10 export tips for sme food & drink brands

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10 export tips for sme food & drink brands

Transcript of 10 export tips for sme food & drink brands

Page 1: 10 export tips for sme food & drink brands

10 export tips for sme food & drink brands

Page 2: 10 export tips for sme food & drink brands

1.Have a realistic &

achievable business plan

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Know what your brandstands for - positioning

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Know your competitionand your USP’s

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Make NPD innovativenot “me too”

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Invest in design -from packaging to digital

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Consider export marketspecifics in your packaging

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Focus on the consumer -social media, sampling

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Work with good people -you’re only as good as

your team 

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Network -people buy from people 

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Use “Trophy" stores toestablish brand positioning -

find opinion makers 

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