Ian Wakefield – Chartered Marketer,

Digital Communications Manager for GB Basketball & Marketing Officer for the

Tour de France (Stage 3)

TWITTER: @iandwakefield

Using Social Media effectively for Sports

Clubs

March 5th 2014Loughborough SportPark

THE DIGITAL MEDIA REVOLUTION

OVERVIEW OF THE PRESENTATION

OverviewWebsitesTwitter

FacebookYouTube/VineFlickr/Instagram

Key statistics from the Video

Per Second:• 143,000 Tweets• 4.5 million Likes on Facebook• 60,000 Google searches• 1.5 hrs of YouTube video uploaded• 463 pictures posted every second on

Instagram

WHY USE SOCIAL MEDIA?“We are now in an age where

information finds us! Not the other way around!”

HOW DO WE COMPARE?

V

Two University Hockey Clubs

HOW DO WE COMPARE?

UoN Indiana State

No of Students 35,000 (UK) 12,000

No of clicks to Sports Clubs 3 1

Twitter Followers (Club) 118 3404

Twitter Followers (Uni) 19546 7140

Facebook Likes (Club) 89 8112

Facebook Likes (Uni) 27849 13987

YouTube Channel Views (Club)

No 55,000

YouTube Channel Views (Uni)

1.3 million 114,000

Club Website No Yes

KEY FEATURES OF YOUR WEBSITE

Easy to find (Consistent with SoMe)

Easy to Navigate

Looks Inspiring

Encourages Interaction

Easy to Contact

Recognisable Branding

Up to date

Analytics

Google Alerts

Po.sT

Encourage Shares and Likes

KEY FEATURES OF YOUR WEBSITE

Show people how useful and informative it would be to follow you on Twitter

Make it easy for people to engage with you on all Social Media Platforms

BRANDING – COLOUR MATCH

PowerPoint's

Newsletters

Social Media Platforms

Emails

Graphs

Surveys

Colorcombos.com (Hex Codes)http://www.colorcombos.com/index.html

Easycalculation.com (RGB Codes)http://easycalculation.com/color-coder.php

GOOGLE ANALYTICS

Understand your website

Who is visiting?

For how long?

How do they find you?

Search terms/words

Desktop/Laptop/Mobile

Who refers for you

What are the trends?

Google Ads

GOOGLE ANALYTICS - REFERRALS

Understand your websiteSocial Media TopPartnersGoogle

TWITTER

Branding your page

Go to settings & design

Background

Colour Branding

Header (Settings Profile)

Icon (Logo)

Description

Twitter ID

Spam Messages

Analytics via Sprout Social

TWITTER Brand your page

Tweet regularly

Use Tweriod or Twitonomy

Schedule with Hootsuite/Tweetdeck

Use Twilerts/Meltwater

Interact with Tweeps

Follow the right Tweeps

Be Gracious

Be interesting, Pictures, Vids

Use Hashtags /Hashtracking.com

#FF

Make the effort to use UN

MT – Modified Tweet

Remember starting a tweet with @ means only people following you and the @ will see it!

FACEBOOKPage or Group?

Use branding

Change Cover often

Annotate Cover

Multiple Admin

Encourage Shares

Post links to website

Be interesting

Always Fish where your Fish are!

FACEBOOK• Photo’s

• Use the Albums

• Upload Video’s

• Beware Copyright issues

• Tag People and Topics

FACEBOOK Create in PPT save as JPEG

Or Photoshop/IPAD or both

Post Engaging Content

Colour Match

Tag People

Weekly match fixtures

Share with Friends

Time your posts

Competitions for Shares

FACEBOOK INSIGHTS

Learn when people read your posts and schedule accordingly

YOUTUBE

Use branding

Film your events

Film your training

Create a channel

Create Playlists

Set links to other SoMe

Best video as a Trailer

YOUTUBE

Metatags• Titles are important

• Content tags too

• YouTube Keywords tool

Thumbnails•Accurate•Great ones help•Website overlays

Before optimisation

After optimisation

Annotate video’s• Links to other videos• Subscribe to channel• Overlay website www.

What is Vine?Vine is a mobile service that lets you create and share short looping videos. Videos you post to Vine will appear on your Vine profile and the timelines of your Vine followers. Posts can also be shared to Twitter or Facebook.

Public Visible to all Vine users Shareable to Twitter and

Facebook Eligible for public feeds Any Vine user can comment Anyone can follow you. Can be revined

Private Visible only to your followers Share a post to Twitter or

Facebook, or embed it, the post's URL will be revealed. (and seen by anyone with it)

Not eligible for public feeds Only your followers can

comment Users must request to follow

you Cannot be revined.

FLICKR

Buy a Digital Camera

Photo’s of:

Coaches

Training

Venues

Competitions

Social events

Tag your photo’s

Be aware of Safeguarding

Use on Website

Use on Social Media

FAQS

What is Instagram?Instagram is a fun and quirky way to share your life with friends through a series of pictures.

Available free through Apple and Google Play

• You can get an API and display on your website• You can share on Twitter/Facebook or Flickr• You can be Public or Private (similar to Vine)• There are plans to develop the app for Blackberry, Windows

Phone 7/8 & iPad

THANK YOU FOR LISTENING ANY QUESTIONS?