Back to School COOL Quiz, powered by Tutor DoctorRecap: August 2010

AUGUST 2010

The “Back to School COOL Quiz was played at the following events in August!Where the game couldn’t be played (not age appropriate),Tutor Doctor materials were distributed

Regal Cinemas Free Family Film Series – August 3,4,5,10,11,12,17,18,19,24,25,and 26. (materials only)

July 31st – Grand Opening of Short Pump Kroger – Glen Allen, VA

August 1st and 15th – Richmond Flying Squirrels Home Game – Richmond, VA

August 8th – Carytown Watermelon Festival – Richmond, VA

August 10th – Jonas Concert Ticket Giveaway at American Family Fitness Midlothian, VA

August 11th - Mommy and Me at Willow Lawn - Richmond, VA (materials only)

August 20th – J.B Fisher Elementary School Event – Richmond, VA (materials only – event was scripted by client)

August 21st – Back to School Event at Short Pump Town Center –Richmond, VA

August 31st – Chesterfield County Fair – Richmond, VA

•56 (:30) Branding focused “Tutor Doctor” Commercials, August 1-August 31, 2010

•84 (:60) Advertorials, August 1-August 31, 2010

Bonused: 103 Spots

TOTAL FOR CAMPAIGN: 243 Spots

•Tutor Doctor Tile Ad on RadioDisney.com live August 1-August 31, 2010.

Grand Opening of Short Pump KrogerGlen Allen, VAJuly 31, 2010

Carytown Watermelon FestivalRichmond, VAAugust 8, 2010

Carytown Watermelon Festival continued….

American Family FitnessJonas Brother Concert Ticket Event

Midlothian, VAAugust 10, 2010

Flying Squirrels GamesRichmond, VA

August 1 & August 15, 2010

Mommy and Me at Willow LawnRichmond, VA

August 11, 2010

Back to School at Short Pump Town CenterAugust 21, 2010Glen Allen, VA

Chesterfield County FairAugust 31, 2010Chesterfield, VA