Unmoderated Remote Usability Testing
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Do's and don'ts of unmoderated remote user testing. How we put URUT into practice.
Transcript of Unmoderated Remote Usability Testing
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Unmoderated remote user testing:Do’s and don’ts
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Remote User Testing
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Synchronous vs asynchronous
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Moderated vs unmoderated
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Moderated usability testing
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Unmoderated remoteusability testing
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Figures
Source: www.measuringusability.com/blog/ux-methods.php 2011 UPA Salary Survey (biennal)
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ADVANTAGES
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Test large groups
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Real environments
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Reduce costs
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Recruitment
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Organisation
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Fast results
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Quantitative & Qualitative
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Intercept users
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Self-reported feedback
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DRAWBACKS
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Gold diggers
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No interaction
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Only survey answers
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False positives
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Task time…
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TOOLS
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Choose the right tool
Functionality of tools has a huge impact on the type of info you’re able to gather
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Choose the right tool
• What is your budget?• What is your goal?• How much support do you need?• Will you be able to conduct competitive
research? • Can you test prototypes? • Can you export findings? • How will the results be visualized? • Does it come in different languages? • Can you combine different methods
using the same tool? • Are there integrated recruiting tools?
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Information Architecture tools
Card sorting
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Information Architecture tools
Tree testing
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Click based feedback
Task & Interface testing
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Feedback gathering
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Unmoderated remote usability testing tools
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When to use URUT?
• Not a replacement for moderated testing or research
• Best used to complement your qualitative research
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Interesting reading
• Remote Research: Real Users, Real Time, Real Research by Nate Bolt, Tony Tulathimutte, 2010
• Beyond the usability lab: Conducting Large-scale Online User Experience Studies, Bill Albert, Tom Tullis, Donna Tedesco, 2010
