Indian Dairies

7/27/2019 Indian Dairies

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CONTENTS

1. Introduction to Indian dairies with its general review2. Introduction of Saras dairy3. Establishment formation & Management of Co-operative societies4. Aims & Objects5. Organization structure6. Organization set up of Saras dairy7. Introduction to marketing8. Marketing Saras dairy9. Market share of Milk products10. Types of Saras milk products11. Task12. Daily schedule13. Main Task & Targets14. Strategy15. Problems/constructions/Limitations16. Learning In The Executive Training17. Research Analysis along with pie chart, key finding & suggestions18. Analysis of survey19. My observation of Saras Dairy20. Recommendations21. Conclusions22. Questionnaire23. Bibliography


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INTRODUCTION TO INDIAN DAIRIES

Lot of Indian people start day with tea and milk. Milk is an essential factor of our

daily life. In India milk business is very old. Dairy business adopt modern concept

in 197 with the help of National Dairy Develop Board through Operation Flood

Plan. In first section of this plan, selected ten states ,In which Mother Dairy was

setup in Delhi, Mumbai, Chennai and Kolkata

Our country is on first position in production of milk. But in filed per capita

availability of milk is almost 900 gm while in INDIA it is almost 200 gm. The ideal

average per capita availability of milk should be least 250gm.

GENEREAL REVIEW

Indian Dairy emerging as sunrise industry and contributes significantly ingenerating small and marginal farmers of rural INDIA, besides providing

food security

INDIA is blessed with huge bovine population of 196 million cattle and 80million buffaloes accounting for 51% if Asia and 19% of world bovine

populationthe largest in the World.

Milk production in INDIA has increased from 20 MILLON tones to during1970 TO 77 million in 1999 which accounts for 20% of the world`s milk

production and stood first in the world`s milk production and registering

growth rate of 5% per year.

Indias dairy industry generates an annual business of nearly Rs 88,000Crore

Dairy sector provides regular employment to 9.8 million people principalstatus and 8.6 million people in subsidiary status, which together constitute

5 percent of total work force

Dairy development owes much to the Anand pattern of Co-operative The Dairy infrastructure now comprises 25 states federation 170 district

milk unions and around 1,00,00 village cooperative societies, through which


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rural milk production and procurement system have been effectively linked

to urban markets consumption centers.

Operation flood brought milk revolution in the country by transformingdairying into a core economic activity. The main challenge before Indian

dairy sector improving quality, developing international accepted products

and stepping up global marketing strategy.

The future of Indian Dairy industry is promising since its de-licensing in1992. The interest of multinational and Indian corporate in the industry has

been growing, and the industrys growth potential is high as there is

sufficient domestic demand and good scope for exports of milk products.

India is emerging as one of the largest and fastest growing consumersmarket in the world with high income elasticity of demand of dairyproducts. Indian dairying is energy efficient labor incentive and ecological

sound.

Over 80% of milk sold in urban and semi urban areas is non-pasteurizedfrom unorganized sector. THE overall market for liquid milk is growing 4

percent per annum.


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INTRODUCTION OF SARAS DAIRY

The Feeder Balancing Dairy Jodhpur is located on the out skirts of Jodhpur city

in Heavy Industrial Area. A uniform piece of 25 acres of land has got road on its

front side two sides of this piece of land are free and at the back long way away is

Central Arid Zone.

Paschimi RajasthanDugadh Utpadak Sahakari Sangh, (Jodhpur PRDUSS) was

established in the year 1972, under the Operation Flood Programmed finds from

D.P.A.P. were utilized for the construction of plant at Jodhpur, and later on the

establish various chilling centers. Initially five districts of Jodhpur, Pali, Jaislmer,

Barmer and Nagore were included under PRDUSS. But Pali was hived off later and

was made into an independent union.

Under Jodhpur Union the production of milk is one lack per day while

consumption of milk is 73 thousand liters per day. The excess of milk (60

thousand liters) is send to the central dairy Delhi and Gujarat. At present 485 co-

operative societies and 347- milk collection canter are functioning where average

production of milk is one lack thirty three thousand liters coming in Jodhpur dairy

through 53,198 milk productions.

Through increase milk production can fight with famine. Man district of Marwar

faces with famine in every year but through increase in milk production they do

earn money and get relief from famine. There is only source of earning money is

selling of milk to DCS. They get payment in cash or bank account after days.

According to dairy officers whenever falling famine in western Rajasthan, in dairy

collection of mill increase. During the famine in Barmer and Jaisalmer district the

collection of milk is increase 45,000 liter. In the last year, December the total

collection of milk was 72,000 liter while this year it is reached 1, 17000 liter. Dairyprovides animal food at cheap rate for maximum production of milk. In Barmer

and Jaislmer village almost 24 bulk cooler through this the problem of farmer is

eliminate. Whenever dairy vehicles reach late, milk keep in these bulk cooler. In

the year November, 2005 after setup new milk centre at Bilara, the collection of

milk was between 30 to 40 thousand liters.


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THE ESTABLISHMENT OF CO-OPERATIVE SOCIETIES

In its scheme of functioning, milk cooperative societies were organized in the

village so as to provide and assured market to milk producers and also ensure

equitable return to the farmers by eliminating middleman. A feeder balancing

dairy of 1 lac liters per day capacity at Jodhpur and 4 milk chilling centers of

10,000 liter/day capacity each at pokarn, pali, Balotra and Merta city have been

established. All these plants were commissioned during 1974-76. The capacity of

the main dairy is being expanded to 1.5 lac liters and capacity of existing chilling

centers is being doubled. Looking to the potentiality in the Western area the

Govt. has sanctioned the construction of additional chilling centers at Barmer,

Nagour and Phalodi.

In the initial phases, the sangh started its functioning with only 13

societies through two milk collection routes in 1973-74. Total collection of milk

in the beginning of the Sangh was only 3,500 liters per day. The milk was being

chilled at private Ice Factory at time. The main dairy plant stared its function of 1

November, 1975.

At present Sangh is collecting working about 68,000 liter milk per day through

299 milk co-operative societies. In the coming flush season it is hoped that it willreach one lack liter per day.

WHAT IS CO-CPERATIVE SOCIETY?

Co-operative means mutual working. In simple words it is an organization of

weaker section to face exploitation of irch persons. In other words co-operative

form of organization is an association of persons where by people of ordinary

means unit voluntarily to protect their economic and social interests. Thus it is

protective mean adopted b such persons. It is based on principal Each for all and

all for each


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Formation & Management of Co-Operative Societies

Co-operative Societies can be formed and registered under the India Co-operative

Act. The following conditions are essential for of the society.

