Tim Hortons
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Transcript of Tim Hortons
ALWAYS FRESH. ALWAYS TIM HORTONS.
Tim Hortons
Agenda
HistoryProducts and ServicesImageAdvertising
SAMANTHA MCVEY
History
Agenda
Where Tim Hortons startedIntroduction of productsCompany characteristicsExpansion
History
Founded in 1964 by Tim Horton and Jim Charade
Became full partners with Roy JoyceDeath of Tim Horton
Becoming Tim Hortons
Started off with two products – coffee and donuts
1976 Timbit
1980 Muffins, cakes, pies, croissants, cookies, soups and chilli
1993 Sandwiches
1995 Collaborated with Wendy’s
Company Characteristics
Approximately 100,000 employeesGenerate revenues of $2.04 million per yearAccount for 77% of all brewed coffee served
Expansion
Largest Canadian restaurant chain – 3015 stores operating
Kandahar, Afghanistan563 US stores
References
Lam, E. (2010, March). Tim Hortons to open 900 new North American stores. Retrieved March 19, 2010, from PH&N Investment Services: http://www.financialpost.com/news-sectors/story.html?id=2645021
Tim Hortons in Kandahar, Afghanistan: An insider's view. (2009). Retrieved March 26, 2010, from Canadian Living: http://www.canadianliving.com/life/community/tim_hortons_in_kandahar_afghanistan_an_insiders_view.php
Tim Hortons to open 900 new North American stores. (2010). Retrieved March 30, 2010, from Financial Post: http://www.financialpost.com/news-sectors/story.html?id=2645021
Tim Hortons: About Us. (2009). Retrieved March 19, 2010, from Tim Hortons: http://www.timhortons.com/ca/en/about/
Tim's takes on America. (2009). Retrieved March 26, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770
Tims Takes on America. (2009, March 12). Retrieved March 25, 2010, from Macleans: http://www.macleans.ca/business/companies/article.jsp?content=20080312_112770_112770
JAMAL MANSOUR
Products and Services
Agenda
ProductsServicesConclusion
Products
Tim Hortons expanded their franchise by adding greater products such as:
BLT’s, Bagels, sandwiches, and TimbitsThey have also made breakfast sandwiches
with hash browns
Products (Continued)
Services
Their biggest priority is providing excellent services for their customers
They offer employment to a wide of range people who qualify
They are also expanding their franchise throughout Canada
References
adelineang. (n.d.). Retrieved March 29, 2010, from http://adelineang.com/wp content/uploads/2009/03/timhortons1.jpg
gooddeedaday. (n.d.). Retrieved March 29, 2010, from http://gooddeedaday.files.wordpress.com/2009/06/timbits1.jpg
Tim Hortons. (n.d.). Retrieved March 29, 2010, from Nutrition: http://www.timhortons.com/ca/en/menu/menu_info.html
Tim Hortons. (n.d.). Retrieved March 29, 2010, from Menu: http://www.timhortons.com/ca/en/menu/menu.html
KELSEY DUNCAN
Image
Agenda
Better The Environment
Sponsors and Charities
The Tim Card
Better Environment
Going Green Reusable mugs
Environmental Events Earth week, Global Earth Hour
Waste Control “waste, paper, plastic”
Sponsors and Charities
Tim Hortons Children’s Foundation Camp built for the less fortunate
Sponsoring Curling, Dragon Boat Festival, Timbits
The Tim Card
What is it? Convenient Reusable Expedite
References
About the Foundation. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_about.html
Annicchiarico, M. (2010, March 10). Winning One for the Home Crowd. The National Post. Retrieved March 29, 2010, from http://www.nationalpost.com/sports/story.html?id=2665613
Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html
Camp Day. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/camp_day.html
Camp Locations. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_locations.html
Environmental Events. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environmental-events.html
Local Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/local-programs.html
References
Making a True Difference. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/go-green.html
Tim Hortons Children’s Foundation Programs. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/childrens_programs.html
