Blogging and Social Media 101
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Blogs and Social Networking 101 Jane6e Toral h6p://www.bloggingfromhome.com
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Transcript of Blogging and Social Media 101
Blogs and Social Networking 101
Jane6e Toral h6p://www.bloggingfromhome.com
Internet Search emerges as the top online acAvity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
What people Search for on the Net
Base: Past month Internet users aged 10+ across Na#onal Urban Philippines who have used a search engine in the past month Source: Yahoo!-‐Nielsen Net Index 2010
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
What is a blog?
h6p://survivingauAsm.net
h6p://getpreGfied.com
h6p://jay-‐elx.blogspot.com
h6p://foodiemanila.com
h6p://thirstyblogger.com
h6p://thecreaAvedork.com
h6p://rabsing.com
h6p://fatgirlnomore.com
h6p://project52weeks.com
h6p://kusinamaria.com
h6p://gandaeversomuch.com
h6p://facebuko.com
#2
h6p://wheninmanila.com
A person can derive income from blogging.
Blogs can be a tool to promote your business.
Business can adverAse in blogs. Bloggers can earn via ad networks, display ads.
Search engine markeAng
• Encompasses any kind of search results. • Everything you do to raise your site’s visibility in search engines to a6ract more visitors.
Search MarkeAng Program
• Goals • Audience • Needs • Products • PotenAal
SITE LAUNCH STEP #1 RESEARCH
h6p://www.google.com/insights/search
Find out compeAAon through search engine.
Search engine is a reputaAon engine.
SITE launch Step #2 Structure / OpAmize
• About the site • Company index • Categories
– Cat1 • Photo • DescripAon • Company info
• Keyword: category, company name
• Sidebar – Facebook page – Twi6er – Slideshare – Archives – Ads – About author – News
h6p://www.halalcerAfiedfood.com launched August 10. Relevance
Density Proximity
Prominence Reason to return
Increase popularity
SITE Launch STEP #4 MEASURE VCR
Monitor your ranking. (results as of August 11)
Listed -‐ Search results
Paid search (opAon)
#5 Use social networks to influence.
hXp://www.twazzup.com
hXp://www.bit.ly
hXp://www.twitoaster.com
hXp://digg.com
lists
breaking news
controversy
Twi6er stream
Search engine influence
New e-‐mail markeAng systems like Flowtown.com has also integrated social media component.
Be Entertaining
Grabs a6enAon.. WOW!
POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
Winner of DigitalFilipino Social Networking Awards 2010 (Blog category)
1st place: Mommy Talks by Precious BahinAng h"p://www.mommytalks.net/2010/01/real-‐leaf-‐paparazzi.html
BACKGROUND Apl de Ap + MTV Asia + PH DOT
were in search for the next unsigned PINOY ARTIST
Winner of DigitalFilipino Social Networking Awards 2010 (Media VoAng category)
Winner of DigitalFilipino Social Networking Awards 2010 (Social Network category)
Digital PR #6: Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
hXp://www.slideshare.net/USNavySocialMedia
Thank you!
h6p://www.e-‐commercephilippines.com h6p://www.searchprofileindex.com
