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Transcript of Project on Nirma Ltd (Umang)
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NIRMA LTD. V.M.P.C.M.S.
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1.1 Name of the Company NIRMA LIMITED
1.2 Location Block No.16/B,
Ahmedabad-Mehsana Highway,P.O Mandali, Dist. Mehsana,
Gujarat,
PIN: 382732
1.3 Mission & Vision
Offer better quality products and services that maximize value to the Customer.
1.4 Type of the Company
Nirma company is public limited Company under Section 43-A of the Companies Act.
1.5 Type of the Industry
Nirma ltd is large scale industry.
1.6 Main Business
Manufacturing and selling of soap and detergent
1.7 Registered Office Nirma House,
Ashram Road,
Ahmadabad- 380009
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1.8 Board of Directors
1. Dr. Karasanbhai K. Patel2. Shri Shrenikbhai K. Limbachiya3. Shri Manubhai R. Shah4. Shri Rajendra D. Shah5. Shri Atuyaprasad Sarvan6. Shri Rakesh K. Patel7. Shri Hiren K. Patel8. Shri Chinubhai R. Shah9. Kaushikbhai N. Patel10.Shri Kalshibhai N. Patel
1.9 Head of the Department
Mr. Bhanubhai Patel Factory Manager
Mr. C.M. Shah Head of department
Mr. Mahendrabhai Patel Senior Manager
Mr. Jitendra Modi Personnel Manager
Mr. Maheshbhai Patel Shift In charge
Mr. Jayantibhai Patel Accountant
Mr. Arvindbhai Patel Dispatch Managers
1.10 Auditors Mr. Himanshu Shah,
C.A, Ahmedabad
1.11 Banker Bank of Baroda
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1.12 Business Philosophy
Nirma is a customer-focused company committed to consistently offer better quality
products and services that maximize value to the customer.
This customer-centric philosophy has been well emphasized at Nirma through:
Continuously exploring & developing new products & processes. Laying emphasis on cost effectiveness. Maintaining effective Quality Management System. Complying with safety, environment and social obligations. Imparting training to all involved on a continuous basis. Teamwork and active participation all around
Demonstrating belongingness and exemplary behavior towards organization, its goals and
objectives
Nirma is a phenomenon and synonymous with Value for Money. The brand transcends
the specific dynamic of any particular product category, which is best captured in its
above mission statement - a statement of sustained innovation, an unceasing effort to
deliver better value to consumers, through better product quality.
1.13 Special Award
Nirma was awarded Excellence award for Best Advertisement of the year at FMCGawards 2003.
It won Most Popular Brand in detergent powdereconomy category at FMCG awards2003.
It is 9th largest FMCG brand of the country according to AC Nielsen Retail Audit-BrandEquity in 2004
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2.1 History
In 1969, Dr. Karsanbhai Patel, a chemist at the Gujarat Government's Department of Mining
and Geology manufactured phosphate free Synthetic Detergent Powder, and started selling it
locally. The new yellow powder was priced at Rs. 3.50 per kg, at a time when HLL's Surf was
priced at Rs 15. Soon, there was a huge demand for Nirma in Rappur (Gujarat), Patel's
hometown. He started packing the formulation in a 10x10ft room in his house. Patel named the
powder as Nirma, after his daughter Nirupama. Patel was able to sell about 15-20 packets a day
on his way to the office on bicycle, some 15 km away. By 1985, Nirma washing powder had
become one of the most popular, household detergents in many parts of the country.
By 1999, Nirma was a major consumer brand offering a range of detergents, soaps and
personal care products. In keeping with its philosophy of providing quality products at the best
possible prices, Nirma brought in the latest technology for its manufacturing facilities at six
locations in India. Nirma's success in the highly competitive soap and detergent market was
attributed to its brand promotion efforts, which was complemented by its distribution, reach and
market penetration. Nirma's network consisted of about 400 distributors and over 2 million
retail outlets across the country. This huge network enabled Nirma to make its products
available to the smallest village.
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2.2 Social Responsibility
Nirma's vision visualizes itself as a vibrant, pro-active and widely admired, ethical corporate
citizen. Nirma believes that exemplary achievements on the business points are not enough in the
making of a good corporate citizen. In fulfillment of this role as a responsible part of the society
and environment in which one operates, Nirma has undertaken a host of activities in the
educational and social development areas.
