TV 2.0 Infrastructure Iolo Jones, CEO, TV Everywhere.
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Transcript of TV 2.0 Infrastructure Iolo Jones, CEO, TV Everywhere.
TV 2.0 Infrastructure
Iolo Jones, CEO, TV Everywhere
1. Background
Definitions - Broadcast TV v IPTV v Internet TV v Mobile TV
• Broadcast TV is the delivery of video content over traditional analogue or digital services; generally these services are linear and the same signal is received by all viewers at the same time. However, more recently video on demand and near video on demand service shave been added.
• IPTV is the delivery of video and television services over a closed network, often demanding a dedicated receiver, or set top box, at the viewer location
• Internet TV is the delivery of television over the internet, generally as services that can be browsed on the open web using a browser
• Mobile TV is the viewing of video on a portable device over traditional broadcast networks, over IP or over 3G or 4G data services
• The above definitions are often confused and interchanged.
The Business Models – high overhead v low overhead
Distribution overhead
Cost of delivery
Internet TV
Distribution overhead
Cost of delivery
Broadcast TV
Broadcasting Internet TV
Network Fixed Adaptable
Carriage Costs Free
Signal Multicast Unicast
Distribution Expensive $1m + Cheap < $100k
Channels Hundreds Millions
Regulation Tight Lax
Ad Models Fixed Adaptable
Inventory High Low
The Technologies – broadcast v streaming
Metrics & measurement – audience accountability
Broadcast Internet TV
Sample measurement Full measurement
TVRs CPMs
Low relative cost High relative cost
General audience Targeted audience
2. Technologies
Internet TV Automation – VMS
Encoding
o Content encoding
o Uploado Metadatao Storage
Management
o User management
o Content management
o Statistics
Advertising
o Bannero MPUo Pre-rollo In-stream
Delivery
o CDNo Storageo Scalability
Playout
o Player managemento RSS distributiono Community featureso Multiplatform
distribution
The Technical Challenges – bandwidth provisions
Download Unicast Simulcast Multicast
Cloud P2P CDN
Encode, archive, metadata, library
• Content needs to be digitised with:– Codecs, eg On2, VC1– Player Format, eg , MOV, FLV, WMV– Data rates– Resolution– Keyframe settings – etc..
• Store masters in future proofed formats – e.g. MPEG4• Metadata is essential – using industry standards such as MRSS• Ongoing resources need to be made available for these tasks
The Players
Distributors
VMSes
CDNs
Self Publish
Automation – VMS Functions
The User Experience
• Players, UI, interfaces– Playlists– Schedules– Search– Live– Download
• Discovery– Support for MRSS– Using YouTube, etc.. For promotion
3. The Business Models
Internet TV Business Model
Revenues Costs
Sponsorship Content
Advertising/Advertorials Audience Attraction
Subscription Technical Platform
Pay-per-view Sales Commission
Ecommerce Delivery (Bandwidth)
Competitions
Gambling
Why TV Models Work Better Than Web Models
content ad content ad content ad content ad
videobanner
MPU
$3 CPM =$0.003 per slot per viewer30 mins video = $0.006
$30 CPM =$0.03 per slot per viewer
30 mins video = $0.30
The Business Models The Revenue Funnel
4. The Future
The TV Sets of the Future – in the pocket, on the wall
remote control
portabledisplay
streamingserver
VODstorage payment
conditionalaccess
projector
Trends
• TV 2.1
• Narrowcasting– The Long Tail– Global Audiences– Secondary markets for primary rights, primary markets for secondary rights
• User Generated Content– Pro, semi-pro and amateur content is now valid– Introduces new commissioning models– Self-publish– Multi-platform distribution
Iolo Jones, CEO, TV Everywhere
blog: iptvtimes.net