We were there to present a Pitch on UX and Collaborative Strategy

30 de septiembre de 2011

everis @ Europe's SeventhInformation Architecture Summit

Take your Clients into your UX team

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índice

Europe's SeventhInformation Architecture Summit

Estuvimos en

El presente documento recoge

• Datos del evento………………………………………………..p3

• Resumen visual y Link a nuestra Presentación…..…….….p.4

• Highlights y Links a presentaciones interesantes…..…..p.5-11

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EuroIADatos del evento

Website del evento

http://lanyrd.com/2011/euroia/

Acceso a slides y posters

http://www.euroia.org/

#euroIA

Resúmenes Johnny Holland: http://johnnyholland.org/2011/09/26/euroia-2011-day-two/

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EuroIANuestra presentación

http://www.slideshare.net/silviacalvet/take-your-clients-into-your-ux-team-let-them-design?from=ss_embed

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EuroIAPresentaciones seleccionadas

• Designing for Today's Web , LukeW

• No os la podéis perder!!!

Interesante más allá de

UX

http://www.lukew.com/presos/preso.asp?24

“outline several important Internet trends and the impact they have on Web application design :

Mobile: The explosive growth of the mobile Web provides you the opportunity to re-contextualize your data and interactions through mobile use cases. This means moving away from content pages and site maps AND focusing on real world uses that take advantage of people's current position in the world and the things around them.

Everywhere: But the Web is headed to more places than just your pocket: TVs, Cars, Appliances, e-readers, and more are connecting to the Web at an increasing pace. In order to take advantage of this opportunity, think about where your service makes sense and integrate in ways that focus on your application's core value.

Real Relationships: Thanks to increasingly available Web services, the things we’ve done online can now be used across multiple Web products. Today, the most interesting information available to Web applications is our identities and connections. Over time that should expand to our interests, tastes, and more. Access to this kind of information can create great new product experiences like instant start-up with relevant content and people and drive increased engagement through real relationships.”

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• Where, What, Now - Designing for collective, contextual experiences experienceshttp://www.lukew.com/presos/preso.asp?24

EuroIAPresentaciones seleccionadas

Contiene buenas referencias de behaviors de check-in y How to para aplicarlo en proyectos.

“What’s this about?Behaviour of ‘Checking-in’ • What we can do with it• How it can be an enabler for behaviour changing

experiences that blur the real world and digital• How it’s enabling brands to shape their own

innovative services ‘Design toolkit’””

http://www.slideshare.net/LBiUE/where-what-now-designing-for-collective-contextual-experiences-9403996

• Tablets-and-Kids-Creative-Opportunities-with-Apps-Empowering-Young-Children

• Consideraciones para diseñar para niños.• Las bases de diseño cambian considerablemente

• Human factors to consider

• .• Contiene algunos How to:

• Participatory Design with kids http://clients.userintelligence.com/euroia/download/Tablets-and-Kids-Creative-Opportunities-with-Apps-Empowering-Young-Children-EuroIA2011.pdf

Interesante más allá de

UX

Interesante más allá de

UX

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• Beyond the Polar Bear

EuroIAMensajes principales

Como el Domain Modelling permite crear una IA que permite:Shared model + shared language + shared understanding = consistent UX.

“Think How the web has changed-It’s still about making the shortest route to well-organised content-Primary routes to content have shifted from silos to aggregators-Design for a world where Google is your homepage, Wikipedia is your CMS, and humans, software developers and machines are your users”

• Pervasive IA for the sentient city Resmini&LucarosatiFrom physical structure to information flow.

La presentación es muy visual pero sirve para presentar los conceptos de su libro: Information is going everywhere, bleeding out of we thought was cyberspace and back into the real world: increasingly, many tasks we perform every day not only constantly require us to move between different media, but actually have us move from the digital to the physical environment and back.

http://www.slideshare.net/reduxd/beyond-the-polar-bear

http://www.slideshare.net/resmini/pervasive-ia-for-the-sentient-cityhttp://pervasiveia.com/

>> Acaban de publicar un libro para crear AI multicanal.

Web del libro & blog:

http://storify.com/johnnyholland/euroia-beyond-the-polar-bear-michael-athertonNotas:

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EuroIAMensajes principales

• Users, Experience, and beyond. Eric Reiss

Eric’s 1st Law of UX :If a site does not solve your user’s problems, it will not solve your company’s either.

