Oxfam social media & blogging
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Transcript of Oxfam social media & blogging
social media
@carolinebeavon
what is social mediaa series of online tools that let people communicate and share contentmost well known - FacebookMyspace was big a few years agotwitter is smaller but stil important
now fully integrated into corporate marketing strategy ... companies use these.
why social media?
its where your audience are
it acts as a mailing list
its a new way to communicate
it gives your company a human voice
your followers will promote you by sharing
its where your audience are66% of brits are on Facebook16% on twitterthey have become, for many, an acceptable form of interaction
it acts as a mailing listif people follow you on twitter or facebook they will receive your updates ... its a new way to communicateas the public can easily resond and share your updates - they are more likley to do so
it gives your company a human voicewe respond to people better than company names or buildingsso giving your company a human face online can head off all kinds of issues
London Midlands trains have people who monitor twitter and respond to complaints and issues strai8ghty awayheads off issuesplus they use it to spread the word about delays
your followers will promote you by sharingif a follower likes your content - they can easilyshare it to their friends - free promotion
mentioned facebook and twitterso many other social networks - niche ones, ones for video, audio pictures ...
facebooktwitter
MICROBLOGGING
focus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.
How do they work
accessed through website, phone app or desktop program
Facebook - pages vs profileswhat this means for followers and friends
Twittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party
instead you create your world within that conversation
> search
> follow people that interest you> have conversations> send private messages> follow hashtags
a way of accessing stories
So how this can help you promote your work
> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversation
facebooktwitter
MICROBLOGGING
focus on the big onesFacebook - 66% of brits are on FacebookTwitter 16% - a lot of media types.
How do they work
accessed through website, phone app or desktop program
Facebook - pages vs profileswhat this means for followers and friends
Twittera lot of people tweeting all over the worldyou cant read the public stream - it just updates too quickly and would be like trying to listen to every conversation at a party
instead you create your world within that conversation
> search> follow people that interest you> have conversations> send private messages> follow hashtags
a way of accessing stories
So how this can help you promote your work
> search for people that are interested in oxfam> have conversations with supporters> develop and promote hashtags to promote your events or campaigns> use current hashtags top get involved in the conversation
you can mention people in tweets so they see the message ,, ,and may share it (eg AGe Uk example)
contacts
●you●colleagues●friends / family●people/organisations you've worked with●local reporters / newspapers / bloggers●other branches/national●other charities●mailing lists●promotional material●social media search
remember - its not about big numbers
contentspecial eventsadvertise event / invite peoplecommentary on whats happeningcomment on news storiesspecial people you meet
day to daywhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny things that happen
THINK - is it interesting or useful?
conversation
needs to be ongoing - not once a week
listen - don't just broadcast
start discussions
respond to people - even just a thank you!
Try not to cross-post (same on Twitter and FB)
tech and tools
To update:
laptop w/internet connectionmobile phone
To listen:
email notificationsmobile notificationsBoxcar (monitors email, Twitter and Facebook)
What is a blog?
comes frolm web logstarted out in mid 90s as an online public diary for techie types to talk about their work
evolved over time and became a way for people to talk about their lives, their niche interests
then they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messages
blogs for all kinds of subjects - sport, politics. music and local areashyperlocal bloggers - people who cover a very small geographic area - ie Jewellery Quarter or Digbeth
style: depends - some are formal (newspaper style) others are more casuala blog post - can be as long or as short as you want - could be a few lines, could be pages long(more on style in a sec)
why blog?
shows your organisation is human
more casual than a official website
feels "behind the scenes" - privileged
lets you show your expertise in your field
gives you more space to explain
its free
comes frolm web logstarted out as an online public diary for techie types to talk about their work
evolved over time and became a way for people to talk about their lives, their niche interests
then they became corporateas social media grew - companies realised that the public liked the human insight .. .conversational style and relaxed - not hard messages
blogging contenttime specificthings happening in your organisationeventsworld eventsreports / studies / research
not time specificwhat your job involves - some people care!updates on projects / fundraising totalsroles in the officefunny/interesting things that happena day in the life of ...
THINK - is it interesting/useful?
blogging content
● text● video● audio● pictures● links (with a paragraph discussing)● statistics / charts / graphs● scan reports and let people download
tips and tricks
● spread the word● invite guest bloggers● link to other posts/bloggers● write no more than you need to● stock pile / schedule posts● monitor feedback / comments● don't over-commit
PODCASTING
aUDIOBOOsOUNDCLOUD
audio blogging
could be a one off piece of audio - an interview, an audio guide, a set of instructionscould be a regular podcast .. in the same way blogs are casual forms of newspapers / websitesso podcasts are casual forms of programmes ... a nice way to connect with your audence
YoutubeVimeo
VODCASTING
vodcasting .. .anyone can vodcast nowadaysall you need is a mobile phone or a webcamplan what your going to say and just say itupload the video to youtube