UAB survey analysis memo

Washington, D.C. surgeRED Alexandria, VA

Saturday, February 28, 2015 TO: Joe C. Sanders, Master Image FROM: Chris Godbey, Director, Client Strategy RE: Survey of General Election Voters in the Birmingham, AL media market SurgeRed conducted a survey by live telephone interviewers in the Birmingham Media Market from February 24-26, 2015. This survey consisted of 298 likely general election voters and included 26.2% reached on mobile phones. The sample was stratified by geographical areas, age and gender to represent a likely turnout universe. The overall margin of error for the survey is +/- 5.68%. KEY FINDINGS: Wattss favorability at 13.1% favorable to 42.1% unfavorable. 34.5% have no opinion of him. Watts is 48.3% unfavorable within Jefferson County Williamss favorability at 19.1% favorable to 7.5% unfavorable. 41.3% have no opinion of him and

32% have never heard of. This is due to most respondents are not in his HD, but for those that are, he is well thought of.

The University of Alabama systems board favorability is at 33.7% favorable to 29% unfavorable. 34% have no opinion of the entity.

UAB Graduates have a 37.7% unfavorable opinion of the UA systems Board of Trustees. UAB Footballs favorability is at 73.2% favorable to 9.2% unfavorable. 17.3% have no opinion of the

program. 64.9% agree that UAB's President acted improperly when ending the UAB football program while

18.1% disagree. 53% agree that UAB's President ended the UAB football program due to influence or pressure from

the UA System Board of Trustees while 15% disagree. 51.1% disagree that UAB receives fair and equal treatment from the University of Alabama System

Board of Trustees while 27.1% agree. 44.2% disagree that the appointment process to the University of Alabama System Board of

Trustees is open and transparent while 22% agree. 70.4% agree that eighteen years is too long to serve the University of Alabama System Board of

Trustees while 13.9% disagree. 78.7% agree that UAB should have its own separate board of trustees while 8.1% disagree. 87.1% agree that UAB should be allowed to have a football team while 4.6% disagree. 80.7% agree that the current controversy surrounding UAB is about more than football while 5.7%

disagree. 59.7% agree that UAB football would have higher attendance playing in a facility other than Legion

Field while 18.6% disagree. 83.6% support UAB reinstituting their football program while 7.8% oppose.

Washington, D.C. surgeRED Alexandria, VA

57.5% would support their local legislators more if they knew they supported UAB while 4.7% would support their local legislators less.

86.6% agree that the Board of Trustees should allow UAB to invest in Athletic facilities, such practice facilities and locker rooms while 5.2% disagree.

DEMOGRAPHIC INSIGHTS: 63.8% of respondents identify as conservative in ideology while 23.4% identify as moderate and

10.1% identify as liberal. 78.8% went either went to college somewhere besides UAB, Bama or Auburn or not at all while

10.6% are UAB graduates. 54.5% of respondents reside in Jefferson or Shelby County while an additional 17.6% reside in the

metro area and another 27.9% reside in the outlying counties of the Birmingham media market. 73% of respondents are white, 18.4% are black. 68.4% are likely Republican voters, 24.6% are likely Democrat voters. 26.4% of respondents make less than $50,000 a year, 31.8% make between $50,000 and $100,000

a year, and 15.1% make more than $100.000 a year.

BHM Media Market, Alabama - Issues Testing n=298 Likely General Election Voters +/- 5.68 MoE Fielded February 24-26, 2015

Question 1: How likely are you to vote in regularly scheduled elections for state and local candidates?

Total Total 298

Always

238 79.7

Usually

60 20.3

Question 2: Ray Watts

Total Total 298

Very Favorable

16 5.2

Somewhat Favorable

24 7.9

Somewhat Unfavorable

47 15.8

Very Unfavorable

78 26.3

No Opinion

103 34.5

Never Heard Of

31 10.2

BHM Media Market, Alabama - Issues Testing

Question 3: Jack Williams

Total Total 298

Very Favorable

19 6.3

Somewhat Favorable

38 12.9


10 3.4

Very Unfavorable

12 4.1

No Opinion

123 41.3

Never Heard Of

95 32.0

Question 4: Univ of AL System Board of Trustees

Total Total 298

Very Favorable

40 13.4

Somewhat Favorable

61 20.3


42 14.1

Very Unfavorable

44 14.9

No Opinion

101 34.0

Never Heard Of

10 3.2


Question 5: UAB Football

Total Total 298

Very Favorable

166 55.6

Somewhat Favorable

50 16.6


16 5.4

Very Unfavorable

11 3.8

No Opinion

52 17.3

Never Heard Of

3 1.2

Question 6: Would you agree or disagree that UAB's President acted improperly when ending the UAB football program?

Total Total 298

Definitely agree

163 54.5

Somewhat agree

31 10.4

Somewhat disagree

17 5.7

Definitely disagree

37 12.4

Makes no difference

15 4.9

Undecided

36 12.1


Question 7: Would you agree or disagree that UAB's President ended the UAB football program due to influence or pressure from the UA System Board of Trustees?

