University of Nottingham - Social Media for Sports Clubs
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Social Media Skills University of Nottingham Clubs Presentation Ian Wakefield Chartered Marketer (CIM) and Fellow of CIMSPA Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
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This presentation was made to 320 Sports Club Administrators at the UoN on 27th April 2013. It may be of interest to anyone running a sports club who would like to achieve greater profile through Social Media.
Transcript of University of Nottingham - Social Media for Sports Clubs
Social Media Skills University of Nottingham
Clubs PresentationIan Wakefield
Chartered Marketer (CIM) and Fellow of CIMSPA
Marketing & Communications for Sport Nottinghamshire CSP and former Business Development Manager at CIMSPA.
The landscape is changing!
Vide removed because of MB size
see link
Overview of the Presentation
OverviewWebsitesTwitterFacebookYouTubeFlickr
Key statistics from the Video
Per Second:• 100,000 Tweets• 684,000 posts on Facebook• 2,000,000 Google searches• 48 hrs of YouTube video uploaded• 47,000 Apps downloaded
Why use Social Media?
“We are now in an age where information finds us! Not the other way around!”
How do we compare?
How do we compare?
UoN Indiana State
No of Students 35,000 (UK) 12,000
No of clicks to Sports Clubs 3 1
Twitter Followers (Club) 118 3404
Twitter Followers (Uni) 19546 7140
Facebook Likes (Club) 89 8112
Facebook Likes (Uni) 27849 13987
YouTube Channel Views (Club) No 55,000
YouTube Channel Views (Uni) 1.3 million 114,000
Club Website No Yes
Your Website - Options
The Pitchero Option 1For:• Free• Low Maintenance• Will Host Shop (Revenue Generating)• Some Leagues use it too• Already hosts 10,000 websites• Includes Social Networking add-ons• Data Base Management • Analytics Options (£)• Has an AppAgainst:• Doesn’t look great• 3rd Party adverts on your site• Service impersonal• Can only use if pitch based Sport• Response time slow• Not optimised for mobiles
Your Website - Options
The ClubBuzz Option 2For:• Cost from £75 to £199 per annum• Personalised Domain• Includes Database for Members• Can include member billing/payment• Looks reasonably good• Can be used by any club• No 3rd Party Ads• Locally Based• Team selection ToolsAgainst:• Not currently optimised for mobiles• Limited Functionality• No online Shop option• No Twitter feed or Facebook Piles
Your Website - Options
The Dedicated Website Developer Option 3
For:• It Can look Great• You have more control• You get a personalised service• It makes you stand out• Generally better support• Generally much more flexible • Better Analytics and SEO optionsAgainst:• It costs £250 - £750 plus• Annual Hosting Fee• More labour intensive
Key features of your website
Easy to find (Consistent with SoMe)
Easy to Navigate
Looks Inspiring
Encourages Interaction
Easy to Contact
Recognisable Branding
Up to date
Analytics
Google Alerts
Encourage Shares and Likes
Key features of your website
Show people how useful and informative it would be to follow you on Twitter
Make it easy for people to engage with you on all Social Media Platforms
Branding - Colour Match
PowerPoint's
Newsletters
Social Media Platforms
Emails
Graphs
Surveys
Colorcombos.com (Hex Codes)http://www.colorcombos.com/index.html
Easycalculation.com (RGB Codes)http://easycalculation.com/color-coder.php
Google Analytics
Understand your website
Who is visiting?
For how long?
How do they find you?
Search terms/words
Desktop/Laptop/Mobile
Who refers for you
What are the trends?
Google Ads
Google Analytics - Referrals
Understand your website
Social Media Top
Partners
Branding your page Go to settings & design Background Colour Branding Header (Settings Profile) Icon (Logo) Description Twitter ID Spam Messages Analytics via Sprout Social
Brand your pageTweet regularlyUse Tweriod (When)Schedule withTweetdeckUse TwilertsInteract with TweepsFollow the right TweepsBe GraciousBe interesting, Pictures, VidsUse Hashtags#FFMake the effort to use UNMT – Modified Tweet
Remember starting a tweet with @ means only people following you and the @ will see it!
Page or Group?
Use branding
Change Cover often
Annotate Cover
Multiple Admin
Encourage Shares
Post links to website
Be interesting
Always Fish where your Fish are!
Photo’s
• Use the Albums
• Upload Video’s
• Beware Copyright issues
• Tag People
Create in PPT save as JPEG
Post Engaging Content
Colour Match
Tag People
Weekly match fixtures
Share with Friends
Time your posts
Competitions for Shares
Facebook insights
Understand the performance of your pageLearn which content resonates with your audience Optimise your posts
YouTube
Use branding
Film your events
Film your training
Create a channel
Create Playlists
Set links to other SoMe
Best video as a Trailer
YouTube
Metatags
• Titles are important
• Content tags too
• YouTube Keywords tool
Thumbnails
• Accurate
• Great ones help
• Website overlays
Before optimisationAfter optimisation
Flickr
Buy a Digital Camera
Photo’s of:
Coaches
Training
Venues
Competitions
Social events
Tag your photo’s
Be aware of Safeguarding
Use on Website
Use on Social Media
www.sportnottinghamshire.co.uk
Contact Ian Wakefield on Twitter : @iandwakefield or Linkedin
Any Questions?