1. There must be at least minimum ten members.2. Every member should be adult or major.3. The members should be resident of that village or the city, where society is

setup.

4. All documents of co-operative societies should be submitted to the registrar

of co-operative society

The Management of co-operative societies is based on democratic Aspect.Registrar of co-operative societies departments checks the accounts of society. All

the members of the co-operative society elect a working committee that looks

after the work of the society. No remuneration or salary is paid by the co-

operative society to its members.


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AIMS & OBLECTS

The scheme aims to achieve the following objects:-

To Improve the Social & Financial Status of Milk Producers. To organizing dairy co-operative societies & Producers Marketable surplus

milk.

To provides remunerative price to milk producers at the door step. To undertake milk production enhancement activities by promoting

breeding / feeding and hygienic milk production practices.

To undertake training and awareness programmed against milk producers. Market quality processed milk and milk products to the consumers. Development of Co-operative milk procurement system in the rural areas

covered under the milk collection routes of the scheme in order to provide

raw milk a channel which is more remunerative than the tradition channel

of conversion of surplus milk into un-economic ghee.

Establishment of milk processing-cum-manufacturing plant for supplyingpasteurized milk primarily to Jodhpur City.

ORGANIZATION STRUCTURE


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Organization is the structure framework of duties and responsibilities required of

personal in performing various within the company. It is essentially a blue-print


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The managing Director (M.D.) is the key person of the company he gives all the

information to direction of tech, Darnel of administration and directors of works.

Purchases Officer---

Purchase officer is in charge of purchase section who is assisted b two assistants.

They collect information regarding price movement in different markets for each

important markets they have appointed a buying agent who is authorized in

advance to intake the purchase as and whom profited and to supply regularly to

profitable and to supply regularly to the factor on the prevailing terms.

Sales manager----

Sales manager are lineage of sales section of marketing and discharge his duties

with the help other assistant sales manager, two salesmen. Their work to pass the

finished products in the markets.

Store In Charge----

Stores in charge gives the information to purchase and sales section as regards to

how man quantity of raw material (raw milk) is lying in balance in stores and howmany quantities of finished goods (milk & milk products) are in stores.

Personnel Manager---

He is the in charge of personnel department, who is maintaining the records

about costing, financial, and also assets and liabilities.

Account officer-

Accounts officer is the head of the account department, who is maintain the

records about costing financial and assets and liabilities


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DEPARTMENTS OF SARAS DAIRY (PRDUSS LTD.,

JODHPUR)

Marketing Department

According to Peter Drucker, The aim of marketing is to make selling

superfluous.

Marketing department is one the most important department in every

organization. The marketing activities of the organization include providing

support to the milk unions within and outside the state. The marketing

department conducts various surveys to know the needs and expectations of

the customers.

Marketing department is responsible for the sale of liquid milk. It decides the

routes by which the milk is supplied as well as decides the number of booths in

district and up country. It also appoints distributors for supply of milk from dairy

plant to different areas of district and up country market., Jodhpur is also

marketing various fresh milk products in Saras brand like chhach, lassi, paneer,

shrikhand, dahi and long life products such as ghee, skim milk powder and whole

milk powder.

Various sales promotion techniques are used by marketing department to

increase the sale of Saras products like

It mainly includes the management related with:-


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a.)Sales and Marketing

b.))Advertisement

Hoardings Glow sign board Gift hampers Banners Advertisement through local cable Wall paintings

c.) Cost Fixation

d) Distribution of Product

It also cares:e.) Production and distribution based on consumer needs

f.) Transportation Management

g.) Import Export management

h.) Packaging

i.) Sales Expansion etc.

j) Incentive schemes to dealers

k.)Consultancy and hiring of marketing agency

Human Resource Department


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Human resource is the most valuable asset for any organization. A human

resource manager is responsible to build up an effective workforce, handle the

expectations of the employees and make sure that they perform at their best. Inmanagement human resource management deals with people. Each and every

organization consists of people and an organization has to utilize their services,

develop their skills, motivate them, and make sure that they remain committed

towards the organization to achieve the goals of the organization.

According to Byars and RueHuman Resource Management encompasses those

activities designed to provide for and coordinate the Human resources of an

Organization.

The human resource department manages the personnel serving the

organization.

The Human Resource Department performs the following functions:

Creation of posts and appointments. Verification of character and antecedents Pay of appointment Commencement of service Probation of appointments Certificate of health

Record of age Consequence of particulars being false or suppressed Relinquishment of services by employees and discharge of probationers Termination of service of confirmed employee Superannuating and retirement Option to retire in certain cases


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Requirement of medical examination Retirement on medical grounds Date of retirement Privilege leave on retirement and encashment Postponement of retirement pending disciplinary action Voluntary retirement Abandoning duty after period of leave or otherwise Appointment of experts Scale of pay Calculation of joining time Overstay after joining time Deputation of employees Special appointments Entry, exits and search Identification, attendance and entry Provident fund Gratuity Leave Tours and traveling allowances Transfers Conveyance facilities Service record Recall from leave Shift working

Operations Department


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The operations department defines the working of the organization.

Processes: The steps for preparation of various products are as follows:

Process of making Ghee

Pasteurizer

Cream Separator

(To separate cream from milk)

Cream Tank

(To collect the cream)

Butter Churn

(Where the cream is churned to make butter)

Melting Vat

(The butter is melted in Melting Vat)


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Ghee Kettle

(The melted butter boils in ghee kettle)

(This ghee is collected and stored in settling tank)

Packing Department

(Where the ghee is packed in 1 liter and liter packs)

Plain Chhach:

This is pasteurized milk which contains 3.1% fat and 8.6% SNF and acidity 1.08%.

This milk is boiled at 40 degree celcius and 3% curd is added. It is diluted by 40%

DTM. This is packed in 500 ml packets and supplied to the market for sale.

Namkeen Chhach:

In plain chhach various ingredients like 0.6% salt, 0.3% jeera, 0.15% rock salt and

0.1% pepper is added to make namkeen chhach and packed in 200 ml packets and

supplied to the market for sale.

Lassi:

In plain chhach 12% sugar is added to make lassi and packed in 200 ml packetsand supplied to the market for sale.

Paneer Segment:


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Milk from SILO

Paneer Vat

(In this Vat the milk contains FAT 5.0% and SNF 9.0%.)

