Tim Horton’s

Competitor Profile

BY: HOWARD YUNG, TONG WANG, XUEPI ZHOU

About our competitor:

McDonald's Canada

One of Canada’s largest fast-food chains

Over 36,000 locations serving 69 million customers in

over 100 countries each day

Rivals in identical markets

Research and Development

Innovation in improving restaurant

dining experience

Reinventing new food menu items

Entering new markets

Innovations in Technology

Shelf serve kiosk

“Create Your Taste” burgers

Fast, Cut Cost, & Fun

Australia and California

https://mcdonalds.com.au/

Reinventing the Menu

Introduced in late 2013

Meet changing consumer’s

lifestyles

Health conscious brand

At Home: McCafé

78 per cent of coffee

consumption is done at

home

Premium Dark Roast

https://mcdonalds.com/

Social Responsibilities : SportsMCDONALD'S OUR INVOLVEMENT WITH SPORTS IS NO EXCEPTION.

Culture and Health Lifestyle

http://http://http://http://www.mcdonalds.ca/ca/en/communities/sports_sponsorships.html

Social Responsibilities: Charity

Ronald McDonald Care

Mobile

Play A Responsible Participanthttp://www.mcdonalds.ca/ca/en/communities/rmhc.html

Social Responsibilities

Social responsibility

ParticipantBusiness

Goal

Promotions – Tim Horton's

McDonalds social media

http://www.mcdonalds.ca/ca/en/promotions/co

upons.

Customer Interaction

Promotion - Loyalty