Weymouth and Portland Sports Clubs Meeting 19 March 2015

Creating a lifelong sporting habit

What the market said….

Consultation with Sport England colleagues,NGB’s, CSP’s, LA’s and 200+ clubs

Creating a lifelong sporting habit

What is Club Matters?

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Creating a lifelong sporting habit

The target market

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InsightsCustomer Experience

Data

Sport ClubGym/Health

club / Leisure Centre

Self-organised Pay and play

New elements-Club Improvement Plan

Club Views

Clubmark

Impact on your role

• Promotion of wider support available

Available online content

Available online content

Club finances

• Budgeting • Generating income• Managing costs

Club management

• Planning • Club structures• Governance

Available online content

Club people

• Volunteers • Coaches • Members &

participants

Club marketing

• Market research, market strategy

• Traditional marketing, digital marketing

Club Matters – Benefits to Clubs

• Access to one stop shop framework for wider support - Clubmark accreditation, volunteering, mentoring, etc.

• Support retention, transition and increased participation in sports clubs.

• Better equipped to become economically sustainable

• Placing the “customer” at the centre of club development.

Creating a lifelong sporting habit

Web Address

• http://www.sportenglandclubmatters.com/about-club-matters/

www.sportenglandclubmatters.com

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