Topic Modeling: Pave the Way for Your B2B Content Roadmap
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TOPIC MODELING PAVE THE WAY FOR YOUR B2B CONTENT ROADMAP
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Transcript of Topic Modeling: Pave the Way for Your B2B Content Roadmap
TOPICMODELING
PAVE THE WAY FOR YOURB2B CONTENT ROADMAP
“Let’s create uninspired, irrelevant or self-serving content”– said no marketer ever.
And yet, that’s exactly what we deliver at times.
CONSIDER THIS…
Your customers are on a journey towardsBUSINESS TRANSFORMATION
AND INNOVATION.
2016 will be another innovative year:
HEALTHCARE
Consumers now shop at multiple specialty stores, online & via mobile devices. This
fragmentation and on-demand mentality affects every aspect of the supply chain.
RETAIL
Smart Farming and the Internet of Things are thought to address the projected increase in consumer demand.
And, manage the looming challenges related to water, land and cost management...
AGRICULTURE
FAMILIAR WITH THESE?Manufacturing 2.0
Smart FactoryIoT
Digital Transformation3D Printing
Next Shoring Global Supply ChainMass Customization
MANUFACTURING
Etc.
Your content should be a bridge for your customers as they navigate the waters of
CHANGE.
HOW?
Topic Modeling is the systematic process for content marketers to stay abreast of trends, challenges and pain points of your customers—within your
industry—so that you create RELEVANT CONTENT that adds value.
Topic Modeling takes an ‘outside in’ approach and goes beyond your four walls.
When you understand what topics are getting traction in the media, on social
channels, from competitors & at key events aimed at your audience…
You’ll be able to deliver valuable content that provides direction for your audience in
this time of innovation and transformation.
BLOGS• Topic Modeling Tips to Keep Your Content Relevant• Persona-Based Marketing: Measure Twice and Cut Once• The Three C’s of Digital Transformation• On Being Authentic• The Conundrum of the Tech Marketer• Where Does Your Content Journey Lead?
THOUGHT LEADERSHIP• Is Your Customer at the Heart of Your Organization’s Culture? (presentation)• Cisco Journey Case Study (presentation)• Alchemy of Content (eBook)• Content Supply Chain (eBook)
RELATED READING
ComBlu provides content marketing strategy, change management guidance, and governance to brands such as Cisco, Capital One, VMware, TransUnion, BMO
Harris Bank and others.
ABOUT COMBLU
Twitter.com/ComBlu
Contact us via phone or on the Web:
ComBlu.com
ComBlu Lumenatti Blog
312-423-4916
Kevin [email protected]
© C O P Y R I G H T 2 0 1 6 , C O M B L U 2 0 1 6
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