A DAILY OPERATIONSOF

Presented by: GAURAV KUMAR

MBA 5Yr,5th Sem.Roll.No.05

• Name of Organisation- Umang Dairies Ltd. (J.K Group)• PLACE- Gajraula,UP(INDIA)• Year of Incorporation-1994• Company Type-Milk & Dairies products• Approved by-HACCP certificate from DNV, ISO 9001: 2008, ISO 14001:2004

and OHSAS 18001: 2007 certifications.• Turnover-USD1.50 billion

INTRODUCTION• J. K. Organization was founded over a 100 year ago and is one of the largest industrial

conglomerates in India.• The group has multi business activities – paper, tire, cement, conveyor belts,

pharmaceuticals, dairy and Agra-genetics with turnover excising USD1.50 billion.• J. K. ventures are famous for using the latest technology with relentless focus on

quality, innovation, R&D and effective marketing.• Umang dairy plant situated 120kms from Delhi in the town of Gajraula (UP) is a state

of the art milk processing plant which was setup in the year 1994.• The first dairy plant from the private sector to have received ISO certification. As on

the date the plant has HACCP certificate, ISO 9001: 2008, ISO 14001:2004 and OHSAS 18001: 2007 certifications.

• A fully developed R&D centre constantly works for improving system of milk collection, processing and product upgradation.

PLAYERS IN THE SECTOR

PRODUCT AND SERVICES• Umang dairies limited offers the following products:• SKIMMED MILK POWDER (SMP)• WHOLE MILK POWDER (WWP)• DAIRY CREAMERS• DAIRY WHITENERS• TEA & COFFEE PREMIXES• PURE GHEE• FRESH CREAM• BUTTER

OTHER MAJOR BRAND ARE

• CONSUMER PACKS• WHITE MAGIC DAIRY CREAMER• MILK STAR DAIRY WHITENER• UMANG SKIMMED MILK POWDER

COMPANY BACKGROUND:

• Umang Dairies Ltd. is a dairy product company manufacturing skimmed milk powder (dairy creamers) and Ghee. The company sells its Milk Powder under the brand name of “White Magic”, “Dairy Top” and “Milk Star” and ghee is sold under the brand name of “Umang”. To effectively utilize its capacity, the company does contract manufacturing for “Mother Dairy Food Processing Ltd” to process and pack liquid milk in poly pouches. Recently the company has also ventured into marketing flavored milk and liquid milk ice cream. Manufacturing plant is located in Western Uttar Pradesh, which is rich in milk production. The company has built up a village level collection network involving more than 300 villages. Umang Dairies Ltd. belongs to the J.K. Organisation which has multiple businesses Tyre, Cement, Paper, etc..

PRODUCTS

ORGANIZATIONAL STRUCTURE BOARD OF DIRECTORS D. B. Doda R. C. Jain R. C. Periwal R. L. Saha COMPANY SECRETARY Gaurav Kumar Kanodia

PROMOTINOS & PLACE

Due to parent company of Mother Dairy, etc . So UMANG DAIRY doesn’t need any promotional tools.

PLACE-Work office:3KM StoneHasanpur Road,Gajraula - 244 235(U.P) India

HEAD OFFICE-3rd Floor, Gulab Bhawan,6A, Bahadur Shah Zafar Marg,New Delhi - 110 002India

PRICES

A:WhiteMAGIK Dairy Creamer

RS:375Kg

B:DAIRY TOP Skimmed Milk Powder

RS:395Kg

C:UMANG Danedar Pure Ghee

Rs:340Kg

:DOODZ Rs:20Per bottle

DAILY OPERATIONS

• Step-1- Quality milk is collected through the village collection system- 300

villages per day 12000 farmers.

• Step-2- The plant has a capacity to process over 8,00,000 litres of milk per

day.

• Step-3- The plant has the state of art equipment, imported from USA &

Germany. Other major equipment have indigenously designed by alpha level.

• Step-4-milk qwality testing.

• Step-5-Then boilng of milk to reduce all impurities,half of milk used for self

marketing like other milk products and other will supply to mother dairy etc

companies.

• Step-6-Total eco friendly process with the help of solar panels,rice and wheat

waste is to be used in boilers.All process is totally..

SWOT ANALYSIS• Strength• 1.It is strategically located on the milk belt in North India• 2. The first dairy plant from the private sector to have

received ISO Certification• 3.Market leader in dairy whitener segment• 4. Extensive market coverage through distributors

servicing all major potential areas• 5.All products available in consumer and bulk packets

WEAKNESS

1.Presence only in Northern and Central India 2.Highly fragmented market in India 3.Highly labour intensive industry

OPPORTUNITY

1.Increase its presence in other parts of India 2.Increase its exports 3.Concentrate on branding and advertising of pure ghee among restaurants

and caterers 4.Develop the product flavoured milk and ice cream.

THREATS

• 1.Increased competition in the sector• 2.Strict regulations with regards to milk and milk processing companies

CONCLUSION OF STUDY• Firstly, I had learnt a lot through this report like how to prepare a report. How

to analyze the things like various operational, financial, and marketing aspects of ‘UMANG DAIRIES LIMITED’

• Secondly, I also came to know about and the sector from which it belongs. Its full company profile, its history, its features, its products and services etc.

• Before starting this report, I had never known about how to prepare it. But now, after preparing it, I understood a lot of things like necessary concepts and aspects of preparing a report and I also understood how to analyze a report.