Realizing the significant role of education - especially technical and managerial in socio-
economic development of the nation, Nirma played a vital role by establishing the Nirma
Education & Research Foundation (NERF) in 1994. Recently, this Foundation has been
awarded University status. This status gives way to shape up and expand into a body providing
education in other courses like medicine, nursing, biotechnology, etc. along with the existing
courses under a single roof of Nirma University. Today, this state-of-the art academic
infrastructure runs various institution bodies such as institute of technology, institute of
management, institute of pharmaceutical science and institute of diploma engineering These all
institutions are located in a disciplined, serene and pleasant environment. The campus blends
beautifully with the green landscaping, aesthetic elegance of arches and the vibrant pursuit of
knowledge by the young aspirants. The environment gives full scope for group activities, which
are plenty, as also to individual pursuits for development on preferred tracks.
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2.3 Manufacturing and Production Department
As company more quantity of products their requirement is high in market. To fulfill higher
quantity need of the product of the company has to plan.
About Raw Material
Nirma limited uses different raw material of from producing different product.
Nirma limited select supplier of raw material are depend upon four based
FATTY ACID SULFURIC ACID
ALPHA OLIPIN SULPHAR CASUTIC SODA
Name of the Products:
Bathing Soap Detergent Cake Industrial Product Other Product
Nirma Beauty Soap Nirma Popular Detergent
Cake
Nirma Beauty
Shampoo
Linear Alkyl
Benzene
Nirma Premium Soap Nirma Detergent Cake Nirma Shikakai Sulphuric Acid
Nirma Lime Fresh
Soap
Super Nirma Detergent
Cake
Nirma Toothpaste Glycerin
Nirma Rose Nima Blue Detergent
Cake
Iodized Nirma Free
Flow Slat
Fatty Acid
Nima Sandal Nima Green Detergent
Cake
Soda Ace
Nima Winner Nima Bartan Bar Lab
Nima
Nima Herbalina
Nima Lin
Nima Jasmine
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Production Speed
Per day 400 tone
Per hours 16.66 tone
Maximum Speed Per Minute 550 soap
Minimum Speed Per Minute 500 soap
Technology Support
Soda ace Vacuum Salt and Solar Works Design:
Technical KnowhowM/s Akazo Nobel, Netherland
Detailed Engineering- M/s Jacobs H & G, Bombay
Fatty Acid Plant: C.B.M, Italy
Toilet Soap Plan: Binacchi & Company, Italy
Major Equipments
Boilers Lurgi Lentjes Energy Technique, IJT
Steam Turbines Toyo Benki, BHEL
CO2 Compressors ManGHz
Lime Kilns FFE Minerals, IPZ
Cabonation Towers CAS, ISGECS
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2.4 Marketing Department
Structure of Marketing Department
CHAIRMAN
MARKETING DIRECTOR
ASSISTANT MARKETING MANAGER
SALES OFFICER
DISTRIBUTORS
Market Segmentation-
Market segmentation is the process of dividing the total market for goods or service to several
smaller groups.
The company is segmenting the market on four bases.
Geographic. Demographic. Psychographic. Behavioral based.
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At Nirma market segmentation had done on the basis of Demographic segmentation factors such
as states regions, cities or neighborhoods. The company is selling its product in all over the
India.
Distribution Channel of NIRMA
COMPANY
WHOLE SALLERS
DEALERS
SUBDEALERS
RETAILERS
CUSTOMERS or CONSUMERS
Advertisement
Print Media Electrical Media
Poster & Benner Television
BillBoards And Hoardings Radio
Internet
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2.5 Finance Department
Structure of Finance Department
CHAIRMAN
FINANCE DIRECTOR
FINANCE MANAGER
ASST. FINANCE MANAGER
ACCOUNTANT
CLEARK
General Information
Finance
The Company believes in moderate gearing and maintains external debt at levels can be serviced
from operating cash flows. Sustained cash flows from core operations over the years have helped
the Company in resorting to short-term borrowings to fund its Capex plans.
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Business Overview
Fiscal year 2011 in general was showing overall mixed growth indicators. Inflation was in the
headline exhibiting Strong persistence in 2010-11. It reflected both supply shocks and gradual
generalization of price pressures. Real GDP growth in 2010-11 reverted to near trend growthrate, following two successive years of below trend growth.
Consolidated Operating Result
The year under review continued to be satisfactory for your Company, considering the present
scenario. Your Company consistently maintained moderate growth on net sales which on
consolidated basis stood at Rs.4751.31 Cr. compared to Rs. 4620.38 Cr. in the previous year. The
consolidated revenue mainly derived From Soaps and Surfactants, Processed Minerals and
pharmacy. Your Company achieved Earnings before Interest, Taxes, Depreciation and
Amortization (EBITDA) of Rs. 546.25 Cr., declined by 25.08% from Rs. 729.12 Cr. of the
previous years. The Net Profit on consolidated basis stood at Rs. 94.92 Cr.