Tim Hortons Sponsors Dragon Boat Festival. (2010, February 3). The Ottawa Citizen. Retrieved March 30, 2010, from http://www.ottawacitizen.com/life/Hortons+sponsors+Dragon+Boat+Festival/2515381/story.html
Wherry, A. (2009, September 23). Donuts, Hockey, Tax Cuts and Afghanistan. Macleans. Retrieved March 30, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/
Working Together for a Better Environment. (2009). Tim Hortons. Retrieved March 28, 2010, from http://www.timhortons.com/ca/en/difference/environment.html
MARIE BOUCHER
Advertising
Agenda
Advertising based on Canadian values
Roll Up the Rim
Advertising strategy
Advertising Based on Canadian Values
Successful Marketing One of the best in Canada
Commercial Family values Canada’s multiculturalism Being a ‘Part of the Family’
Advertising Based on Canadian Values
“The Olympics are a time when people are proud of what this country’s about, and we really wanted an ad that matched the tone and mind-frame that people were in, when pride and unity were on their minds. It really highlights what we’re proud of, that we’re a diverse culture”. –David McKay, Director of brand marketing for beverages
Advertising Based on Canadian Values
Channels Radio Newspapers Billboards Magazines Transit shelters Ads on all six of the Canadian NHL hockey rinks
Roll Up the Rim
Prizes Over 20 million
First ever In 1986
Timing During the height of the NHL season
Advertising Strategy
Strategy
Slogans “Always fresh, always Tim Hortons” “You’ve always got time for Tim Hortons”
Advertising Strategy
“The bottom line is that the Tim Horton’s you know today, will be dramatically different in four years from now. It will be an improved company. It will be bigger. It will be more productive and it will be in a growth mode”. – Don Schroeder, Chief Executive Officer
References
Anderson, S. (2010, March 5). Tim Hortons to open 900 new stores. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/globe-investor/tim-hortons-to-open-900-new-stores/article1491149/
Beem, D. (2010, March 16). The Case For Co-Branding. Forbes. Retrieved March 26, 2010, from http://www.forbes.com/2010/03/16/cold-stone-creamery-dan-beem-rocky-mountain-chocolate-cmo-network-co-branding.html
Blackwell, R. (2010, March 27). Enbridge, Tim Hortons executives take prize in first-ever tie. The Globe and Mail. Retrieved March 28, 2010, from http://www.theglobeandmail.com/report-on-business/enbridge-tim-hortons-executives-take-prize-in-first-ever-tie/article1510073/
Houpt, S. (2010, March 25). Tim Hortons: Where commerce, culture intersect. The Globe and Mail. Retrieved March 26, 2010, from http://www.theglobeandmail.com/report-on-business/ industry-news/marketing/tim-hortons-where-commerce-culture-intersect/article1490187/
Rrroll Up the Rim to Win. (2010). RRRoll Up Fun. Retrieved March 27, 2010, from http://www.rolluptherimtowin.com/en/funfacts.php
References
Simons, P.(2010, March 6). Advertisement for ourselves. The Ottawa Citizen. Retrieved March 24, 2010, from http://www.ottawacitizen.com/sports/2010wintergames/Advertisement+ourselves /2648923/story.html
The Power of a Story – Tim Hortons Advertising. (2010). The Power of a Story – Tim Hortons Advertising. (2010). Retrieved March 24, 2010, from http://rosssimmonds.com/2010/02/24/tim-hortons-advertising/
Tim Hortons: advertising and marketing profile. (2010). Tim Hortons (Canada). Retrieved March 25, 2010, from http://www.adbrands.net/ca/timhortons_ca.htm
Tim Hortons: Encyclopedia II. (2010). Tim Hortons – Advertising and promotion. Retrieved March 24, 2010, from http://www.experiencefestival.com/a/Tim_Hortons_-_Advertising_and_ promotion/ id/5531599
Tim Hortons – FAQS. (2010). Marketing and Advertising. Retrieved March 25, 2010, from http://www.timhortons.com/ca/en/about/faq.html
Wherry, A. (2010, September 23). Donuts, hockey, tax cuts and Afghanistan. Macleans. Retrieved March 27, 2010, from http://www2.macleans.ca/2009/09/23/donuts-hockey-tax-cuts-and-afghanistan-in-suburban-ontario/
Why Tim Hortons Has the Best Ads in Canada. (2010). Impact. Retrieved March 27, 2010, from http://marioparise.ca/why-tim-hortons-has-the-best-ads-in-canada