TV EVERYWHERE (TVE)TV EVERYWHERE (TVE) TV Everywhere shows growth despite a lack of understanding of...
Transcript of TV EVERYWHERE (TVE)TV EVERYWHERE (TVE) TV Everywhere shows growth despite a lack of understanding of...
TV EVERYWHERE (TVE)TV Everywhere shows growth despite a lack of understanding of many aspects. A common theme is a need for better consumer education to drive increased viewing and appreciation for all that TVE offers.
Source: GfK's How People Use® Media: TV Everywhere 2015 report.All trend data shown is for persons ages 13-64 in pay TV homes.
TV Everywhere is gaining on mobile and TV.
TV Everywhere is still easy to use.
Authentication continues to potentially deter use.
TV Everywhere awareness has seen little change.
Overall usage of TVE-type platforms has increased since 2012 in pay TV homes.
4 of 5 TVE users say that finding programs they want to view is easy.
60% of TVE users say that logging in with a password would deter them from using TVE.
Despite three years of marketing since 2012, including introducing the TVE logo, there has been no appreciable increase in TVE awareness.
TVE Usage% of those who have used a TVE service Pay TV households, ages 13-64
TVE usage % of those who have used a TVE service
Ease of looking up TVE password% of those who don’t know password information
4%
TVE logo is recognized by only
of our sample.
70% 60% 59%
Not deterred
Deterred a little
Deterred a lot
Deterred Di�cult
Among those not yet asked to authenticate, over half say that finding their pay TV password would be di�cult.
Aware
Not aware
22%
78%
25%
75%
43%
2012 2015
53%
73%79%
20152012
Ease of finding content
Ease of
login
74%
20152012
80%
+ 6
2015 20152012
Somewhat easy
Very easy
Somewhat di�cult
Very di�cult
31%
10%
25%
34%
29%
45%
25%
38%
41%
19%
20152012
Awareness of TVE term/logoAll persons 13-64 in pay TV households
Since 2012
10 pts
Since 2012
6 pts Since 2012
6 pts
Since 2012
10pts
Since 2012
3pts