Standalone Operating Result
On Standalone basis, the net sale was increased to Rs. 3246.65 Cr. from Rs. 3117.95 Cr. of the
previous years. The EBITDA has declined to Rs. 436.20 Cr. from Rs. 604.59 Cr. as compared to
the previous year.
The net profit was at Rs. 74.04 Cr. during the year under review compared to Rs. 237.94 Cr. of
the previous years. The reduction in the net profit was mainly on account of increase in the cost
of power & fuel, raw materials, higher depreciation and employee cost.
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2.6 Human Resources Department
Present Management
The central principle of the personal department and Nirma Ltd is that man power is a heart, so
management provides proper satisfaction. There is an approach with the employees.
Shifts
The company is having three shifts at Mandali.
1. 8:00 a.m. To 4:00 p.m.2. 4:00 p.m. To 12:00 p.m.3. 12:00 p.m. To 8:00 a.m.Total Workforce
Total 4500
Technical 1300
Drivers and Cleaners 200
Others 3000
Male 3000
Female 1500
Recruitment
Internal Recruitment External Recruitment
Internal Organization Advertisement in News Paper
Relatives or Friends Causal Callers
Employee Recommendation Labor Contractor
Manpower at Factory Gate Campus Recruitment
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Selection
(a) Written Test
(b) Prelim Interview
(c) Followup Interviews
(d) Final Interview and Selection
Facility of the Employee
> Medical Facility
> Insurance
> Residential
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3.1Introduction of Production DepartmentProduction department refers to the volume, value or quality of the goods and services produce
in given period by worker plant firm or economy. It is the sum of result achieved by various
factor used together. Thereof in other words it could be said that production is process of
transferring row material or purchased components into finished product for sales.
Production is process by which goods and services are created
To cover higher market share higher production means creation of utilization & covers all the
activity of the procurement allocation & utilization of resources.
To produce senior of commodity which satisfy needs and requirement of customer process step
by process to covert raw material in to finishedproduct in other it is called as Production.
As company produces more quantity of the products their requirement is very high in the market.
To fulfill higher quantity needs of the product of the customer company has to plan.
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3.2 Staff Detail of Production Department
Total 3000
Technical 500
Workers 2000
Male 1200
Female 800
Other 500
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3.3 Organizational Structure of Production Department
CHAIRMAN
MANAGING DIRECTOR
PECIDENT OF PRODUCTION
FACTORY MANAGER
TECHNICAL WORK FORCE
WORKERS
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3.4 List of the Products in Detail
Bathing Soap Detergent Cake Industrial Product Other ProductNirma Beauty soap Nirma Popular
Detergent Cake
Nirma Beauty Shampoo Linear Alkyl Benzene
Nirma Premium Soap Nirma Detergent Cake Nirma Shikakai Sulphuric Acid
Nirma Lime Fresh
Soap
Super Nirma Detergent
Cake
Nirma Toothpaste Glycerin
Nirma Rose Nima Blue Detergent
Cake
Iodized Nirma Free
Flow Slat
Fatty Acid
Nima Sandal Nima Green Getergent
Cake
Soda As
Nima Winner Nima Bartan Bar Lab
Nima Nima Clean
Nima Herbalina
Nima Lin
Nima Jasmine
Nima Rose
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3.5 Product Explanation in Detail
Nirma Lime Fresh Soap:
This product had created a sensational marketing history in the Indian Toilet soaps market, when
it was launched in 1997. Seventeen million packs of Nirma Lime Fresh soap were sold in the
very first month of its soft launch. Packed in a poly coated 75 gm carton, which is printed on the
worlds best Cerotic 8-colour printing machine, this soap is available in green color. With a lime
aroma that tingles in ones sensory buds for a long time, this soap contains 80% TFM. The
product launch of Nirma Lime Fresh had been extremely successful, being ranked as the Seventh
Most Successful Brand Launch for the year 1998, as ranked by the Business Standard Marketing
Derby, 1998. (as featured in The Strategist Quarterly, July-September 1998).
Nima Rose:
Nima Bartan Bar also addresses the emerging market of scouring bars. It is being offered in 200g
and 400g pack sizes. From initial launch days, it has got huge market success and consistently
performing well.
