B2B Writing Success Member Update€¦ · 02/02/2014 · LOVE YOUR BUSINESS! B2B Writing Success...
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FEBRUARY 2014 LOVE YOUR CLIENTS, LOVE YOUR BUSINESS! B2B Writing Success Member Update
Transcript of B2B Writing Success Member Update€¦ · 02/02/2014 · LOVE YOUR BUSINESS! B2B Writing Success...
FEBRUARY 2014 LOVE YOUR CLIENTS,
LOVE YOUR BUSINESS!
B2B Writing Success Member Update
February 2014 Member Update
Client Attraction and Nurturing
Building Your Freelance Business
What’s New
Coming in February
Q & A
Client Attraction
In the studio for the Magnetic Marketing LiveCast with Dan Kennedy
Marketing is the business, everything else is a
deliverable Marketing allows you to do what you do Marketing trumps excellence
Client Attraction
There are more choices than people to take them
You MUST differentiate to get hired by the best clients
Clients want someone to help THEM not anyone
Who are you best matched to help?
Positioning yourself as an expert
Client Attraction
Clearly define your best prospects (niche)
You can be most helpful to people that fit your profile
Don’t try to do business with people you can’t help
Define your target market FIRST
Changes the message from “Here’s what I do” to “What do you need?”
Client Attraction
Craft a compelling message with your USP
The best USP’s are driven by who the perfect client is
Differentiate yourself in your USP
Don’t focus on your “how”, instead focus on your client’s “want”
Capture leads and continue to communicate with them
Client Attraction
Resources under the Build Your Business Menu: “Getting B2B Clients” and “Marketing Yourself”
USP and Differentiation: Michael Katz “Ditch Your Elevator Statement”
Just published today is Steve Slaunwhite’s article “The Top 5 Ways to Generate Leads”
Client Attraction
Attract clients by doing what you do best!
Newsletter
Content Marketing
Direct Response Copy
Social Media – especially LinkedIn
Networking
Client Nurture
Add unexpected value
Bring ideas
Show up like no one else
100% yourself trumps 100% perfect (Sally Hogshead)
Make yourself worth more than you are paid
“85% of your financial success is due to your personality and ability to communicate and lead.” Dale Carnegie
Your Freelance Business
Solopreneurs need systems! Your marketing should be a system Utilize software and online tools to streamline
your processes You can automate: Your schedule Proposal signing Email management Task/Project management
Your Freelance Business
Checklists Daily “must do” lists Outsource things that are outside of your
highest value Bookkeeping and/or tax filings Graphic Design Social media or website technical set up
What’s New
Mandy Marksteiner 6 Ways to Build an Email List From Scratch
Michael Katz Newsletter Secrets: Mom Likes Me
Better
Travis Lee’s Webinar 3D B2B Direct Mail Packages that Work
Coming Up
Web Intensive Next Week
February 17th – Lori Haller’s rescheduled webinar on working with graphic designers
February 20th – Steve Slaunwhite gives a webinar on setting and getting professional fees
February 25th – Webinar on Cultural Intelligence
Coming Up
The launch of the B2B Jobs Board will be on Valentines Day – February 14th!
Videos from the B2B Online Summit will be posted this month
Templates are being developed now and will debut soon
Content that’s been requested is also coming
A Peek Ahead
March – Content Marketing April – Writing Copy that Gets Results May – Copywriting and Business Tools and Apps
to help you be more efficient
Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
B2B Forum on Groupsite
B2B Intensive – register!
Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!
Q & A
Member Question: I live outside of the US – is it possible to start a B2B copywriting business with US clients?
YES!!!
