B2B Writing Success Member Update€¦ · 03/04/2017 · Choosing a focus: 1. Direct-response 2....
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B2B Writing Success Member Update April 2017 The B2B Success Path Roadmap
Transcript of B2B Writing Success Member Update€¦ · 03/04/2017 · Choosing a focus: 1. Direct-response 2....
B2B Writing Success Member Update
April 2017 The B2B Success Path Roadmap
April 2017 Member Update
The B2B Success Path Roadmap
What’s Next…
What’s New on the Site
Q & A
B2B Success Path Roadmap
B2B Success Path Roadmap
B2B Success Path Roadmap
Level 1 — Just starting out
◦ New to B2B or freelance copywriting
◦ Fewer than 5 client projects
◦ Want guidance on getting started
B2B Success Path Roadmap
Level 2 — Part-time writer
◦ Completed the Secrets of Writing High-Performance B2B Copy program
◦ 5 or more client projects
◦ Want guidance on growing your business
B2B Success Path Roadmap
Level 3 — Full-time writer
◦ Completed one or more focus programs
◦ Have a steady client flow
◦ Want guidance on achieving your income goal
B2B Success Path Roadmap
Choosing a focus:
1. Direct-response
2. Content marketing
Can do both!
B2B Success Path Roadmap
Advanced Training Focus
Programs Foundation in B2B Writing Concepts
B2B Success Path Roadmap
Articles, Tools, Expert Interviews on B2B Writing Success
Relevant AWAI programs and resources
B2B Success Path Roadmap
Ultimate Goal of $100,000 or more: ◦ Project expert ◦ More types of B2B projects ◦ Advanced clients ◦ Project Management ◦ Consulting ◦ Agency ◦ Write for yourself
What’s Next
Future posts will be designated: ◦ Business Building ◦ B2B Copy ◦ B2B Content
And with Level 1, Level 2, or Level 3
What’s Next
Each week will have a focus:
Week 1 — Business Building
Week 2 — B2B Copy
Week 3 — B2B Content
Week 4 — Expert topic, Q&A, more!
What’s Next
Special B2B Writing Success only deals
Monday – Friday
Follow the theme of the week
What’s Next
Website Design Update
Tag Line Contest — watch for the announcement on the Facebook group and on the home page.
March Content
7 Key Techniques B2B Writers Can Learn from B2C (Candice Lazar)
How to Write Copy that Connects with Prospects (Mandy Marksteiner)
How to Get Started as a Copywriter with a Day Job (Mandy Marksteiner)
March Content
The Most Important Freelance Goal (Steve Slaunwhite)
Six Tips for Crafting a Powerful Personal Story (Mandy Marksteiner)
3 Tips for Writing Winning Content (Charlotte Hicks Crockett)
March Content
Business Essentials: Human Resources
Business Essentials: Information Technology
Business Essentials: Business Law
Business Essentials: Current Trends
March Reality Blogs
Build Trust Through Your About Page
Copywriting Opportunities on the Web
Should You Have a Blog on Your Site?
A Freelance Copywriter on Turning 60
Should You Fire Copywriting Clients?
March Podcasts
What is Conversational Copywriting?
Permission to Portfolio
Cold Calling with Diana Schneidman
The Fastest Way to Boost Your Income
Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
And on Pinterest
B2B Forum on Groupsite
Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!
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