The remarkable and phenomenal market response received by Nima Rose soap within just two
months of its launch once again proved the merits of Nirmas commitment towards its
consumers. Nima Rose soap has got an exceptionally soft rose fragrance which remains around
body for a long time even after bath. The high TFM content of this product allows a consumer to
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have pleasant bath. This brand had carved a niche in its segment by achieving leadership position
just within two months of its launch. It is available in 100g and 150g pack sizes.
Nima Sandal:
Over the period, Indian toilet soap market has fragmented & has seen emergence of prominent
floral fragrance segments as Sandal, Rose, Jasmine, etc. Nima Sandal is a one of such product in
floral segment. This toilet soap has 80% TFM content, with rich & exotic fragrance. It promises
benefits of Sandal oil & Turmeric powder. It is a premium product from Nima stable and is
available in 100g and 150g packs.
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Super Nirma Washing Powder:
Exploding the means that better quality always demands higher price, Nirma introduced a
spray-dried blue colored washing powder in the premium segment, in 1996. Available in 25g,
500g and 1000g packs, this product out-classed its competitor brands. Though, priced almost 40
% lesser, thus providing a very attractive value-for-money proposition. This brand, within a
short span of two years, had cornered substantial market share in the premium detergent
segment and continues to perform well.
Super Nirma Detergent Cake:
To meet the growing aspirations of consumers and to offer them value-chain product portfolio,
Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes,
this product, within a short span, convinced the consumers of competitor brands to switch their
loyalty towards Super Nirma detergent cake. With a high detergency value, this product offersquality wash to their consumers.
Super Nirma Detergent Cake was ranked as the fastest Climber for the year 1997-98 in the
detergent cake/ bars category [BUSINESS TODAY, Octobers 22, 1998].
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Nirma Popular Detergent Powder:
To cater to the needs of the specific target audience, Nirma launched a good quality product at a
very affordable price. The objective is to convert the non-users of detergents into users and also
prevent the competitors and local manufacturers to lure away the prospective Nirma consumers
by sub-standard products. This product has created a loyal consumer base of its own and has
established substantial amount of volumes. It is available in pack sizes of 500g and 1000g pack
sizes.
Nirma Popular Detergent Cake:
The positioning of Nirma Popular Detergent Cake is similar to that of Nirma Popular Detergent
Powder. This product is available in 125g and 250g pack sizes, targeted to first-time detergent
cake user segment.
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Nirma Suddh Iodized Salt:
Nirma Suddh Salt, manufactured with state-of-art production facilities, using the vacuum drying
process, is the only salt in the country to be manufactured in an entirely automated plant and is
free from any manual handling, involved at any stage of manufacturing. The fully automated
process helps in controlling each and every parameter so as to sustain the basic characteristics
and quality of the product, with a guarantee of being the best in the quality parameters of iodine
content, free flow nature, saltiness, whiteness and the size of the granules. It is being offered in
an eye-catching and colorful special moisture proof 1 kg pack.
Nirma Clean Dish Wash Bar:
Scouring bar is a potential emerging market in India. By offering Nirma Clean Dish Wash Bar,
Nirma tried to tap this huge market. It is also a one-type of value product to the brand loyal
consumers, catering their distinct needs. This product, like other products from Nirma stable,offers best quality at the most affordable prices. It is available in 300g pack size.
Nima Bartan Bar:
Nima Bartan Bar also addresses the emerging market of scouring bars. It is being offered in
200g and 400g pack sizes. From initial launch days, it has got huge market success and
consistently performing well.
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Inspired by the success of the bar, Nima Bartan Dish wash Powder was also, subsequently soft-
launched, in 1000g pack size.
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3.6 Production Capacity
Production Capacity Tones Per Annum
Light Soda Ace 4, 38,000 TPA
Dense Soda Ace 2, 19,000 TPA
Vacuum Salt 2, 92,000 TPA
Toilet Soap 73,000 TPA
Detergent Powder 73,000 TPA
Pure Water Plant 8, 17,600 TPA
Production Capacity Tones Per Day
Light Soda Ace 1,800 TPD
Dense Soda Ace 600 TPD
Vacuum Salt 800 TPD
Toilet Soap 200 TPD
Detergent Powder 200 TPD
Detergent Cake 300 TPD
Solar Salt 1, 20,000 TPD
Fatty Acid 225 TPD
Pure Water Generation 2240 TPD
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3.7 Plants & Machinery
Plants
R.O water plant
Toilet soap plant Detergent cake plant Washing powder plant Soda ash plant
Machinery
Boiler
Steam Turbine
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B.M Packaging
Mixture
Soap Cutting Machine
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3.8 Raw Material Procurement Process
NIRMA purchase only soda Ash light and soda Ash dense from outside of the India. Means,company import the soda Ash light and soda Ash dense from other country. And other raw
materials are produced in a company.