The milk boils in paneer vat at 80 degree celcius and 2% citric acid is added in this

milk to separate FAT, SNF and water

Paneer Hook

(Then curded milk is pressed in paneer hooks for 45 minutes, then this paneer is

put into chilled water at 5 degree celcius)

Packaging Department

(Here the paneer is packed in 1 KG and 200 gm for sale)

Facilities:


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Saras Dairy, Jodhpur (PRDUSS Ltd., Jodhpur) provided the following facilities

during operations:-

1) Safety for workers2) Medical facility3) First aid facility4) State of the art technology is used5) Insurance cover for workers6) Fire extinguishers are installed in the plant

Finance Department

Financial Management is defined as making available the required funds at an

acceptable cost and making sure that the funds are suitably invested according to

the plan. This task is performed by the Finance Manager of the organization.

Capital Structure Theories

The two sources of long term finance for a firm are

1) Equity Capital: - Equity capital is the owners own capital invested in thebusiness.

2) Debt Capital: - Debt capital is the capital raised from other sources which isinvested in business.

Arrange finances through loans from ICICI and HDFC.

Final accounts are maintained yearly.


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Daily transactions are maintained in one day business.

Budget is prepared by the Accounts Department.

Financial Ratio Analysis

Ratio analysis is a widely used tool of financial analysis. It can be used to compare

the risk and return relationship of a firm of different sizes. It is defined as the

systematic use of ratio to interpret the financial statements so that the strengths

and weaknesses of a firm as well as its historical performance and current

financial condition can be determined. The term ratio refers to the numerical or

quantitative relationship between two items/variables.

Ratio analysis is a systematic use of ratios to interpret the performance and statusof the firm.

Current ratio: This ratio reveals the relationship between current assets and

current liabilities.

Current ratio = current assets / current liabilities

Quick ratio/ acid test ratio: The acid test ratio is the ratio between quick

current assets and current liabilities and is calculated by dividing the quick assetsby the current liabilities.

Quick ratio = Quick assets / current liabilities

ORGANIZATION SET-UP OF SARAS DAIRY


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Organization is mainly based on three-tier system.

1.Rajasthan co-operative Dairy Federation (R.C.D.F.)2.Paschimi Rajasthan Dugdh tpadak Sahakari Sangh Ltd.(PRIDUSS

Ltd.)3.Primary Dairy or Co-operative Society.1.)Rajasthan Co-operative Dairy federation (R.C.D.F.) is a registered co-

operative body. This milk plant is not managed by the Government but is

direct under the federation. The authority has been delegated equally to

the entire member & technical person can give the technical suggestion to

the higher authority.

2.)Paschimi Rajasthan Dugdh Utpadak Sahakari Sangh Ltd. (PRDUSS Ltd.)is atpresent collecting milk through primary samities in districts jodhpur,

Barmer, Nagore and Jaisalmer. The samities of rest of the district give their

milk to repective chilling centers at: Barmer, balotra, Nagore, Merta, and

pokaran & phalodi.

3.)Primar Dairy or Co-operative Society at village level:a) Total registered co-operative societies 732b) Active Societies ---342c) Milk Collection Centers249

There are mainly 7 section as departments in the organization as shown

in the organization structure like :-

1. Farmer Organization2. Purchases Section


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3. Production Section4. Quality Control Section5. Finance Section6. Marketing Section7. Personnel & Administration Section

PRODUCTION AND RELATED SECTION RUN IN 3 SHIFTS

I. 06:00 A.M. to 02:00 P.M.II. 02:00 P.M. to 10:00 P.M.III. 10:00 P.M. to 06:00 P.M.

And rest work in Administration shift i.e. 10:00 A.M. to 5:00 P.M.

INTRODUCTION TO MARKETING

In the previous one decade. We have taken some efforts particularly in the

management of milk and products. Particularly the saras has brought a


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revolutionary change in the management of milk. The skimmed milk powder,

pannier in attractive packagers have received positive responses not only in the

domestic market but also in the overseas market. However we need qualitative-

cum-quantitative improvements on almost all the forms. In the respect the key

managerial decision areas are the following:-

Farming the product mix Structuring the distribution channel Managing the pricing Designing the promotion mix?

1). Farming product mix: we have to follow the following important

managerial decision areas in the product mix of milk are as:

a) Selection of cows or the she buffaloes: in the product mix of

milk the vital managerial decision area to select the particular quality of cows or

the she buffaloes, which providing milk in the large quantity

b) breeding to improve the quality : for this, the producers

should also consider the climatic condition and the quality of water and fodder

available. The anchor found at nearly place

c) Yield of milk: to bring an improvement in the milk supply it is

essential that multi-faceted arrangement are made e.g., high quality fodder

healthy water adequate med-care and so on.

D )seasonal variation in production: this variation is mainly

affected by the incidence or calving or milk animals during different month of the

year.


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2)Farming/ Structuring Distribution Channel:

To be more specific the distribution of milk needs efficient personal and fast

transportation.

Establish of co-operative nearer to milk production centers where facilitiesshould be scientific and adequate.

No communication gap between the milk production centers and the milkconsumption centre.

The functionaries viz., producers, wholesalers and retailers, should have aco-ordination.

3) managing the pricing strategies: The general law of demand and

supply is applicable. As and when the supply is higher the price is lower and vice-

versa. In the pricing management of milk the following points deserve:

The intermediaries between the producer and consumer (collector anddistributor) should accept reasonable margin.

There should be gradation of milk and price for different categories shouldbe fixed accordingly.

The regulatory support exercised by the government would make thepricing strategies rational.

4).--Designing the promotion mix : The advertisements Saras in almost all

leading journals newspapers and magazines. In addition the Saras Dairy also

displays their advertisement through radios, TVs and other devices. It would be

important to mention that formation of co-operative or dairy farming would be

essential also with the viewpoint of bearing the promotion expenses. Of late, the

milk products like skimmed milk, condensed milk and cheese etc. offer gifts, off-

price and premium facilities so as to attract the prospects and benefit the

functionaries. Meanwhile honorable chief minister of Rajasthan is brand

ambassador of Saras brand.

1).FARMERS ORGANIZATION SECTION


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It mainly balances the standard level of milk according to the consumers. And it

also produces various products of the milk like Cream, Ghee, Cheese, Lessie,

Shrikhand, Butter, Chhach and milk with various fat levels etc.

