Making privacy useable - wearecube.ch · EuroIA 2016 Philipp Murkowsky @pmurkowsky. A thought...
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Making privacy useable EuroIA 2016 Philipp Murkowsky @pmurkowsky
Transcript of Making privacy useable - wearecube.ch · EuroIA 2016 Philipp Murkowsky @pmurkowsky. A thought...
Makingprivacyuseable
EuroIA2016PhilippMurkowsky@pmurkowsky
Athoughtexperiment
Whoknows,thatIamcurrentlyhere,inAmsterdam,atEuroIA,inthisveryroom?
Weliveinthegoldenageofinformation...
...butwealsoliveinthedarkageofomnipresent
surveillance.
Slide:Bönzli&Linder,2016
Surveillanceenablespersonalization
TargetedAdvertisingTailoredSearchResultsFilteredContentDifferentialPricing
Surveillanceisprofitable
Revenue:$18BAds:$17B
Revenue:$74BAds:$67B
GlobalRevenue2015-Source:statista.com( )1, 2, 3
Aretheusersawareofthis?
Yes,theyare!
PublicPerceptionsofPrivacyandSecurityinthePost-
SnowdenEraPewResearchCenter,2014
91%ofAmericansbelievethatconsumershavelostcontroloverhowpersonalinformationiscollectedandusedbycompanies.
64%believethegovernmentshoulddomoretoregulateadvertisers.
80%areconcernedaboutthegovernment’smonitoringofphonecallsandinternetcommunications.
DataProtectionEurobarometerSource:PrivacyMatters,2015
Morethan80%ofrespondentsfeelthattheydonothavecompletecontroloverthepersonaldatatheyprovideonline.
Two-thirdsoftheserespondentsareconcernedaboutthis.
Respondentsaremostconcernedabouttherecordingoftheiractivitiesviapaymentcardsandviamobilephones.
Butwhataretheusersdoing?
Theyagree!
Only20%oftherespondentsfullyreadprivacystatements.
Mostrespondentsdonotreadthesestatementsbecausetheyfindthemtoolongtoread,unclearortoodifficulttounderstand.
Source:PrivacyMatters,2015
The"HerodClause"Experiment
Source:F-Secure,2014
Thelieillusionof"informedconsent".
Manyprivacypoliciesprotectthecompanies,nottheusers.
Takeitorleaveit!
Providingpersonalinformationisanincreasingpartofmodernlife.
Lostintransaction
Iagree!
Lostintransaction
Getoutofmyway!
Convenienceisking!
AvailabilitySynchronizationIntegrationNetworkEffects
Userscareaboutdata,butnotaboutmetadata
Metadataisahidden,yetunavoidableby-productofanydigitaltransaction.
Metadataismucheasiertoprocessandanalyzethanthedataitself.
Surveillanceiscovert
Systemsaredesignedtoshowusthe"value",butnotthecostofit.
Whatcanwedotoincreaseprivacy?
1. Legislation2. Corporations3. Users
Surveillanceisnotinevitable
Weprobablycan'tgetprivacyonatechnicallevel,butwecangetitonalegallevel.
Dataisthenewoil,butitistoxictoo!
Source:ZDnet
Betransparent
Alabelforprivacy?
Enableuserstoopt-out
Anonymizedataandmetadata
Source:Wired
Andwhatcantheusersdo?
Notmuch,becausetheydonotcontroltheirdata.
Tomakeprivacyconvenient,wehavetodoitbehindthescenes.
Observeanddebate
Image:thewebcamcovers.com
Thankyou!
@pmurkowsky
FurtherSourcesBruceSchneier(2015).DataandGoliath.W.W.Norton&Company
BruceSchneier:DataIsaToxicAsset
BruceSchneier:DataandGoliath-TalksatGoogle
https://www.schneier.com/blog/archives/2016/03/data_is_a_toxic
https://www.youtube.com/watch?v=GhWJTWUvc7E