Company imports soda Ash light and soda Ash dense from following Countries:
Bulgaria Canada China Hong-Cong Kenya Romania Ukraine
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3.9 Storage of Inventory
In Nirma ltd. There are two stores:
Raw Material and Process Chemicals:-
In this store all the raw material like limestone, coal, coke and all the chemical of the process
department are handled. All the material management of these items is handled by raw material
handling department.
General Store Department:-
In this store all the items like consumable items, inflammable items such as petrol, kerosene,
grease, oil etc. all the department like bearing, belt, bolt, screw etc. all the hand tools ofworkshop department like drill ,welding rods etc. furniture items of all the department and all the
items of administration and safety department
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3.10 Production Process
Process of Toilet Soap:
The raw material used in toilet soap is distilled fatty acid & Caustic soda. Distilled fatty acid on
reaction with caustic soda. Gives soap at temperature range from 90 degree C. to 95 degree C.
For making any soap 63% DFA is needed i.e., which there is
Blended CFA + caustic Soda + trim caustic + EDAT
EDAT: Ethylene dim lane Tetra acidic acid
Then mixtures enter in reactor1 DRA & Caustic soda are the basic raw material for producing
soap. Brine is used to increase the hardness and to reduce the viscosity. Water is used asmoisture content. Then mixtures enter in Reactor 2 then it enters in reaction tank after it enters
the feed tank and feed pump. This mixture forms the noodles. And finally by specification and
complete soap is formed
Process of Soda Ace:-
The production of soda Ash involves a number of operations, which have been grouped in to six-
process sections. And seven- service selection. For the right understanding of the process a short
summery is necessary .Soda Ash is produced from the row material salt and limestone, salt ides
solved in water or purified sea water and limestone is converted into lime and carbon dioxide
with the aid of cokes (sec.-200). Using the Solvay process the NaCl salutation is ammoniated
first to facilitate CO2 in the ammoniated brine result in preparation of bicarbonate (sec.-400).
The precipitated bicarbonates are separated from the mother liquor and transform into light soda
Ash by calcinations (sec.-500) the CO2 formed by calcinations is recover into dense soda Ash
densification (sec.- 600),
Process of Synthetic Detergent Powder:-
The separated and slurry is now neutralized with soda Ash and sodium salt of linear alkyl
benzene so obtain standardize by addition of extender and fillers. The yellow color is dissolved
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in water and is added in water and is added in mass to obtain the standard synthetic detergent
powder.
Process of Pure Water Plant:-
Pure water plant support concert sea water into pure water with modern technology and
successful operation capacity to produce 81, 76,000 TPA. Triple effect facility, and firm
evaporation flexibility to only one effect. This Plant gives pure drinking water used in utility.
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3.11 Storage of Finished Goods
In company there is one separate area for storage of finished goods. Finished goods are loaded
on the conveyor belt. And then its move towards the separate area. And from there its loaded
on the trucks.
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3.12 Product Packaging
The packing is done by automatic rotary packer. Each plant having personal rotary packer. In
this finished product entered in one side of this machine, and transfer some mechanical process
to the packaged goods. After the packing of goods, it loaded on conveyor belt, which take it into
the storage room.
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3.13 Distribution Process
Nirma Limited markets its products through its fully owned subsidiary Nirma Consumer Care
Limited (NCCL), which was incepted in 1985. NCCL in turn resells these products in the market
under the umbrella brands NIRMA and NIMA along with extensions.
The distribution strength of Nirma is based on mutually rewarding and satisfying relationship.
Nirma pioneered the concept of flat distribution network. Nirma Consumer Care Limited
operates with two parallel distribution networks. The NIRMA brand is marketed through the first
network, which consists of about 450 exclusive distributors. It is one of the lowest cost FMCG
distribution channels of the country.
Principal Channel [Nirma Products]:
Lowest Cost system in India Speed in distribution FlexibilityThe NIMA range of products is marketed through a parallel marketing network that comprises of
more than 2000 distributors.
