Welcome to the LINC Up!p

Facebook Fan PagesFacebook Fan Pages• Why do you need one?• What can it do for your business?• How much does it cost?• How do you get a custom URL?• How do I get fans? How do I get fans? • What do I post?

l• Examples• Recent changes

Why do you need one?Why do you need one?• It’s is a great marketing tool that is user friendly

for you and your audience• A way to connect with your existing clients as well

fi di as finding new ones• People on Facebook

M th 500 illi ti – More than 500 million active users– 50% of active users log on to Facebook daily– Average user has 130 friendsAverage user has 130 friends– People spend over 700 billion minutes per month on

Facebook

What can it do for your business?y• Exposure-

– There are over 900 million objects that people interact j p pwith (pages, groups, events and community pages)

– Average user is connected to 80 community pages, d t groups and events

– More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared , g p , , p , )each month

• You can add applications, events, a blog, a shopping cart, link to Twitter and more

They tell two friends

How much does it cost?How much does it cost?

• It’s FREE!!• It’s FREE!!• Yes really it’s free! • Yes, really, it s free!

How do I get a custom URL?How do I get a custom URL?

• You need 25 fans or more to get a custom URLYou need 25 fans or more to get a custom URL• Any page administrator can choose the custom

user name after 25 fans by clicking this linkuser name after 25 fans by clicking this link– http://www.facebook.com/username

• A great way to share your Facebook presence in a concise way

How do I get fans?How do I get fans?• Add a link on your signature line• Post a message on your personal Facebook wall including a g y p g

link to your business page• Share your page with groups you are part of and offer link

exchanges with other membersexchanges with other members• Send emails to your data base letting them know you have

a Facebook page• Add a link to every page on your website• Promote to your Twitter followers• Have a contest or giveaway (be sure to follow the Facebook contest rules)Have a contest or giveaway (be sure to follow the Facebook contest rules)

• Have GREAT content and be active!

Contest ExampleContest Example

What do I post?What do I post?

“The fan pages that are doing it right are the ones p g g gthat are actively engaging with their fans. These pages have creative content, two-way communication active discussion boards videos communication, active discussion boards, videos and images, and a fun and casual tone to match the medium…… know your audience, provide

lit l t t di i d quality, regular content, encourage discussion and engagement, and you must not take yourself too seriously.y

Mashable- June 16, 2009 by Callan Green

ExamplesExamples

• dotdot interactivedotdot interactive• Authentic Beauty

O f h h• Oana Hogrefe Photography• Joyful Heart Designs• Megha Success• Mari SmithMari Smith

New Layout to Facebook Fan PagesNew Layout to Facebook Fan Pages

So What’s New?So What s New?• Photos at the top: The most recent photos that you post to the Wall of a Page you

admin, or photos you tag your Page in, will appear here. This area will not include any photos posted by people who like your Pageany photos posted by people who like your Page.

• Use Facebook as your Page: You will be able to receive notifications for your Page, view a News Feed for your Page, and like and post on other Pages as your PagePage.

• Wall filters: Pages now have two publicly visible Wall filters-"Posts by Page" and "Everyone." When viewing a Page Wall with the "Everyone" filter, the most engaging posts will appear at the top (i e posts will not appear in chronological engaging posts will appear at the top (i.e., posts will not appear in chronological order). Page admins will be able to view additional filters-"Most Recent" and "Hidden Posts.“

• Email notifications: You can opt to receive notifications when people post or comment on your Page.

So What’s New?So What s New?• Featured Pages and admins: You can feature other Pages

your Page likes or admins of your Page in the new "Likes" your Page likes, or admins of your Page, in the new Likes and "Page Owners" sections on the left side of your Page.

• Mutual connections: When people visit your Page, they will be able to view friends who also like your Page as well as be able to view friends who also like your Page, as well as other Pages that both they and your Page like.

• Navigation: The content that you formerly accessed by clicking the tabs at the top of your Page can now be found in clicking the tabs at the top of your Page can now be found in the column underneath your Page profile picture. The text in the box that used to appear in the box underneath your Page profile picture will now appear in the Info tab.Page profile picture will now appear in the Info tab.

• Profile picture size: The profile picture size for Pages has been adjusted from 200x600 to 180x540.

Tour of New Fan Page Layout g y

Questions?Questions?or

Tips to Share?

ResourcesResources• Ladies Who Launch

– http://www.ladieswholaunch.com/classes/1839/Mastering-Your-Business Presence On Facebook Using Fans Pages Amp GroupsBusiness-Presence-On-Facebook-Using-Fans-Pages-Amp-Groups

• Social Fresh– http://socialfresh.com/12-new-facebook-content-p // /

tactics/• Vocus

http //www vocus com/wp/– http://www.vocus.com/wp/• Hub Spot

– http://www.hubspot.com/http://www.hubspot.com/• Wildfire

– http://blog.wildfireapp.com/