Download - Timelines for Facebook Pages

Transcript
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    By Tom Litchfield | TechieDIY.com

    http://techiediy.com/http://techiediy.com/
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    FACEBOOK IN 2012

    850 million monthly active users483 million daily active users

    425 million monthly active users whove usedFacebook mobile products

    Available in more than 70 languages

    Accounts for more than 95% of social networking timeon the web

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    Introduced to Pages on Feb. 29th

    Grace period until March 31st

    All pages switch to the new Timeline layout onMarch 31st.

    Many new changes such as no default landing page,bigger custom page width, large cover image plus manymore

    THE NEW TIMELINES LAYOUT

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    What'sNewwithTimelines?

    Friend Feed

    Pin Posts

    Milestones

    Starred Stories

    Private Message

    Admin Panel

    Activity Log

    Cover Image

    Profile Picture

    About Section

    App Display

    Highlight Feed

    Timeline Navigation

    Activity Feed

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    1. Cover Image

    2. Profile Picture

    3. Timeline4. About Section

    5. Apps

    6. Highlights

    7. Composer

    8. Pinned Post

    9. Friend Activity

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    COVER IMAGE

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    851 x 315 pixels (min. 399 pixels wide)

    Make it stand out; represent your brand well

    NO Price or purchase info

    NO Contact info such as website, ph. no., addressNO Like or Share references

    NO Calls to Action i.e Click Like, Sign up Now

    COVER IMAGE RESTRICTIONS

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    GREAT COVER IMAGE EXAMPLES

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    180 x 180 pixels gets resized to 32 x 32 pixels

    Follows you around Facebook and the Web

    Should be your logo, brand, product or spokesperson

    If your brand is you, use a headshotCan be creatively combined with your Cover Image

    PROFILE PICTURE

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    COMBINING PROFILE PICTURE & COVERIMAGE

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    155 characters long

    Good to include URL (start with http:// to make itclickable)

    If URL is too long, use shortening service (bit.ly)

    Should describe your company and what you doEntire box is automaticallylinked to your Info page

    ABOUT SECTION

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    Only 4displayedusers must click the drop down / more arrow

    1st

    one photos, cant be changed; others can makegood use of this prime real estate

    Thumbnail is customizable 111 x 74 pixels

    Choose thumbnails that encourage the user to click

    APP DISPLAY

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    Allows users ability to choose howthey interact with your page

    Highlights what FB deems mostimportant

    Posts by Page only admins posts shownPosts by Others everyone except admins posts.

    Allows users to see what others are saying about yourbrand

    HIGHLIGHT FEED

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    Allows users to easily navigate your page by date

    Since users can now dig deeper into your pageshistory, make sure you prune your page

    Go through each date in your pages past and

    ask,Does this represent my company the way Iwant it to?

    TIMELINE NAVIGATION

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    Statistics box appears at the end ofeach month

    Shows what / who the page hasliked, how many likes the page has

    and how many people are talkingabout this i.e. engaging with your page

    TIMELINE NAVIGATION CONTD

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    ACTIVITY FEED

    Activity Feed is the new Wall

    Facebooks Edgerank algorithm decides which storiesare to be displayed and which are to be hidden.

    Admins can change / edit any post with the little

    pencil icon at the top right of all posts.Admins can also disable posting for specific fans incase someone starts spamming your page

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    Pinning posts keeps it at the top of your activity feedfor 7 days

    Use it for important updates,contests, announcements etc

    Add links and additional info inthe description

    Pin posts by clicking pencil iconat the top right of the post

    PIN POSTS

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    Focuses on highlighting the users friends interactionwith the page.

    Shows interaction from your fans friends

    Increases social proof

    Feature can be turned offin admin panel

    FRIEND FEED

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    Used to highlight important dates & events

    Admins set the date of milestones which enter thetimeline at that date

    Milestones hold more weight in FBs algorithm so they

    will appear in more fans newsfeedsUse for new store opening,new product launch, whenyou company was founded etc

    MILESTONES

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    Similar to Milestones but not as big of an event

    Any post can be starred so that it stands out

    Stretch to fill up entire page (both sides)

    Dates can be changed so they

    appear where you wantthem to in your pagestimeline

    STARRED STORIES

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    Fans and non-fans can send messages to pages

    This feature can be turned on or off

    Pages can only respond not initiate a conversation

    Pages can only send 2 messages back for every 1

    receivedNot to be used to sell use it to build trust andrelationships with your fans

    PRIVATE MESSAGE

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    Appears at the top of your page

    Can be hidden from view

    Allows for quick access tostats such as notifications,

    likes, messages and InsightsAlso where you edit yourpage info and settings

    ADMIN PANEL

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    Allows admins to see page activity broken down bycategory

    Provides admins with easy access to all parts of theirpage

    ACTIVITY LOG

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    Timelines become mandatory as of March 31st 2012.

    Default landing pages / welcome tabs do NOT existinside the new timelines layout

    All apps will function as normal

    Custom page sizes have increased to 810 pixels wideEmbrace the changes or become obsolete!

    WRAP UP

    For how-to videos and other downloadable materials on Facebook Timeline,please visit TechieDIY.com Facebook Timeline Quick-start Guide and Videos

    http://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guidehttp://www.techiediy.com/downloads/facebook-timeline-for-pages-guide