Download - Unmoderated Remote Usability Testing

2012 © Humix, all rights reserved2012 © Humix, all rights reserved

Unmoderated remote user testing:Do’s and don’ts

2012 © Humix, all rights reserved 2

Remote User Testing


Synchronous vs asynchronous


Moderated vs unmoderated


Moderated usability testing


Unmoderated remoteusability testing


Figures

Source: www.measuringusability.com/blog/ux-methods.php 2011 UPA Salary Survey (biennal)

http://www.measuringusability.com/blog/ux-methods.php




ADVANTAGES

8


Test large groups


Real environments


Reduce costs


Recruitment


Organisation


Fast results


Quantitative & Qualitative


Intercept users


Self-reported feedback


DRAWBACKS

18


Gold diggers


No interaction


Only survey answers


False positives


Task time…


TOOLS

24


Choose the right tool

Functionality of tools has a huge impact on the type of info you’re able to gather


Choose the right tool

• What is your budget?• What is your goal?• How much support do you need?• Will you be able to conduct competitive

research? • Can you test prototypes? • Can you export findings? • How will the results be visualized? • Does it come in different languages? • Can you combine different methods

using the same tool? • Are there integrated recruiting tools?


Information Architecture tools

Card sorting


Information Architecture tools

Tree testing


Click based feedback

Task & Interface testing


Feedback gathering


Unmoderated remote usability testing tools


When to use URUT?

• Not a replacement for moderated testing or research

• Best used to complement your qualitative research


Interesting reading

• Remote Research: Real Users, Real Time, Real Research by Nate Bolt, Tony Tulathimutte, 2010

• Beyond the usability lab: Conducting Large-scale Online User Experience Studies, Bill Albert, Tom Tullis, Donna Tedesco, 2010