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B2B Writing Success Member Update€¦ · 02/03/2014 · CONTENT MARKETING TRENDS . B2B Writing...
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MARCH 2014 CONTENT MARKETING TRENDS B2B Writing Success Member Update
Transcript of B2B Writing Success Member Update€¦ · 02/03/2014 · CONTENT MARKETING TRENDS . B2B Writing...
MARCH 2014 CONTENT MARKETING TRENDS
B2B Writing Success Member Update
March 2014 Member Update
Highlights from the Web Copywriting Intensive
Brian Clark – The New Content Marketing
What’s New on the site
Coming in March
Q & A
Web Intensive – Nick Usborne
You must believe in yourself Project the best possible version of you
Be the strong boss of your own business
Web Intensive – Nick Usborne
Sir Ken Robinson – The Element
Ability + Love of your Work = Creativity and Meaning
Meaningful work leads to success
Success leads to happiness
Web Intensive – Nick Usborne
Companies with active blogs receive 97% more leads
Interesting content is one of the top 3 reasons people follow brands on social media
Blogs give websites 434% more indexed pages
Web Intensive – Nick Usborne
Articles with pictures get 94% more views
60% of customers feel more positive about a company after reading custom content on its site
Online marketing and writing comprises the integration of content and stories
Web Intensive - Joshua Boswell
All good marketing is a one-on-one conversation with another human being.
H2H Marketing vs. B2C/B2B
WHAT instead of WHO
Bleeding neck offer
The itch they can’t scratch
Web Intensive - Joshua Boswell
Retainers: What is the ideal result or outcome of this retainer? Define up front.
Make sure the client knows your value
When talking with clients, remember the person asking the questions is in control of the conversation. Why do you ask?
Web Intensive – Ryan Deiss
Customer Value Optimization Model
1. Lead Magnet 2. Trip Wire 3. Core Offer 4. Profit Maximizer 5. Return Path
Web Intensive – Ryan Deiss
Lead Magnet – item offered for opt-in
Ultra-specific solution to ultra-specific market
Promise ONE big thing
Speaks to a desired known result
Moves prospect down the “continuum of belief”
Has a high actual value, an “a-ha” moment
Web Intensive – Ryan Deiss
Trip Wire – Irresistible, super-low ticket offer that converts prospects to buyers
Core Offer – Main thing they come to buy
Profit Maximizer – Upsells and add-ons
Return Path – Don’t forget the follow-up!
Web Intensive – Brian Clark
Rainmaker Concept
Media vs Marketing Marvel Comics Love it or List It Gary Vaynerchuk
Media content influences perception & behavior in ways that marketing can’t Red Stripe beer
Web Intensive – Brian Clark
Creating media content creates authority The most persuasive elements in a media first
approach are invisible Blurred lines between entertainment, education,
and persuasion Traditional media is paid distribution Social Media is one gigantic machine of social
proof
Web Intensive – Brian Clark
Google+ is a topical network vs. a social network
Twitter is shifting to topical
LinkedIn is transforming to a media company
The new search engine optimization is: Topical Personal from YOU Expert information
Web Intensive – Brian Clark
Rainmaker Content Creation Model Create content for core information Add Video Articles Slideshare Not duplicate information but conceptually the same
More (free) information at newrainmaker.com
Web Intensive
Jay White – Email Marketing
Heather Robson – Email Newsletters
Pam Foster – Working with Web Clients
Much more from Nick Usborne, Joshua Boswell, and Pam Foster
Call Member Services at 866-879-2924 to order the home study
What’s New
A much-requested and very valuable webinar by Steve Slaunwhite on Pricing Your B2B Copywriting Services
A complete marketing plan for in-person networking by Mac Bull
Steve Slaunwhite’s top 5 ways to generate leads
The Job Board is LIVE!
Coming Up
March 19th – Brian Edmondson on email list building
March 21st – Steve Slaunwhite talks about lead gen as a B2B specialty
June 1-4 B2B Intensive in Phoenix AZ
Coming Up
Templates are being finalized and will be added in March
Videos from the B2B Online Summit will be posted this month
Articles on infographics, international copywriting, and more!
A Peek Ahead
April – Writing Copy that Gets Results May – Copywriting and Business Tools and Apps
to help you be more efficient
June – Getting Clients
Your B2B Community
Like the B2B Writing Success Facebook page
Join the B2B Copywriters Facebook group
Follow B2B Writing Success on Twitter
B2B Forum on Groupsite
B2B Intensive – plan to come!
Be Engaged
Submit your requests for content or live events
Submit your success stories
Write for us!
