Top Five Security Tips for Brands

Top Five Tips to Protect Your BrandKeeping Your Company Safe Online

1Tuesday, December 21, 2010

Tip #1: Authenticate e-mails.Provide the ISP with information that helps it determine whether an e-mail is legitimate or should be blocked.


Tip #2: Implement security certificates.An emerging standard, the Extended Validation SSL certificate, lets online shoppers know they are on a website that belongs to a legal business.


Tip #3: Set up a mechanism to monitor domain registrations.New domain names are registered everyday. Some of them can infringe on well-established brand names. Setting up a process to help monitor new domain registrations is no different than hiring firms to monitor infringing trademarks.


Tip #4: Set up a process to encrypt and protect customer data.Employees lose laptops and storage devices all the time. Have a plan for protecting this valuable data from loss.


Tip #5: Practice self-regulation.Consumers are overwhelmed by the volume of e-mails and spam they get on a daily basis. Marketers may want to exercise some restraint in the frequency of their e-mail delivery. Consumers may thank them for it.


Thank You and Stay Safe!


Top Five Security Tips for Brands

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