INTRODUCTIONTim Hortons was founded in 1964 in Hamilton, Canada.

Major coffee brand in Canada and the US.

3,453 stores in Canada808 in the US 27 in gulf cooperation council.

Mission Statement : Our guiding mission is to deliver superior quality products and services for our customers and communities through leadership, innovation and partnerships. Our vision is to be the quality leader in everything we do.

RATIONALE

• Low prices• Focus on customer service• Great quality• Scope for expansion• Target larger market• Wide range of products• Goodwill• 24 hour services

PRODUCTS

• Tea• Coffee• Donuts• Bagels• Cakes• Muffins• Croissants• Cookies • Rolls• Soups• Submarine-style sandwiches

MARKET PLACE : COMPETITION

• Starbucks• McDonalds• Barista• Coffee Bean and Tea Leaf• Dunkin Donuts• Costa Coffee• Café Coffee Day

Submitted by:

Anam IqbalAshish BatraJatin KaushikPallavi NarulaYash Menhdiratta