Wiseman Dairies

Airport advertising delivers positive results

• Brand advertising needs to reach a broad range of stakeholders:

– employees at all levels within the business, and consumers

• Wisemans’ chose a ‘Broadcast’ clock sponsorship and and ‘Impact’ site wallwrap in International Arrivals

• Wisemans have become synonymous with the airport and the experience of arriving in the Glasgow area, the brand to welcome visitors to Scotland and those coming home.

“Glasgow Airport’s role as a key west Scotland transport hub reflects Wisemans’ position at the heart of the community. The campaign has been highly effective both in motivating our own people and provoking positive comment and interaction from business customersand Scottish consumers alike. We were delighted to extend the campaign for a second year and it continues to perform well for us.”

Sandy Wilkie, Marketing Director, Wisemans