistics by country.
http://www.socialbakers.com/united-states-facebook-statistics/michigan
Online Visibility An important part of the branding strategy &
promotional campaigns
Lets go where everyone already is
Ready for a Facebook page?
Creating a FB page
Facebook Pages Pages allow multiple admins
Pages provide analytics
Publicly visible
Allow updates to fans – like mass emailing
Pages Incentive to become a fan on the page
Are you adding value?
Organization goals and relationship with social presence
Managing the page Who will create the page and manage the
content?
Distinguish your presence!
Customize Enhance Involve
Integrated Presence Syndication to Twitter
Presence on YouTube
What to post on the page? Famous quotes
Weather
Latest news about the association
Event text and photo updates
Walking a fine line Two-way communication
Interactivity with responsibility
Nestle
Greenpeace
Conclusion
Social Media is engaging
Harness its power wisely
May take various forms but the idea remains the same – Online connections need to be effectively utilized to one’s advantage