4).QUALITY CONTROL SECTION

It controls quality of milk and other products according to the society levels and

desire of the consumers. It include mainly:-

a) Testing of milkb) Canes unloading, Gradingc) Test of Adulteration of milk Sugar, Salt, Urea, Starch, Water, preservatives

etc. should not be taken to the plant.

d) Testing of Fat and S.N.F.e) Testing of Acidity of milkf) Sanitation of milk

MARKETING-SARAS DAIRY


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Till very recently, the marketing department was the most neglected. It was only

after it was realized that the profits came from city sales, the union started paying

attention to this most essential activity-

The city sample at jodhpur has increased to nearly 90,000 LPD (june,2009) andhas shown a steady growth over the last two years. Toned milk is the only type of

milk processed. The dairy also manufactures other fresh products, but the

production is order based and is has a very insubstantial contribution towards the

total sales of the dairy.

A)- DISTRIBUTION SYSTEM


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The dairy has appointed retailers (booth agents) throughout the city who sell

milk. There are 330 agents in the city and these have been distributed over ten

different routes. The dairy has provided tin booth to some of the agents while

some of them have been provided with parlors. Currently 26 parlors are opened

by the union. A break up of types off booth agents is provided in the graph.

The dairy has to spend Rs. 20lacs on transportation for transfer of milk from one

place to another

Types of Agents of SARAS (Retailers)

As we see from the figure, more than half of the agents are roadside retailers.

Both the shops and parlors are stoned structures the differences being that

former are managed by the dairy staff.

In jodhpur city the numbers of booth falling under each route are as follows:

Road Side

AgentsDholwala

Shopes

Parlours

ROUTE NO NO. OF

BOOTHS


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Routes of Liquid Market In Jodhpur

Route 01Pal road, Shankar Nagar, Subhash colony, Pal gao (20Booth)

Route02Saradpura, Jalori gate, Kabutaron ka chowk, Navchokiya, Chandpole,

Mawdiyo ki ghati, Bakramandi (45 Booth)

Route03Mahatama Gandhi hospital, Railway station, Sojati gate, Bari, Old

stadium, Ghantaghar, Ummed Chowk. Bagar Chowk, Nagori gate, Killaroad, MEDTIA gate. (50 booth)

1 20

2 45

3 50

4 65

5 806 65

7 60

8 75

9 60

10 15


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Route04Masuriya, Sharmik colony, Baldev Nagar, CHB Suthla Chopasni gao Chokha.

(65booth)

Route05Isai ka kabristan, Bhagat ki kothi, Madhuban colony, Jhalamand choraha,

Saraswati Nagar, Kuri bhagtasni, Sangariya road.(80booth)

Route0612

thRoad, Akhaliya choraha, Pratap Nagar. KNN, Sangariya road Kuri

bhagtasni, (80Booths)

Route07UITPWDchoraha Central school(Airforce area) Gold course scheme Airforce

area Ratanada Shikargadh Mohanpura Ajit colony(60booths)

Route08Rai ka bagh Partvi pura BJS Banar Vidhayia Nagar Mahamandir Shakti Nagar

Bhadasiya Maderna colony.(75booths)

Route09PaotaMandore road Basni Nagori bera Lal sagar Magra punjala ChainpuraLaw

collage(60booths)

Route10ITI choraha, Shastri Nagar, Jaljog choraha Regidency road, Rotary circle and near,

(15booths)

The morning supply starts at 3.00 a.m. and last point by 5.30 a.m., while the

afternoon supply starts by 4 p.m.


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B)- ASC SUPPLYSupply to the ASC centers from a substantial part of the total sales of the

union. Rate of the ASC supply is decides at pune. This process is done

through tender. Rajasthan Co-operative Dairy Federation Limited of Jaipurfills tender. The jodhpur union is catering to four ASC centers at present.

They are jodhpur, jaisalmer, jessai and Pokaran. The contract is made

through RCDF and rates at which supply is decided keeping in mind the

prevailing market price at that time. The army pays the transportation cost

or as is the case with pokaran ASC the army vehicle comes to collect the

milk from the chilling centre. The details for supply are given in the table

below:

ASC CENTER SUPPLY FROM AVE.SUPPLY(LPD)approx

Jodhpur Jodhpur 5500

Jaisalmer Pokaran 1000

Jessai Barmer 900

Pokaran Pokaran 500

Army supply details

From the chilling centers of pokaran and Barmer milk is supplied to ASC

centers at jaisalmer and jessai respectively. Barmer center has started city

supply since april 1997. Milk from pokaran is supplied in sealed cans to ASC,

jaisalmer, while the other two centers (Barmer and jodhpur) supply packed

milk to the ASC.

C)PAYMENT AND INDENTING POLICYEvery booth has been allotted number, same as the booth registration

number, in the jodhpur credit and co-operative Bank(JCCB). By 2 p.m ever


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day, the booth agent has to deposit the full amount for the quantity of milk

he indents for the next day. The total indent list of the booths of all

different r

routs reaches the dairy by 3p.m and accordingly the production

department is given the target for the next day. However in the new

indenting policy the transporter collects the indent for the next day and the

money when he returns to the booths to collect the carats.

D)COMMISSION AND INCENTIVE SCHEMEThe commission to a both agent is ninety paisa per liter of milk sold. This

commission gets accounted on a monthly basis and is then deposited in the

agents account in the jodhpur Credit Co-operative Bank. There are no other

incentive schemes for the agents at present.

Subject to Commission &

Incentive

Rs./liter

Commission Rate on Milk Sale 0.60

Incentive 0.15

Electricity Expenses 0.15

Total Commission 0.90

(Commission of a both agent)

PROCUREMENT AND SALES


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Milk from the DCS is collected and brought to the six chilling at Balotra, Barmer,

Phalodi, Pokaran, Merta city and Naguar as well as directly to the plant at

jodhpur. From these chilling centers, milk is brought to the plant at jodhpur by

milk tankers.

From a mere thirty-eight Dairy Co-operative Societies (DCS) at the village level in

1974, the union has been able to establish and organize 782 DCS, out of which

375 are functional as in 2003-04. The total memberships of all these DCS stand at

51797. There has been a remarkable increase in procurement during the Ist five

years, from an average of 39987 LPD in 1999-2000 to 63293 LPD in 2003-04, an

increase of 58 percent.

The table given below provides chilling centers wise procurement details of the

milk procured. The average fat percentage in the milk procured by the union is

4.5%, the average SNF percentage being 8.5% the average SNF content was

below 8.3% about six month ago and the union has to mix milk powder(SMP) in

order to bring the level of SNFG up to 8.5%. however due to strict steps taken

thereafter the SNF content has gone up now. According to the PFA (prevention of

food act) standards minimum percentage of fat and SNF should be 3% & 8.5%

respectively.