Parallel Channel [Nima Products]:
Wider Reach Speedy Market Intelligence Competitive edge & Better focus Complementing Principal Channel
All NIRMA and NIMA range of products have a retail reach of over two million retail outlets
and more than 40 million loyal consumers spread all over the country. The Company has been
successful in establishing an extremely good urban as well as rural presence through the two
distribution channels. The distribution channels have played a significant role in making Nirma
a household name. The efficient network has made Nirma Washing Powder and Nirma
Detergent Cake, the brands with highest penetration in the respective product categories in the
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market. The network is well equipped to meet the demands of the loyal consumers of the
Company across the country.
The robust network ensures the availability of various products at different retail outlets across
the nation. The Distribution channel is geared up to enhance trade relations, build up the
retailer base by providing various benefits and incentives, organize and implement different
activities to generate sales and manage numerous other programmes, schemes and activities
concentrated towards business development.
Distribution Channel
COMPANY
WHOLE SELLER
DEALERS
SUB-DEALERS
RETAILERS
CONSUMER OR CUSTOMER
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3.14 Quality Control
Factory is located at Mandali near Mehsana. In this factory Nirma can produce a detergent
powder & detergent cake. Nirma can also produce Nirma suddh iodized free flow salt at Baroda
plant. Nirma have also different plant at a different place but Mandali plant is a biggest and
because of this Mandali plant produces all type of product.
All these factories are located at strategic locations, so as ensure a constant output & easy
distribution.
Each factory has state of the ant machinery with automatic printing & packaging facilities.
All Nirmas products are manufactured under the most hygienic condition, great care is exercised
in the selection & quality control of raw materials, packaging materials & rigid quality standards
are ensured at every stage of the manufacturing process. Every batch of products is thoroughly
checked by experts staff using the most modern equipment.
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3.15 Quality Assurance
Nirma Company ensures that they meet consumers expectation and win their confidence with
superior quality. BETTER PRODUCTS, BETTER VALUSE, BETTER LIVING.
Company Ensure
Total commitment for customer satisfaction and continue to fulfill their requirement by ensuring
quality at all level.
Manufacturing and supplying consistent quality of product to customer by follow up of right first
time.
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3.16 Research and Development
The Company has established a well equipped R & D Laboratory and quality control laboratory
with number of sophisticated instruments for testing and analysis.
In Soda Ash plant, in order to have process checks, required ON-LINE instruments / analysis
has been installed and established process Laboratory and R & D Laboratory have been set up.
Both the Laboratories are fully equipped with all required instruments. Solid, Liquid and gaseous
effluent monitoring and equipments are established in Laboratory and effluent prior to discharge
is monitored on regular basis. A detailed technical study of mixing of clear liquor of effluents of
Soda Ash with Solar Salt of Brine was carried out. The Company has succeeded after 3 years of
research. There will be recovery of approx. 1.5 lakh tones per annum of Salt & approx. 1.0 lakh
tones of Gypsum. For validation, the company has engaged M/s. Sri ram Institute. Further, this
has helped in achieving zero liquid effluents discharge status. At LAB plant, the Company has
well-established R&D facilities with sophisticated instruments. The R&D activities have enabled
us to produce LAB of better quality, which is meeting with the global requirements of LAB as
per the international customers requirements. The same has been achieved with the same set up
of plant equipment and machinery with minor modification.
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Strengths
The firm has strong position in foreign countries like Pakistan, Bangladesh etc. 0High brand extension potentiality. The company is located on national highway.
Weakness
Lack of some professional management. Workers internal forces. Disputes between employees The firm can use some dangers chemicals on every production place, so the possibility of
accident.
Opportunity
Growing rural market. Constant improvement in consumption of product like detergent powder,detergent cake due to case in population & urbanization.
Currently Nirma has less detergent cake market so it can capture detergent cake market verylargely.
Threats
High competition from local as well as multinational firms.
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In terms of timely delivery NIRMA prefer most of the dealers because it has own company
depot. As a result timely delivery is possible.
In spontaneously all the consumer knows about the NIRMA. With it there other companies like;
wheel, Ghadi, Arial, etc.
It was great to see the plant and machinery operating automatically. The management and
working environment of this unit is favorable.
In the category of top of mind NIRMA got the rank in top five in detergent production
companies.
Company should increase its production strength because there is more demand in the market for
NIRMAs soap and detergent.
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I have referred following things for complete of my project:
For the Financial Data:
The booklets of the company
For Other Information:
The website:WWW.NIRMA.CO.IN
http://www.nirma.co.in/http://www.nirma.co.in/http://www.nirma.co.in/http://www.nirma.co.in/