The web you were used to is gone — EuroIA 2014

Architecture and strategy for your mobile content !!!

EuroIA Brussels, September 25-27 alberta soranzo | @albertatrebla | wearefriday.com

THE WEB YOU WERE USED TO IS GONE

CC image: wikipedia.org/wiki/Interface_Message_Processor

CC image: http://en.wikipedia.org/wiki/Modem

image: http://gizmodo.com/5918418/giant-smartphones-in-skinny-jeans-a-photoshoot

image: huffingtonpost.com (Alamy)

image: flickr.com/photos/justard/12300416746/

SO, WHAT IS MOBILE

CC image: flickr.com/photos/guidedbycthulhu

image: kellianderson.com/

2010 2013

12.7%3.7%

North America

8.1%1.5%

Europe

22.9%4.5%

Asia

5.3%.9%

South America

16.6%4.8%

Africa

12.8%2.8%

Oceania

source: pocketyourshop.wordpress.com

This is up 192.5% since 2011.


Inte

rnet

Use

rs (M

M)

0

500

1000

1500

2000

2007 2009 2011 2013 2015E

Mobile Desktop


90%VISIT OR PURCHASE

60%SEARCH


95%LOCAL SEARCH

74%WAITS 5 SEC

46%WILL NOT RETURN

39%DOES NOTHING


If people want to do something on the internet, they will want to do it using their mobile device. Period. Karen McGrane

CC image: flickr.com/photos/zeldman/10027189005

image: flickr.com/photos/piblet

image: https://www.flickr.com/photos/robef/8091483876

image: huffpost.com

WHO DECIDES WHAT MATTERS?

image: flickr.com/photos/d_space

image: hercampus.com

You need to get your content onto mobile devices. Period. Karen McGrane


ONE SITE

image: flickr.com/photos/cannedtuna

MOBILE INFORMATION ARCHITECTURE

The structural design of shared information environments.

source: en.wikipedia.org/wiki/Information_architecture

image: tylertate.com/blog/2012/02/21/cross-channel-ia-blueprint.html

image: journalofia.org/volume1/issue1/02-brugnoli/jofia-0101-02-brugnoli.pdf

IA interprets information and expresses distinctions between signs and systems of signs and involves the categorization of information into a coherent structure.

source: en.wikipedia.org/wiki/Information_architecture

MOBILE PATTERNS

image: Android Design Patterns

STRUCTURE AS DESIGN PATTERNSWAYFINDING

DESKTOP

image: flickr.com/photos/10ch

MANAGING INFORMATION TO CREATE MEANINGMAKING SENSE

Typically information foraging must be analysed as decision making under uncertainty Peter Pirolli

CC image: lickr.com/photos/treerao/3064525586/

CC image: flickr.com/photos/cafnr/14352437798

THE HOMEPAGE IS DEAD

image: martinbelam.com

image: abookapart.com image: sarawb.com

MOBILE CONTENT STRATEGY

http://sarawb.com

NEWSLETTER SIGNUP

GLOBAL NAVIGATION AND SERVICE LINKS SEARCH

CAROUSEL PHOTO

FEATURED THING (3 WORDS MAX)

THING YOU WANT TO SHOW (3 WORDS MAX)

SECONDARY SEARCH

SLIDE TITLE (10 WORDS MAX)

SLIDE TEASER (50 WORDS MAX)

LIST OF OTHER THINGS (10 LINKS x 4 WORDS MAX)

NEWS (5 LINKS x 10 WORDS MAX)

NAV SEARCH (SITE AND PUBS)

SLIDE TEASER SHORT(10 WORDS MAX)


LIST OF OTHER THINGS

(5 LINKS x 4 WORDS MAX)


CAROUSEL PHOTO THUMB


NEWSLETTER SIGNUP

OTHER THING (50 WORDS MAX)



GLOBAL NAVIGATION AND SERVICE LINKS SEARCH

LOGO AND SLOGAN

MAIN NAVIGATION

CAROUSEL PHOTO



SECONDARY SEARCH

SLIDE TITLE (10 WORDS MAX)

SLIDE TEASER (50 WORDS MAX)


THING YOU WANT TO SHOW (10 LINKS x 4 WORDS MAX)







Metadata is a love note to the future Karen McGrane


BTW

image: flickr.com/photos/gregoryjordan

thank youalberta soranzo | @albertatrebla | wearefriday.com

The web you were used to is gone — EuroIA 2014

Mobile

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