The collection of milk is contracted to transporters. The average transportation

costs for the various chilling centers are providing in the Table.

Procurement of milk

Chilling Average No. of Average TRANSPORATION


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plant procurement routes Fat & SNF cost

Pokaran 7419 4 5.0% 8.5 0.55

Phalodi 7448 11 4.0% 8.4 1.04

Balotra 13803 7 4.1% 8.6 052Barmer 15993 18 5.0% 8.6 0.79

Merta 7083 4 4.3% 8.6 0.72

Nagore 1927 4 5.0% 8.4 2.38

Bilara 26669 4 5.0% 8.9 0.10

Direct to

plant

11290 10 4.5% 8.5 0.82

(Chilling Centre wise procurements details)

The payments to the DCS is done every week PRDUSS pays the maximum

procurement price to its procurement price to its producer vis--vis oher dairies

of the state, though recently have been lowered.

MONTH WISE PROCUREMENT OF MILK PER DAY

Year 02-03 03-04 04-05 05-06 06-07


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April 41.8 54.5 74.9 89.6 98.3

May 45.0 49.2 68.3 61.8 67.1

June 38.9 46.8 70.4 54.3 69.8

July 31.5 47.3 74.7 62.2 78.5

August 35.8 44.3 75.8 58.4 77.9

September 34.9 45.1 84.9 49.1 88.7

October 29.5 48.1 56.6 44.5 63.9

November 37.3 53.1 54.8 58.3 62.9

Decemeber 48.8 73.8 100.7 72.3 102.4

january 59.6 86.2 100.9 74.9 114.3

Febuary 63.4 88.8 109.8 73.9 112.4

March 60.4 80.5 95.5 68.0 99.8

(Month wise procurement of milk per day)

MILKPROCUREMENTV/SSALE

MILK PROCURED SALE


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97-98 33.1 18.0

98-99 41.1 19.2

99-00 44.0 28.2

00-01 43.2 37.2

01-02 40.0 44.05

02-03 43.9 54.09

03-04 59.11 60.23

04-05 86.31 72.07

05-06 63.29 72.1

06-07 86.33 95.34

(MILKPROCUREMENT V/S SALE)

MARKETSHAREOFMILKPRODUCTS


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Milk products ofSaras dairy, Jodhpur

Types of milk

Liquid Milk

Ghee

Curd & Cream

Paneer etc.

Other


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Fresh Milk Products ofSaras dairy, Jodhpur

Rs.5

Rs. 110 and Rs. 220

Rs 27 and Rs.125

Rs.6

Rs.8

Rs.21/lite

Rs.20/lite

Rs.18/lite

Rs.9

Rs.10


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Double Toned Milk

Composition:

Fat %(Min.)-1.5

SNF %( Min.)-9.0

Pack Size-1/2 & 1 liter, 5 liter

Self-Life/best before; 2 days from the date of packing when stored below 8C

PRICE- Rs-19.00(liter), Rs 9.50(500ml), 95(5 liter)

Toned Milk

Composition:

Fat %(Min.)-3.0

SNF %( Min.)-8.5

Pack Size-1/2 & 1 liter, 5 liter


PRICE- Rs-21.00(liter), Rs 10.50(500ml), 105(5 liter)


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Standard Milk

Composition:

Fat %(Min.)-4.5SNF %( Min.)- 8.5

Pack Size-500ml& 1 liter


PRICE- Rs-23.00(liter), Rs 11.50(500ml)

Taaza

Composition:

Fat %(Min.)-3.0

SNF %( Min.)-8.5

Pack Size1 liter

Self-Life/best before; 120 days from the date of packing when stored below

8C

PRICE- Rs-32.00(liter),


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Dahi

Composition:

Fat %(Min.)-3.0

SNF %( Min.)-8.5

Pack Size:- 200gm

Self-Life/best before; 120 days from the date of packing when stored below

8C

PRICE- Rs-8.00(2gm)

Paneer

Composition:

Fat % 50 on dry matters

Moisture%( Max.)-60

Pack Size:- 200gm

PRICE- Rs-125(1kg), 25(20gm)



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Chaach

Composition:

Fat %(Min.)-2.0

Acidity% (Max): 0.45

Salt: 0.75,T.S.%: 6-7%

SNF %( Min.)-8.5

Pack Size-250ML, 500ML, 1 LITERPOUCH

Self-Life/best before; 7 days from the date of packing when stored UNDER

REFRIGERATION BELOW

PRICE- Rs-7.00-500ML

SPECIFICATIONS FOR ICE CREAM

Fat % 12.0+0.5%(Min 10.0%

%Protein (Min)) 3.5%

%TS (Min) 36.0%

Self-Life/best before; 6 month from the date of packing when stored below

20C


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SPECIFICATIONS FOR CANNED RASGULLA

Moisture% by Wt. Min 5.0

Fat5 by wt, Min 5.0

Self-Life/best before; 6 month from the date of packing when stored cool and

dry place

GHEE

Composition:

Moisture%(Max) 0.3

FFA%(MAX) 0.3

Meets Agmark Standards.

Pack Size 1liter polypack in duplex board carton 5 liter in tin

Self Life / Best Before 9 month from date of packing for tin, 6 month for poly

pack

Price Rs 230 per kg

CHEESE

Composition:

Fat%(Min) 4 on dry matter basis

Moisture%(MAX) 47


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Added sales( Max) 2.5

Pack Size 400 gm, in metal cans

Self Life / Best Before 12 month from date of packing under refrigeration at

4C.

LASSI

Composition:

Fat%(Min) 2.0

Acidity% (Max) 0.5

Added sugar 8-10%

T.S% 16-17%

Pack Size 250 ml, poly pack

Self Life / Best Before 7 Days from date of packing under refrigeration below

8C. Price Rs 7.00 (250ml)

TABLE BUTTER

Composition:

Fat%(Min) 80.0

Moisture%(MAX) 16

Salt 2.3+ .02%, Crd% (Max) 1.0

Meets Agmark Standards

Pack Size 100 ,g 500gm,

Self Life / Best Before 12 month from date of packing under refrigeration

below 20C.

Prise Rs 87.00 (500gm), 18.00 (100gm)


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FLAVOURED MILK

Composition:

Fat%(Min) 1.5

SNF %( Min.)-9.0

Added sugar AND PERMITTED FLAVOURS.

Pack Size 200 ml, bottle & Tetra pack

Flavouras Elaichi, Coffee, Straw Berry & Chocolate.