Total Total 298

Definitely agree

119 39.8

Somewhat agree

39 13.2

Somewhat disagree

15 5.0

Definitely disagree

30 10.0

Makes no difference

22 7.2

Undecided

74 24.8

Question 8: Would you agree or disagree that UAB receives fair and equal treatment from the University of Alabama System Board of Trustees?

Total Total 298

Definitely agree

39 13.2

Somewhat agree

42 13.9

Somewhat disagree

45 15.0

Definitely disagree

108 36.1

Makes no difference

20 6.6

Undecided

45 15.2


Question 9: Would you agree or disagree that the appointment process to the University of Alabama System Board of Trustees is open and transparent?

Total Total 298

Definitely agree

37 12.3

Somewhat agree

29 9.7

Somewhat disagree

45 15.0

Definitely disagree

87 29.2

Makes no difference

31 10.3

Undecided

70 23.5

Question 10: Would you agree or disagree that eighteen years is too long to serve the University of Alabama System Board of Trustees?

Total Total 298

Definitely agree

159 53.2

Somewhat agree

51 17.2

Somewhat disagree

19 6.4

Definitely disagree

22 7.5

Makes no difference

29 9.6

Undecided

18 6.2


Question 11: Would you agree or disagree that UAB should have its own separate board of trustees?

Total Total 298

Definitely agree

201 67.2

Somewhat agree

34 11.5

Somewhat disagree

10 3.4

Definitely disagree

14 4.7

Makes no difference

17 5.6

Undecided

22 7.5

Question 12: Would you agree or disagree that UAB should be allowed to have a football team?

Total Total 298

Definitely agree

232 77.8

Somewhat agree

28 9.3

Somewhat disagree

4 1.2

Definitely disagree

10 3.4

Makes no difference

17 5.8

Undecided

8 2.6


Question 13: Would you agree or disagree the current controversy surrounding UAB is about more than football?

Total Total 298

Definitely agree

180 60.3

Somewhat agree

61 20.4

Somewhat disagree

4 1.5

Definitely disagree

13 4.2

Makes no difference

12 4.1

Undecided

28 9.5

Question 14: Would you agree or disagree that UAB football would have higher attendance playing in a facility other than Legion Field?

Total Total 298

Definitely agree

126 42.4

Somewhat agree

52 17.3

Somewhat disagree

23 7.8

Definitely disagree

32 10.8

Makes no difference

31 10.2

Undecided

34 11.6


Question 15: Do you support or oppose UAB reinstituting their football program?

Total Total 298

Definitely support

213 71.4

Somewhat support

36 12.2

Somewhat oppose

6 2.0

Definitely oppose

17 5.8

Makes no difference

16 5.4

Undecided

9 3.1

Question 16: How would your level of support change for local legislators if you knew they supported UAB?

Total Total 298

Much more

93 31.3

Somewhat more

78 26.2

Somewhat less

8 2.5

Much less

7 2.3

Makes no difference

112 37.6


Question 17: Do you agree or disagree that the Board of Trustees should allow UAB to invest in Athletic facilities, such practice facilities and locker rooms?

Total Total 298

Definitely agree

196 65.7

Somewhat agree

62 20.9

Somewhat disagree

5 1.6

Definitely disagree

11 3.6

Makes no difference

12 3.9

Undecided

13 4.3

Question 18: Ideology

Total Total 298

Very conservative

100 33.6

Somewhat conservative

90 30.2

Moderate

70 23.4

Somewhat liberal

21 7.0

Very liberal

9 3.1

Refused

9 2.9


Question 19: Graduate

Total Total 298

UA

17 5.8

Auburn

14 4.8

UAB

32 10.6

Other

102 34.1

No

133 44.7

Question 20: Age

Total Total 298

18-34

19 6.4

35-49

62 20.7

50-64

106 35.4

65+

112 37.4

Question 21: Gender

Total Total 298

M

130 43.6

F

168 56.4


Question 22: Region

Total Total 298

Jefferson

123 41.4

Shelby

39 13.1

Other Core

53 17.6

Outside Core

83 27.9

Question 23: Race

Total Total 298

White

218 73.0

Black

55 18.4

Other/Unknown

26 8.7

Question 24: Party

Total Total 298

Likely Democrat

73 24.6

Likely Independent

21 6.9

Likely Republican

204 68.4


Question 25: Propensity to vote

Total Total 298

Low

28 9.6

Average

111 37.1

High

159 53.4

Question 26: Est Income

Total Total 298

Less than $25K

39 12.9

$25K to $50K

40 13.5

$50K to $100K

95 31.8

$100K to $200K

34 11.4

More than $200K

11 3.7

Unknown

80 26.7


Question 27: Education

Total Total 298

Some college to masters

115 38.7

Less than to HS graduate

82 27.5

Unknown

101 33.8

Question 28: Phone

Total Total 298

Cell

78 26.2

Landline

220 73.8

UAB survey analysis memo

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