University of Tennessee - Social Media: Blogging
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Blogging March 10, 2011
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Learn from Cynthia Moxley and Gavin Baker of Moxley Carmichael to use the power of blogging to build your business.Your business should have one. Learn how to engage a diverse audience with a blog community. In this course you'll learn a simple blogging strategy and tips on how to get started.http://www.moxleycarmichael.comhttp://twitter.com/moxcarhttp://twitter.com/gavinbakerhttp://twitter.com/cmmoxleyhttp://bluestreak.moxleycarmichael.comhttp://newstreak.moxleycarmichael.com
Transcript of University of Tennessee - Social Media: Blogging
Blogging
March 10, 2011
We Represent the Best
IntroductionsWhat’s your name?What do you do?What do you hope to learn?
ScheduleIntroductionsSession IClass ActivityBreakQ & AClass ActivitySession IIQ & A
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Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
126 million Say what you want Promotion Influence Search power
Blogs
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
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Perceptions
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Why should I blog?
Ability to tell your story
Good for business
Drive traffic to your website
Connect with people around your passion
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Why should I blog?
Provides change (good for search engines)
Positions you as an expert
People do business with who they know
It’s fun!
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Good blogs to read
BlueStreak.moxleycarmichael.com
NewStreak.moxleycarmichael.com
AllAroundKTown.com
Instapundit.com
NotAWigshop.com
People do business with who they know
It’s fun!
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Examples of good blog posts
#1#2#3#4#5
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Favorite posts
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Other Specific Questions?
What is the reason you will start blogging?
Break
Class Examples
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How do I blog?
Start with a topic
How often?
How long?
What blogging platform?
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Topic
What are you passionate about?
What does your business stand for?
Where are you a subject matter expert?
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Details
300-600 words. Use pictures and video.
Once a week? Once a month?
Be consistent!
Readers scan.
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Platform
Wordpress
Blogger
Tumblr
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Other Specific Questions?
What is your first step to get started?
Class Examples
Moxley Carmichaelhttp://moxleycarmichael.com865 544 0088@moxcarhttp://moxcar.com/newstreakhttp://moxcar.com/bluestreak
Contact