Self Life / Best Before 3 month from date of packing

Price Rs 11.00 each

MAWA

Composition:

Fat% 30 on dry matter basis.

Moisture%(Max) 30-35

Pack Size 200 ,g m

Self Life / Best Before 20 days from the date of packing when stored below

8C.


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TASK

1. To conduct a comparative study of the growth of Saras.2. To conduct survey of Saras parlors and booths to know their problems

and short them out. To get feedback from parlors and booths.

3. To get feedback customers and find their problems. Satisfaction level,take their suggestions and help Saras Dairy Jodhpur to implement those

suggestions.

4. To take responses from people who do not use Saras products and findanswer to the question.

Why they are not using Saras Product

5. To judge the satisfaction level of employee of Saras Dairy, Jodhpur.6. Take part in extra activities for increasing sale.


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MY DAILY SCHEDULE

My tasks at the on job training are to study the working of Saras plant,

gather complete information about Saras, conduct market and booth surveys.

The daily schedule that I follow to complete this tasks are:-

Sign in the company office09:50 AMMake plan for the whole day - between 09:50 AM to 10:15 AMGo to the field conduct market survey and booth survey 10:30 AM to

12:30 PM

Lunch time01:30 PM to 02:30 PMVisit the plant to understand the working of the plant 02:30 PM to 03:30

PM

Discuss with my company guide about the task for the next day03:30 PMto 04:30 PM

Submit the daily report to the Assistant Marketing Manager04:30 PM to05:00 PM

Sign out of the company05:00 PM


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MAIN TASKS AND TARGETS

Targets are defined as goal, which has to be fulfilled and sounds

compulsiveness. Without setting target it is difficult for anybody to achieve

his/her objective.

The targets that are set for me during the training are:-

1) To make maximum people aware to Saras.2) To interview 100 homes to know their views and opinions about Saras

products.

3) To conduct a comparative study of the growth of Saras (PRDUSS Ltd.,

JODHPUR)

3) To conduct survey of Saras parlours and booths to know their problems and

sort them out. To get feedback from Saras parlours and booths.

4) To get feedback from customers and find their problems, satisfaction

level, take their suggestions and help PRDUSS Ltd., JODHPUR to implement

those suggestions.

5) To take responses from people who do not use Saras products and find

the answer to the question, Why they are not using Saras products.

6) To Learning Technique increase the sale of products..


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STRATEGY

A marketing strategy is a process that can allow an organization to

concentrate its (always limited) resources on the greatest opportunities to increase

self and achieve a sustainable competitive advantage.

A marketing strategy is effective when it is an integral component of

corporate strategy, defining how the organization will engage customers, prospects

and competitors in the markets Arena for success. It is partially derived from

broader corporate strategies, corporate mission, and corporate goals. They should

follow from the firms mission statement. They are also influenced by a range of

micro environment factors.

SURVEY RESEARCH

A survey research is defined as the method of collecting information byasking a set of pre formulated question in a predetermined sequence in a structured

questionnaire to a sample of individuals drawn so as to be representative of a

defined population. These questionnaires are administered to an individual or a

group of individual through interview. Typical survey objectives involved

describing or learning from an ongoing activity by studying the changes in

behavioral pattern of the subjects of interest of the researcher.

Method of survey research used by me: Door to Door interview.


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PROBLEMS /CONSTRUCTIONS /LIMITATIONS

Any research in any field topic gives some new results, discovering new

areas etc. but there are always some limitations thereof.

The limitations that I came across during the course of my training at Saras

Dairy, Jodhpur are:-

The data collected is totally depended on respondents view which could bebias in nature.

Sometimes respondents do not give a response or give partial response. It iscalled non response error. The reason may be lack of knowledge or

unwillingness to answer.

During the survey I came across unfavorable weather condition likescorching heat and dust storm.

There is the limited time available each day and lots of tasks have tocomplete in a day like preparing a reports conducting surveys.

Transfers given by the respondents are not always correct and may bemisleading.

It is a very time consuming to go Door to Door in order to conduct a surveyof various homes and find their views and study their buying behavior.

Sometimes it becomes very difficult to convince people as many of them arenot at all aware of Saras products and some are very stubborn. It becomes


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slightly difficult to convince such people but it is challenging task and a

good learning experience.

Being trainee, non confidential information about the organization isavailable. This sometimes becomes a hurdle during the training.

In some cases the respondent is not present at home. Sometimes the respondent are not executed, personal interviews are

successful only when the respondents are educated.

The limitations that Saras Dairy comes across are:

1) Low availability of raw milk in summers.2) Dependence on milk producers.3) Milk can be produced not manufactured.4) Increasing competition in dairy industry.


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LEARNING IN THE EXECUTIVE TRAINING

Each day is a new learning experience and so was the case during my

executive training. Every day I learnt something new during my training.

I learnt the following:-

First and the foremost, I learnt to practically apply the knowledge gainedthrough theory classes and bridge the gap between academic institution and

corporate world.

Understand the importance of job responsibility. How co-ordination is maintained between different departments like

marketing, human resource, administration.

Learn the ways to increase milk procurement. Understood the distribution network adopted by Saras Dairy. Understood how the management keeps its employees satisfied and retain

them.

The marketing strategies adopted by Saras Dairy. Learnt how to conduct Door to Door interviews. Initially I felt slightly

uncomfortable conducting the interviews but with time I learnt a lot and

became very comfortable conducting Door to Door personal interviews.

Learnt how to build a good rapport with a staff.


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RESEARCH ANALYSIS

[A] CONSUMER SATISFACTION LEVEL IN MILK

Q NO (1)- Milk purchased from?

Key findings and suggestionstotal milk consumption in jodhpur urban

is approx. 4 lac. Liters. Out of which saras is sharing only 29% market share. So, it

is suggested that to increase the market share we should make sound

interventions in supply chain management i.e. direct delivery to consumers to

grab the share of dholwalas. Strategies against growing share of milk mandi i.e.

chowta and local shops must be formulate to gain competitive advantage

29%

31%

17%

23%

purchase

saras

dholwalas

milk mandi

shopes


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Q. NO (2)-Packets preferred?

Key finding and suggestionas standard is in commanding position, but

we have to increase the sell of gold, which lays highest margins among all thecategories. Gold contains maximum fats and targeting affluent segment of

society.

54%37%

9%

standard

toned

gold


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Q.NO- (3) Average quantity purchased per month?

