8/2/2019 Timelines for Facebook Pages

1/24

By Tom Litchfield | TechieDIY.com

http://techiediy.com/http://techiediy.com/

8/2/2019 Timelines for Facebook Pages

2/24

FACEBOOK IN 2012

850 million monthly active users483 million daily active users

425 million monthly active users whove usedFacebook mobile products

Available in more than 70 languages

Accounts for more than 95% of social networking timeon the web

8/2/2019 Timelines for Facebook Pages

3/24

Introduced to Pages on Feb. 29th

Grace period until March 31st

All pages switch to the new Timeline layout onMarch 31st.

Many new changes such as no default landing page,bigger custom page width, large cover image plus manymore

THE NEW TIMELINES LAYOUT

8/2/2019 Timelines for Facebook Pages

4/24

What'sNewwithTimelines?

Friend Feed

Pin Posts

Milestones

Starred Stories

Private Message

Admin Panel

Activity Log

Cover Image

Profile Picture

About Section

App Display

Highlight Feed

Timeline Navigation

Activity Feed

8/2/2019 Timelines for Facebook Pages

5/24

1. Cover Image

2. Profile Picture

3. Timeline4. About Section

5. Apps

6. Highlights

7. Composer

8. Pinned Post

9. Friend Activity

8/2/2019 Timelines for Facebook Pages

6/24

COVER IMAGE

8/2/2019 Timelines for Facebook Pages

7/24

851 x 315 pixels (min. 399 pixels wide)

Make it stand out; represent your brand well

NO Price or purchase info

NO Contact info such as website, ph. no., addressNO Like or Share references

NO Calls to Action i.e Click Like, Sign up Now

COVER IMAGE RESTRICTIONS

8/2/2019 Timelines for Facebook Pages

8/24

GREAT COVER IMAGE EXAMPLES

8/2/2019 Timelines for Facebook Pages

9/24

180 x 180 pixels gets resized to 32 x 32 pixels

Follows you around Facebook and the Web

Should be your logo, brand, product or spokesperson

If your brand is you, use a headshotCan be creatively combined with your Cover Image

PROFILE PICTURE

8/2/2019 Timelines for Facebook Pages

10/24

COMBINING PROFILE PICTURE & COVERIMAGE

8/2/2019 Timelines for Facebook Pages

11/24

155 characters long

Good to include URL (start with http:// to make itclickable)

If URL is too long, use shortening service (bit.ly)

Should describe your company and what you doEntire box is automaticallylinked to your Info page

ABOUT SECTION

8/2/2019 Timelines for Facebook Pages

12/24

Only 4displayedusers must click the drop down / more arrow

1st

one photos, cant be changed; others can makegood use of this prime real estate

Thumbnail is customizable 111 x 74 pixels

Choose thumbnails that encourage the user to click

APP DISPLAY

8/2/2019 Timelines for Facebook Pages

13/24

Allows users ability to choose howthey interact with your page

Highlights what FB deems mostimportant

Posts by Page only admins posts shownPosts by Others everyone except admins posts.

Allows users to see what others are saying about yourbrand

HIGHLIGHT FEED

8/2/2019 Timelines for Facebook Pages

14/24

Allows users to easily navigate your page by date

Since users can now dig deeper into your pageshistory, make sure you prune your page

Go through each date in your pages past and

ask,Does this represent my company the way Iwant it to?

TIMELINE NAVIGATION

8/2/2019 Timelines for Facebook Pages

15/24

Statistics box appears at the end ofeach month

Shows what / who the page hasliked, how many likes the page has

and how many people are talkingabout this i.e. engaging with your page

TIMELINE NAVIGATION CONTD

8/2/2019 Timelines for Facebook Pages

16/24

ACTIVITY FEED

Activity Feed is the new Wall

Facebooks Edgerank algorithm decides which storiesare to be displayed and which are to be hidden.

Admins can change / edit any post with the little

pencil icon at the top right of all posts.Admins can also disable posting for specific fans incase someone starts spamming your page

8/2/2019 Timelines for Facebook Pages

17/24

Pinning posts keeps it at the top of your activity feedfor 7 days

Use it for important updates,contests, announcements etc

Add links and additional info inthe description

Pin posts by clicking pencil iconat the top right of the post

PIN POSTS

8/2/2019 Timelines for Facebook Pages

18/24

Focuses on highlighting the users friends interactionwith the page.

Shows interaction from your fans friends

Increases social proof

Feature can be turned offin admin panel

FRIEND FEED

8/2/2019 Timelines for Facebook Pages

19/24

Used to highlight important dates & events

Admins set the date of milestones which enter thetimeline at that date

Milestones hold more weight in FBs algorithm so they

will appear in more fans newsfeedsUse for new store opening,new product launch, whenyou company was founded etc

MILESTONES

8/2/2019 Timelines for Facebook Pages

20/24

Similar to Milestones but not as big of an event

Any post can be starred so that it stands out

Stretch to fill up entire page (both sides)

Dates can be changed so they

appear where you wantthem to in your pagestimeline

STARRED STORIES

8/2/2019 Timelines for Facebook Pages

21/24

Fans and non-fans can send messages to pages

This feature can be turned on or off

Pages can only respond not initiate a conversation

Pages can only send 2 messages back for every 1

receivedNot to be used to sell use it to build trust andrelationships with your fans

PRIVATE MESSAGE

8/2/2019 Timelines for Facebook Pages

22/24

Appears at the top of your page

Can be hidden from view

Allows for quick access tostats such as notifications,

likes, messages and InsightsAlso where you edit yourpage info and settings

ADMIN PANEL

8/2/2019 Timelines for Facebook Pages

23/24

Allows admins to see page activity broken down bycategory

Provides admins with easy access to all parts of theirpage

ACTIVITY LOG

8/2/2019 Timelines for Facebook Pages

24/24

Timelines become mandatory as of March 31st 2012.

Default landing pages / welcome tabs do NOT existinside the new timelines layout

All apps will function as normal

Custom page sizes have increased to 810 pixels wideEmbrace the changes or become obsolete!

WRAP UP

For how-to videos and other downloadable materials on Facebook Timeline,please visit TechieDIY.com Facebook Timeline Quick-start Guide and Videos

http://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guide