Eric’s 2nd Law of UX :User experience is the sum of a series of interactions between people, devices, and events.

Eric’s 3rd Law of UX :There are three types of interaction: active, passive and secondary

Eric’s 4th Law of UX: UX design represents the conscious act of coordinating interactions, acknowledging interactions, and reducing negative interactions.

NOTAS: http://storify.com/johnnyholland/euroia-users-experience-and-beyond-eric-reiss

>> Ideas a importar: cómo trabajar conjuntamente la estrategia de la experiencia de usuario con los clientes. Es una aproximación muy practica, visual y quantitativa de dónde estan los pain points.

http://www.slideshare.net/ericreiss/users-experience-and-beyond

• Understanding the Nature of Resistance

Genial! Cómo identificar resitencias cuando comunicamos ideas nuevas, cómo redirigir situaciones complicadas:

“We are all consultants. You can advice, recommend, influenceAttend to feelings that are under the surface.Resistance is futile naturalResistance is an emotional processResistance is discomfort expressed indirectly”

http://www.slideshare.net/azollers/understanding-the-nature-of-resistance-9404907

Interesante más allá de

UX

NOTE: http://www.currybet.net/cbet_blog/2011/09/euroia-alla-zollers.php

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• Extending the storytelling: Blending IA and content strategy”

EuroIAMensajes principales

Boon argues that all of the different disciplines that make up the family of UX should borrow types of deliverables from each other. Nobody “just does site maps” or “just does wireframes”. He also isn’t a fan of the agile-driven mantra that deliverables are not worthwhile. He said:

“People say ‘don't do the deliverables, do the work’. I’m not sure when deliverables became evil”Boon suggested two types of lo-fidelity “blended deliverable” that could be used early on in projects, which bring together aspects of content strategy, IA and product strategy.

• Does a rich GUI make the bank richer

Ejemplos de rediseño de paginas de gestión para un banco escandinavo.

Es muy visual, muestra las nuevas pantallas.

“The old website did not support the bank's business goals.

The old graphic design did not evoke the special "western Norway feeling”.

More than half of the bank’s 240.000 customers do their online banking 6 times a month on average! “

http://www.slideshare.net/haakonha/does-a-rich-gui-make-the-bank-richer

http://www.currybet.net/cbet_blog/2011/09/euroia-boon-sheridan.php

Noteshttp://www.slideshare.net/CoincidentalArts/blended-deliverables-9661922

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• Filling in the IA gap

EuroIAPresentaciones seleccionadas

In her closing plenary at EuroIA in Prague, Margaret Hanley shared what make Information Architecture unique and valuable for user experience design.

---- es una buena reflexión de IA, UX despues de 10 años-----

NOTAS: http://www.lukew.com/ff/entry.asp?1412http://www.currybet.net/cbet_blog/2011/09/euroia-mags-hanley.phphttp://storify.com/johnnyholland/euroia-closing-plenary-mags-hanley

http://www.slideshare.net/magshanley/euro-ia-closing-keynote

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• Truth and Dare, Jason Mesut

EuroIAPresentaciones seleccionadas

Fue muy controvertida. Lo que veis no es la portada, es una de la slides, os invito a leerla para dejar de pensar en las grandes estrellas: TODOS somos unos Rock Stars

“Truths• There is no universal truth in UX• I am here to: help because I care, learn from

practitioners, recruit real talent• Sometimes the quietest people have the best things to

say• Silver bullets aredangerousWe need multipleweapons,

and to knowwhen and how to use them• There are no silver bullets in UX. Repeating them can

weakens us.• Most UX people don"t articulate what they do and how

they are different from others• Our bubble will burst unless we stamp out the greedy

pretenders• There are more non-UCD success storiesthan UCD

successstories• Most UX people are not built for strategy

Dares• Don"t tweet soundbites• Critique conference talks• Call bullshit on celebrity UX rockstars• Map your UX shape and focus your future• Get into the heads of others• Try more designing, less researching• Commit to strategy, or focus on UX• Share opinions & be prepared to change”

http://www.slideshare.net/jasonmesut/truth-and-dare-04

NOTAS: http://storify.com/johnnyholland/euroia-truth-or-dare-jason-mesut

www.everis.com

Silvia Calvet

silvia.calvet@everis.com