Social Media at IBM - Beyond Blogging
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Transcript of Social Media at IBM - Beyond Blogging
Social Media at IBM Beyond blogging
Adam ChristensenIBM Communications
Rochester eBusiness AssociationSeptember 25, 2008
Why get involved?
If you don’t dive in, others will define who you are.
- Clive Thompson, NY Times Magazine, September 4, 2008
A dose of reality
IBM on brandtags.com
What influences brand perception?
Trusted sources of informationExperience with company’s employees
1.3
Analyst or professional associations
1.9
Friend’s opinions 3.3
Company websites 6
White papers, etc. 6
Articles in news 7.6
Other online sources 7.7
Tradeshows, etc. 7.7
TV/Radio News 9.7
Advertising 10.1
Direct marketing 11.3
Source: IBM Market Intelligence, 12/2007
Moving from mass communications to masses of communicators
http://www.awpagesociety.com/site/resources/white_papers/
Employees are the brand
Give them a voice
IBM Social Computing Guidelines
http://www.ibm.com/blogs/guidelines.html
tag cloud by www.wordle.net
Just a few social computing programs at IBM
BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments
Beehive – 45K members, 55K photos shared, 2.5K events
WikiCentral – 150,000 users, 1 million views each day
InnovationJam – 4 Jams, more than 500,000 participants
GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn
Getting started: some suggestions
1. It’s not just for big companies2. Let your business model be your starting point3. Trust your employees4. Work the culture from the inside out5. Don’t think top-down
Keep in touch
email:[email protected]
LinkedIn:www.linkedin.com/in/adamchristensen
Twitter: http://twitter.com/adamclyde