PiQ: Airlines Social Media Following Report
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description
Overview of the Twitter followings of @KLM, @AmericanAir, @British_Airways and @VirginAtlantic
Transcript of PiQ: Airlines Social Media Following Report
About PiQ
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ is a simple way to action customer audiences in real-time
.com www.
Airline Audiences - Gender Demographics
42
44
46
48
50
52
54
56
KLM American BA Virgin
Percen
tage
Male
Female
Follower Influence Analysis – PI Influence score breakdown
0!
100!
200!
300!
400!
KLM! American! BA! Virgin!
Number of “Celebrities” !(PI > 80)!
83M!130M!
149M!
48M!
0!
2000!
4000!
6000!
8000!
10000!
KLM! American! BA! Virgin!
Number of “Power Users”!(50 – 79)!
0!
10000!
20000!
30000!
40000!
50000!
KLM! American! BA! Virgin!
Number of “Active” Users!(30 – 49)!
0!
50000!
100000!
150000!
200000!
250000!
KLM! American! BA! Virgin!
Number of “Casual” Users!(PI < 30)!
64M!
92M!
68M!
54M!
14M!
24M!
26M!
21M!18M! 14M!
12M!
7M!
Potential!Reach!
Follower Influence Analysis – Human Followers
73.60%
26.40%
Virgin
59.10%
40.90%
KLM
59.10%
40.90%
BA
59.10%
40.90%
American
Human Corporate
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Celebrity followers!
Ariana Grande 96!
Lil B 91!
Sean Maxwell 90! Felipe Andreoli
90!
Jessica Alba 94!
Wale Flolarin 94!
Paulina Rubio 95!
John Legend 93!
Kenny Hamilton 92!
Fearne Cotton 92!
Josh Devine 92!
Nash Grier 92!
Lily Allen 94!
Stephen Fry 94!
Richard Branson 93!
Olly Murs 92!
Tom Fletcher 92!
Josh Devine 92!
Influence (PI) Score
Hardwell 88!Seth Meyers
91!
@KLM Top Power Users!What’s a Power User?
A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion.
They are not famous ‘celebrities’ but have a high level of influence.
CPI
CPI is the community PeerIndex score. This is a person’s influence within the community only
MORE
People who are particularly influential among your audience but not celebrities can make excellent advocates on social media.
CPI PI Fllwrs Bio
Keith Jenkins @velvetescape
86 74 29K Founder & Publisher of the Velvet Escape luxury travel blog. Inspired by Travel. Nature. People. Music. Sports. Architecture. Airplanes.
Erik de Vlieger @EWdeVlieger
91 69 9K Onafhankelijke twitteraar die mensen wil verrassen. Dit tot ergernis van de politiek correcte progressieven en establishment rechts.
Roos van Vugt @roosvanvugt
90 72 13K werkt @socialembassy - #merkwerker - leest nog steeds de krant - mama v 4 - RaadvAdvies bij Sciomino.nl - luisteraar - Spanjofiel - highheels liever barefoot
Marco Derksen @marcoderksen
89 73 22K Oprichter/partner Upstream, Marketingfacts, Arnhem Direct, SportNext, TravelNext, RvT VPRO, Bestuur Luxor Live, social business, onderwijs, fotografie en vader!
@AmericanAir Top Power Users!What’s a Power User?
A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion.
They are not famous ‘celebrities’ but have a high level of influence.
CPI
CPI is the community PeerIndex score. This is a person’s influence within the community only
MORE
People who are particularly influential among your audience but not celebrities can make excellent advocates on social media.
CPI PI Fllwrs Bio
Jason Rabinowitz @AirlineFlyer
92 71 9K #AvGeek researching and writing things about airlines, airplanes and travel. One of @routehappy's data guys.
Iain Mallory @MalloryOnTravel
90 79 49K Engaging with the World in 140 or less; #Traveller #Adventurer #Explorer #Writer #Photographer Wannabe #Stormchaser #Coffeeaddict #Prolifictweeter #Goodguy
Matt @LandLopers
90 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel. Social media strategist and general gadabout. 7 continents and 60+ countries
Jon Ostrower @jonostrower
89 76 43K Aerospace & Boeing beat reporter for The Wall Street Journal. Re-adopted Washingtonian. Unapologetic geek.
@British_Airways Top Power Users!What’s a Power User?
A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion.
They are not famous ‘celebrities’ but have a high level of influence.
CPI
CPI is the community PeerIndex score. This is a person’s influence within the community only
MORE
People who are particularly influential among your audience but not celebrities can make excellent advocates on social media.
CPI PI Fllwrs Bio
Jon Ostrower @jonostrower
86 74 29K Aerospace & Boeing beat reporter for The Wall Street Journal.
Matt @LandLopers
86 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel.
Anna Silva O’Reilly @mrsoaroundworld
86 74 13K Luxury travel writer & blogger, MBA & Social Media + Marketing Consultant.
Tomasz Schafernaker @Schafernaker
85 64 23K Meterologist and TV Presenter. Views and retweets are my own and not of the Met Office and BBC.
Chris Osburn @tikichris
92 55 6K London-based American freelance creative, photographer, writer and blogger.
@VirginAtlantic Top Power Users!What’s a Power User?
A power user is a very active tweeter who creates a lot of engagement and is sought out for their opinion.
They are not famous ‘celebrities’ but have a high level of influence.
CPI
CPI is the community PeerIndex score. This is a person’s influence within the community only
MORE
People who are particularly influential among your audience but not celebrities can make excellent advocates on social media.
CPI PI Fllwrs Bio
Jon Ostrower @jonostrower
88 74 29K Aerospace & Boeing beat reporter for The Wall Street Journal.
Matt @LandLopers
87 79 42K Travel blogger, writer and photographer specializing in luxury adventure travel.
Anna Silva O’Reilly @mrsoaroundworld
87 74 13K Luxury travel writer & blogger, MBA & Social Media + Marketing Consultant.
PlaneMad News @planemadblog
87 55 3K An #avgeek who provides the latest Commercial Aviation/Airlines News, Pictures and Videos.
Chris McGinnis @cjmcginnis
86 71 18K Travel correspondent & consultant on TV, in print and online. #TravelSkills chat host.
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