Blogging and Social Media for Self-Storage
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Blogging + Social Media For Self-Storage Rachel Greenfield Marketing Manager
description
The focus of marketing is shifting toward social media and informative, entertaining, and genuine content. Learn how to make your self-storage blog your main marketing tool, and supplement your success with smart social media tactics.
Transcript of Blogging and Social Media for Self-Storage
Blogging + Social Media For Self-Storage
Rachel GreenfieldMarketing Manager
Social is smart for business.
• SEO• Branding• Add value with useful content
• More measurable than you think
Self-Storage Blogging Agenda1. Why is blogging important?2. How do you maintain a company blog?3. What else can you do?
Blogging matters for your business.
PRPR Social MediaSocial Media
Branding
BrandingSEOSEO
Blogging: The Cornerstone of Modern Media
Blogging: The Cornerstone of Modern Media
Maintain a company Blog
Step One: Create
Use an editorial calendar.
Step Two: Write
Value PropValue Prop Story IdeasStory Ideas LogisticsLogistics
• Position as local voice and expert
• Find a unique angle
• Position as local voice and expert
• Find a unique angle
• Company and industry updates
• Interactive contests and polls
• Storage and moving tips
• Company and industry updates
• Interactive contests and polls
• Storage and moving tips
• Hire an intern
• Link back to other pages on your site
• Hire an intern
• Link back to other pages on your site
Get an intern. Seriously.
Step Three: Promote
Promote your best content.
Start with…
•Staff friends and family
•Local organizations
•Local bloggers/reporters
•Non-competing industry
connections
•Current/former customers
What else can you do?
Search for related blogs.
Use Google Reader to keep up with new entries on multiple blogs.
Contribute to discussions.
1. Log in using your social media accounts.2. Contribute meaningfully to the discussion.3. Include a link to your website.
Reach out to bloggers.
Does it work? Tracking + Analytics
• Exclusive offers• Unique phone # (CallFire.com)
• Google Analytics!• Social metrics: FB Insights, Sprout Social, HootSuite
Fun ideas for the road.
Bye!
• Invite user-generated photos, videos, stories about product
• Ask / Answer• Poke fun at the mundane• When in doubt cute
animals
http://www.blog.sparefoot.com/blogging
http://www.blog.sparefoot.com/blogging
More Resources