Key finding and suggestion-most of the consumers and families areconsuming 50 ltrs of milk per month. So it is suggested that we should persuade

them to increase the consumption of milk by informing the value and new use ofthe milk in the dairy life. Consumers, which are purchasing below 50 ltrs per

month, should be emphasizing while message is communicated. Advertising is

required to them buy more quantity of milk.

41%

22%

21%

16%

50 ltrs

75 ltrs

100 ltrs

25 ltrs


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Key finding and suggestion- As we are offering different mix of fatscontents in the packets, so it is quite possible that 37 % people were expecting

more then what they have paid in terms of different packets charging differently.

Do you find price set milk packets are reasonable against othermilk sources in jodhpur ?

Key finding and suggestionAs competitors pricing purely depends upondemand and supply of milk during the different seasons of the

year. So 42 % people were arguing against the same price all through the year,

conveying that they should charge less in winters, when supply of milk is highest

and demand is comparatively low. As other sources lower down their prices

during winters in absence demand. Pricing strategies can be reformulated to

oppose the consumer grievances.

Q. NO- (4) IF YOU ARE A SARAS CUSTOMER.

58%

42%

YES

NO


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(A) Are you getting the required supply from saras ?

Key finding and suggestion---Most of the consumers are satisfied with

quantity served, so no more measures required to make changes.

(B) Are you getting the milk timely?

Key finding and suggestionBooths located in remote areas of jodhpursuch as mandore and berry are not getting the milk timely, so we have to increase

the number of vans to send the milk at desired places within given frame of time.

(C) Do you find saras booth is convenient to approach?

89%

11%

No

Yes

65%

35%

Yes

No


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Key finding and suggestion ---23% people who are facing this problemwill be definitely satisfied in near future with the proposed plan of department to

launch 100 new booths in different parts of city.

(D) Do you find milk of saras is fresh and hygienic against the

exposed? Milk sold in the market by other sources?

Key finding and suggestion -- 69% is a per value of satisfaction, butpeople finding milk of chouta is fresh brings a negative frame of mind regarding

cold milk. So, we have create a health communication regarding our products to

erase the image of cold milk from mindsets of those consumers.

(E) Do you find saras booth is clean and well maintained?

23%

77%

No

Yes

31%

69%

No

Yes


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Key finding and suggestionProper clening and maintenance rules andregulations are required to the booth holders

Q NO (5) Quality of milk.

(A)Do o find milk fresh?

Key finding and suggestionsame as 4 d

45%

55%

No

55%

31%

69%

No

Yes


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Q NO (6) Home delivery services satisfaction.

(A) Do you want home delivery service ?

Key finding and suggestion Future of service industry is homedelivery So it is very crucial to activate home delivery system in our distribution

pattern. After implementing the home delivery we can grab most of the share of

dholwalws.

(B) Are you satisfied with home delivery service?

Key finding and suggestion --Service vans and channel of distribution arenot satisfactory, i.e. most of the people are unsatisfied and hence rescheduling of

home delivery is required to installed.

91%

9%

Yes

No

61%

39%

No

Yes


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(C) Can you submit advance money for home delivery service?

Key finding and suggestion --since satisfaction level of consumerstowards home delivery service is not at par. So after increasing sound pattern of

home delivery, it will automatically attract the advance payments.

Q NO (7) Do you find packing and labeling safe and

attractive?

Key finding and suggestion --No more interventions are required inpacking and labeling is required, became it is quite safe

21%

79%

Yes

No

27%

73%

No

Yes


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(B) Do you find tastier?

Key finding and suggestion --Test is a matter of individual specific ness,so we really require here more interventions in product ingredients

(c)Do you find milk is concentrated and creamy?

26%

74%

No

Yes

63%

37%

Yes

No


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{B} Market share of Saras in other dairy Products.

(1) GHEE

Key finding and suggestion--since major competitors are leading due tolow pricing e.g. Krishana and Amul. We have to reformulate the pricing strategy of

ghee to gain the overall market competitiveness, As low priced ghee is more

preferable along with quality standards. Here others brands are doing well. i.e.

exposed local and dalda etc.

(2) BUTTER

13%

15%

11%61%

Ghee

saras

Krishna

amul

other


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Key finding and suggestion --Butter product is the most speculativetarget for saras. Equipment Amul is having major share. Saras needs advertising

exercise and should promote the sales of butter. Repositioning is required in saras

butter to persuade the local consumers.

(3) Paeer

17%

41%

35%

7%

Butter

saras

amul

desi

other


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Key finding and suggestion -- saras should not do an exercise in paneer,because it will be futile due consumer preferences in terms of fresness as they

only like to buy fresh made paneer from local shops and wholesalers from rural

areas. Saras should emphasize to meet the seasonal demands of paneer during

marriage season.

(4) Shrikhand

68%7%

3% 22%

Paneer

Local Shop

saras

amul

rural supp.


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Key finding and suggestion --Shrikhand needs extra promotional efforts,Amul is famous due to Gujrat pricing also can be re-evaluted because Amul is

charging 1Rs per 100gm

(5) Flavored milk

Key finding and suggestion --Amul is having bigger share due to all india

exposure of broadcasting media, but still Saras can grab a healthy share with localmedia advertising.

(6) Cold chhanch

31%

55%

14%Shrikhand

saras

amul

other

12%

88%

Flavored milk

saras

amul


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Key finding and suggestion--local cold chhanch suppliers like janta andpoker are selling it heavily during summers. So it is recommended to bring some

promotional schemes and provide a healthy supply to local shops, where sales

can be increased

(7) Lassie

Key finding and suggestion--Consumers grievances such asconcentration and the technical drawbacks of lassi of saras. So such grievances

must be redressed promptly. Mostly consumers like to have lassi local vendors, so

totally consumer preferences are unfavorable.

(8) Curd

27%

5%68%

Cold chhanch

saras

amul

other

7% 2%

91%

lassie

saras

amul

other


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Key finding and suggestion --same as to lassi

(8)

Ice-cream

Key finding and suggestion --ice cream is a diverse market as it havingnumbers players saras is having low share and ready for repositioning of whole

range of ice creams on coming festival of raksha-bandan. Heavy promotional

efforts are required to grab the sound position in the mark.

RESEARCH DESIGN/METHODOLOGY

8%3%

89%

Curd

saras

amul

other

11%

17%

21%

51%

Ice-cream

saras

vadilal

creenbell

other


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Resarch design is defined as a systematic and objective process of gathering,

recording and analyzing data that provides information to guide business

decisions. The process of business strategy can be divided into three phases

planning, execution and report preparation. The planning phase begins from

problem/opportunity identification and leads to selection of the sampling

procedure. Data collection and evaluation can be described as the execution

phase of the business research process, while report generation can be

considered as the last phase.

