Blogging 101For synagogues

Presented byLisa Colton, Darim Online

Blogging

Blogger Wordpress

WEBINAR GOALS• Learn the basics of blogs and blogging culture• Understand the potential strategic uses of blogs.• Reflect on your role in your synagogue and how

blogging can help you achieve your goals.• Understand what makes a blog post valuable.• How to integrate blogging into your multi-channel

strategy.

Blogging’s Value• Storytelling• Conversation• Learning• Links• Longer format• Multiple authors• Archive for

reference

Blog Types For Synagogues

• Rabbinic blog (within org or personal)• Synagogue wide blog• Community photo blog• Education blog• Early Childhood blog• Blog for specific program• Israel trip travel blog• Capital Campaign blog

Features

Blog Roll

Tags – and tag clouds

Lots of links

16th St JCC, Washington DC http://16thstreetj.wordpress.com

TAGGINGTags (or labels) allow you to describe your posts, make them more easily searchable, and publish a tag cloud which describes the range of topics you are addressing.

Features

Upcoming events

Congregation Beth Israel Preschool

Photos for storytellingIn posts, and full Picasa gallery

Quick links to categories and sorted views

Wordpress

Blogger

Blogging Admin

Blogging Admin

The Jew and the Carrot (Hazon)Jlearn2.0 (Jewish Education and Technology)

The Fly Fishing RabbiFeed Me BubbeBagel BloggerYid with a LidJudeosphere

Velveteen Rabbi

How does the name influence your interest/attraction?

Name Your BlogGive it Personality!

Authors & Schedule

Your goals & objectives

Their goals & objectives

This is where you gain mission centric attention in an attention economy

P

OST

Add Value and Insight

Share Teachable Moments

Be Social!Features stories from real families

-new baby-new member profiles-stories of volunteers-what familiesare doing Jewishly at home

Photos!

Photos!

What do these photos and posts say?

Embed Video

Embed Video

Promoting Your Blog

Promote and be conversational on Facebook & Twitter

Comments on Blogs• End your posts in questions to invite

response!• Invite sharing experience and tips• Hold contests (photo caption, etc.)• Listen, and respond – online and in person• Market the conversation in other places• Invite guest bloggers to share their voice

Get Social!

• Comment on other people’s blogs• Include links to other blogs and content• Talk it up and make it valuable• Craft posts that are responsive to real

community interest and needs