PiQ Audience Report: UK Health and Medical Community of 14k UK Tweeters Data from: 1st June – 1st July 2014

About PiQ

Social Media Listening

Poor people insight

 

CRM Customer

interactions only

 

PiQ is built on four foundations:  1. Target audiences not keywords to track customers 24x7  2. Realtime trend detection with audiences without prior knowledge required  

3. Identify influencers within relevant audiences  

4. Deep content analytics at users fingertips  

Market Research

Slow, not addressable

 

PiQ is a simple way to action customer audiences in real-time

UK Health Audience Overview

65% female 35%

male

UK users tweeting about health are predominantly female and between the ages of 25 and 50.

0% 10% 20% 30% 40% 50%

< 25 25 - 34 35 - 50 > 50

UK Health Audience Top Hashtags Hashtag Cloud

WHAT this is

Shows the top hashtags used by audience

Size of word shows volume

Saturation of word shows relevance

HOW to use it

Identify key topics which audience discusses

Plan content around this

MORE

The dashboard edition of PiQ updates this data daily and provides per-hashtag analytics for precision targeting

Health-related topics are the most discussed. This audience also talks a lot about sport and UK politics.

UK Health – Top Human Influencers!WHAT this is

Shows the top Human influencers within the community

They are ordered by their degree of influence over other people in the audience (CPI)

HOW to use it

You can use this to identify key influencers in your target audience and engage with them

MORE

The UK Health Community is a tight-knit group which means several top influencers are able to make a big impact despite having smaller follower numbers than bigger ‘Celebrities’

CPI PI Fllwrs Bio

Kate Granger @GaryLineker

94 61 17k Wife, daughter, sister, aunty, friend, doctor, patient and author. Always trying to look on the bright side of life...

Clare Gerada @clarercgp

94 73 23K Immediate past Chair RCGP. Chair of Board for Transforming Primary Care in London. I have been accused of being passionate about the NHS.....I am.

Shaun Lintern @ShaunLintern

94 65 7k Journalist for Health Service Journal. I helped expose Mid Staffs scandal. Covered Francis Inquiry. Believe in public interest journalism. Views are mine alone.

Dr Christian Jessen @DoctorChristian

93 84 315K British Doctor, Sexual Health Campaigner and atheist. Presenter of Channel 4's Supersize Vs Superskinny and the BAFTA Award Winning Embarrassing Bodies.

Helen Bevan @HelenBevan

93 63 10K Chief Transformation Officer with the NHS Horizons Team. Leading healthcare improvement from the future. The radical thinking part of @NHSIQ All views my own

UK Health - Top Non-human Influencers!WHAT this is

Shows the top Corporate/Organisation influencers within the community.

HOW to use it

You can use this to inform your advocacy or content strategy and understand who is making the biggest impact among your target audience

MORE

The dashboard edition of PiQ allows you to filter out human/non-human and search for users by location, gender or influence

CPI PI Fllwrs Bio

We Nurses @WeNurses

96 68 13K Connecting, driving and supporting the nurse community through nurse twitter chats & nurse social media resources

Time to Change @TimetoChange

95 75 57K Time To Change is England’s most ambitious programme to end discrimination faced by people who experience mental health problems. It’s #TimetoTalk

Mind @MindCharity

95 81 107K We’re Mind, we’re here to make sure anyone with a mental health problem has somewhere to turn for advice and support.

NHS England @NHSEngland

95 70 39K High quality care for all, now and for future generations.

The King’s Fund @TheKingsFund

94 71 41K We are an independent charity working to improve health and health care in England. Our vision is that the best possible care is available to all.

UK Health - Top Outside Influencers!WHAT this is

Shows the top Human influencers outside the community

These users influence the target audience but are not specifically related to the topic or demographic in question

HOW to use it

Understand who your target audience listens to outside their main topic of interest a find people you might not have expected

MORE

The dashboard edition of PiQ lets you see who each individual is influencing and is influenced by

CPI PI Fllwrs Bio

Ricky Gervais @rickygervais

93 95 5.3M Writer, director, actor, producer, bare knuckle boxer, Creator of The Office, Extras, Flanimals, Derek, and co-founder of JustSayin

Stephen Fry @stephenfry

93 94 6.4M British Actor, Writer, Lord of Dance, Prince of Swimwear & Blogger. NEVER reads Direct Messages: Instagram - stephenfryactually

Owen Jones @OwenJones84

93 87 197K A 'braying jackal' according to Fox News. Socialist, Guardian columnist, author of 'Chavs' and 'The Establishment'. Losing my Northern accent. My views etc...

Marcus Chown @marcuschown

93 76 19k Writer. Books include Tweeting the Universe, We Need to Talk About Kelvin, Quantum Theory Cannot Hurt You & Solar System for iPad

Ben Goldacre @bengoldacre

93 87 303K Doctor, nerd cheerleader, Bad Science person, stats geek, procrastinator

UK Health - Top Brands!WHAT this is

Shows the top Brands referred to by audience

HOW to use it

Identify and compare the brands that an audience is talking about

MORE

The dashboard edition of PiQ updates this data daily and provides data for every brand being talked about

You can also find the top images, videos and stories being shared each day, week or month

Brand Relevance (Higher is more relevant)

Volume

BBC 17x 7k

Amazon 3x 4k

Google 2x 3k

Apple 2x 3k

Tesco 21x 2k

Sky 10x 1k

Nike 1.1x 810

Netflix 0.6x 610

BT 1.4x 520

Want more?!

Competitors

•  Identify their influencers •  Identify the content which drive their

audience •  Build strategies to beat them

Real-time

•  Track and respond to audience trends in real-time

•  See daily snapshots of audience affinity and content behaviour

•  Benchmark against your competitors

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