MCVP Marketing & IM candidate AIESEC in HONGKONG | UMANG RATHI 2013

Manifesto-Umang Rathi

MCVP MARKETING COMMUNICATION & INFORMATION MANAGEMENT

AIESEC IN HONG KONG 2013-2014

Dream Run is the essence of what I am trying to communicate thought this manifesto. 2013 is about the goals we have to achieve. The work will not be easy but it is also not impossible we are more passionate and our spirits are high. We have all needed resources, and plans in place to achieve targets. We have all reasons to be confident about ourselves. AIESEC in Hong Kong is moving into future and becoming a ‘better’ organization, one that is more mature, professional and impactful. Year 2013 will be a year of AIESEC in Hong Kong, a national committee best in exchanging and quality of exchanges, delivering high volume of AIESEC experience and my role it to make it happen with all my strength. My application is about a DREAM RUN I look forward to, to make AIESEC a common name in society, a synonym for best of best in every aspect and all sphere. I am running for this position because of my strong faith in my skills in promoting AIESEC, Strategic thinking, long term planning and a strong faith in actions and implementations.

“The Dream Run “ If you have a dream protect it, live it and run for it

MCVP Marketing & IM candidate AIESEC in HONGKONG | UMANG RATHI 2013

Key Focus Areas

This year I would like to make AIESEC “FIRST CHOICE

PARTNER” in Hong Kong. The brand AIESEC is revamped

to make it fit people’s need. And that what must be

done in Hong Kong. With TM developing OS Marketing

will promote it with right people. The visibility and

image of AIESEC will be revamped and made

humungous. Second thing that will be made big this

year is our information management. This will be

changed this year how we communicate within our

network.

Brand AIESEC Information

Management

MCVP Marketing & IM candidate AIESEC in HONGKONG | UMANG RATHI 2013

Brand AIESEC

Penetrating Schools

After 3-3-4 reform AIESEC now need to penetrate into

schools also for TMP TLP. This year we must run programs

which are school centric, MODEL UNITED NATION is one

such program.

Partnering for EVENTS

Events now will be done with partnering with external

agencies, it will help increase our outreach and also a

more professional experience to members and a splendid

delivery of events like global village recruitment drives

opening and closing of projects. Flash Mobs.

MY AIESEC Internship stories

This year every story of experience we deliver will be

captured in videos and in documents. And these will be

used to showcase our impact through all communication

channels.

The success of marketing and communication this year lies in LC-MC

synergy. And this will be what my effort will be towards this year.

MCVP Marketing & IM candidate AIESEC in HONGKONG | UMANG RATHI 2013

INFORMATION

MANAGEMENT

SPECIFIC NEWSLETTERS

Different newsletter for different stakeholder (members,

Exchange Participants, Alumni). Each newsletter will cater

to different need of each stakeholder. For this OS will be

evolved, involving associate member into process.

Training sessions

This year a transmission will happen in our system and

communication channel .PODIO, myaiesec.net and

dropbox will be made part of our processes. To make

member comfortable wiki’s ,videos and training session

will be done.

I Umang Rathi stand for “ONE AIESEC “that is what my “DREAM RUN “objective is.

To make everybody connected to everybody.

Every member every experience is as important as mine and I make promise to

deliver best of it to everyone