October 11, 2012

Blogging For Businesspresented by Sonix Socia Media

Blogging Definition and Stats

✤ Every blog is a website but not every website is a blog.

✤ The pure definition of a blog is:

✤ A Web site containing the writer's or group of writers' own experiences, observations, opinions, etc., and often having images and links to other Web sites.

✤ In 2012 it has evolved into major publishing businesses such as Huffington Post that was sold recently for over $300 million.

✤ It is also used by companies to display their thought leadership and expertise. Blogs are now considered an important part of a companies participation online and no longer the preserve of  the private personal blogger.

Definition and Stats (cont’d)

✤ The evolution of search engines has also made the creation of unique content in a variety of media vital, to improve brands and businesses online visibility to Google, Bing and Yahoo.

✤ The world of personal self expression is now only a part of what keeps blogging vibrant and an important part of the rapidly growing web.

✤ 60% of businesses have a business or company blog.

✤ 35% actively blog one timer per month versus 65% who haven’t updated their blog in one year or more.

Blogging and Social Media Stats

72% Use Facebook 50% Use Blogging

33% Use YouTube59% Use Twitter

Hungry Girl - From Blog To Business

Hungry Girl - From Blog To Business (cont’d)

Skinny Bitch - Keeping Business Going With Blog

Skinny Bitch - Keeping Business Going With Blog (cont’d)

Skinny Bitch - Keeping Business Going With Blog (cont’d)

Cook Train Eat Race Blog

CTER - continued

12

Sonix Social Media

✤ Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and see what your peers are thinking about when it comes to social media for business

✤ Jason Bahamundi

✤ 214-356-6656

✤ jason@sonixstudio.com

✤ Chad Van Calster

✤ 920-482-2929

✤ chad@sonixstudio.com