Steps in the research design process

Identifying and Defining Problem/Opportunity

Planning the strategy

Selecting the method of strategy

Selecting a Sampling Procedure

P

L

A

N

N

I

N

G

E

X

E

C

U


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Data Collection

Evaluating the Data

Preparing and Presenting the Report

Marketing research is defined as the formal process of collecting information,

analyzing the result, communicate the findings and implementation in terms of

marketing actions. Analysis of information is used in evolving some marketing and

financial decisions.

The research methodologies used to collect data are of two types:

1) Primary method: In this type of method data is collected with the help offace to face interaction with a person.

2) Secondary method: It does not involve face to face interaction. In this type of methoddata is collected through other sources like internet, books, etc.

In this project I have used both the methodologies to collect the data.

REPORT

PREPRATION


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Primary Method:

1) I have used primary method to collect data from various departments ofSaras Dairy, Jodhpur(Alwar Zila Dugdh Utpadak Sahakari Sangh Ltd., Alwar)

by talking to heads and staff members of each department.

2) Data is also collected by preparing a questionnaire and asking therespondents to fill up the questionnaire.

3) Data is also collected by conducting one to one interviews.

Secondary Method:

1. I have used secondary method to collect some data from the annualaccounts of the company Saras Dairy, Alwar (AZDUSS Ltd., Alwar)

2. Data is also collected from the Annual publication of Saras (Magazine)

Research methodology adopted for the study

During my research I have tried to

Assess the brand image that the company holds in the minds of thecustomers.

Assess the impact of promotional activities.

ANALYSIS OF SURVEY


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Market for Dairy Industry is captive, as people will stop dairy products. In

addition, the market for dairy products will keep on increase will the increase of

awareness in the people. Increase in adulterated material is showing a new path

to the large scale dairy industry. It also gives a huge employment to many

unemployed. The main positive point for the Dairy industry is huge turnover and

return with low investment.

Large scale dairy industry helps in social benefit by taking care the public health

by selling fully Quality control products according to the norms of govt. The

industry should also keep an eye on the Fake products produced by the

company`s name Company should also see that their products are not sold

beyond M.R.P.

During the last few years the dairy scenario has undergone a diversity change.

Due to entry of other competitors, it has become necessary for saras to frame

new strategic that enable them to survive and thrive in the long run. The whole

concentration has thus shifted to ensure the customer services with maximum

satisfaction of the customers.

Customer service in dairy sector refers to the satisfaction of need of the

customers at the right time as per their requirements. The quality of customer

service directly affects customers patronage as these companies are basically

sellers of public utility services. Success or failure of these companies therefore,

depends on the quality and the range of services offered to the customers.

Though the have a lower share in customer deposits, they command a higher

share of the net profit. However, they differentiated their operations by focusing

on premier customers and set superior standards in productivity, customer

service and operating efficiencies by using state of the art technology. Global best

practices were introduced and practiced. More importantly, they built durablecompetencies by attracting the best manpower, building proprietary technology

and process and by building strong brand image.

This research study has attempted to assess feedback to the gaps. Which are yet

to be. This chapter covers exclusively the analysis of survey results.


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THE SURVEY

It was decided to conduct a survey of 100 workers/employees to assess the

consumer profile in saras dairy. Random sampling technique was used to pick out

a sample of the consumers. A structured questionnaire was used to obtain

information about various aspects of the marketing department.

THE ANALYSIS

Thequestionnaire was prepared to bring out the various aspects of Marketing

management provided by saras dairy. According, some questions were asked to

the respondents. Question wise analysis revealed the following;

1.SATISFACTION LEVEL OF THE RESPONDENTS;- An attemptwas made to know the satisfaction level of respondents. The following

information was obtained in response to this question.

LEVEL OF SATISFACTION

S.NO Level of

satisfaction

No. of

respondents

Percentage (%)

1 Highly Satisfied 30 752 Satisfied 5 12.5

3 Unsatisfied 5 12.5

Total 40 100

The table reveals that consumers are highly satisfied as 75%. Respondents have

said this. There is balance percentage of dissatisfied and less satisfied consumers

i.e. only 12.5% have said like this the reason behind this is that there is goodrelation with the consumers and they are also satisfied with products and benefits

provided by the organization


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Problem Regarding Pricing

S.No Description No.Of

respondents

Percentage%

1 Yes 25 62.52 No 15 37.5

Total 40 100

The table that as 37.5% respondents having no problem regarding

pricing, and 62.5&% have problem regarding. Thus, his reveals that

saras have no control on price.

5) PACKAGING OF SARAS PRODUCTS-- Today the packaging of

products have gret impact on the consumers. If the packaging is good then it

becomes easier the marketer to sell product.

Packaging of saras products

S.No Description No.Of

respondents

Percentage%

1 Yes 37 92.5

2 No 3 7.5Total 40 100

MY OBSERVATION OF SARAS DAIRY


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Now I have completed my 45 days as an intern in Saras Dairy, Jodhpur and

during these 45 days as training I carefully observed various aspects of the

organization.Here I am presenting my observation and findings using the Constant

Sum Scale. I have divided a total of 100 points into various attributes that I

observed. The maximum that can be allotted to the factor are 10.

The various attributes that I observed and the point I allocated to each

observation are presented below in the tabular format:-

Serial Characteristics of Saras Dairy Number of Points

1 Variety of milk provided by Saras Dairy 9

2 Prices are affordable 7

3 Quality in hygiene 10

4 Enough range of FMP 8

5 Round the clock availability 4

6 Staff is corporative 9

7 Customer awareness 8

8 Employee Satisfaction 8

9 Market reputation 9

10 Advertisement and Publicity 5

11 New project and development 5

12 Channels of marketing 8

13 Give weightage to suggestions 10

Total 100


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RECOMMENDATIONS

On careful observation of Saras Dairy during the training period I have the

following suggestion for Saras Dairy, Jodhpur which on proper implementation

may provide a big boost to it.

All information regarding Saras Dairy and its products should be availableon internet.

Increase in advertisement and publicity. Motivation program for booth and parlor owners. Marketing department should be well furnished and attractive. Jodhpur Dairy should give milk products competitive prices and facilities. Glow sign boards should be provided to booth and parlor owners.New product should be launched like ice-cream. To popularize Shrikhand free sample may be distributed at some public

place.

Inspection and frequent check of booth and parlors. Good co-ordination between marketing department and booth, Parlor owner.

Indian Dairies

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