The Romance of Partnerships (SXSW 2013)
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Transcript of The Romance of Partnerships (SXSW 2013)
The Romance of Partnerships
Powerful Partnerships: Making Money through Big Deals
A SXSW 2013 panel
AND YOU ARE?
SEDUCTION
The best partner you’ve ever had!
Add value
Win, Win, WIN!
DATING
Be honest and direct
Project manage your partners
Contracts are written to be read
LOVE
Make it easy to succeed
“Data and leads!”
Open API
Build a powerful channel
BE FRUITFUL AND MULTIPLY
Build a magnetic business
Credits
Handshake. http://www.flickr.com/photos/o5com/5220980008/Couple in love. http://www.flickr.com/photos/rachdavies/4735512749Engagement ring. http://www.flickr.com/photos/telachhe/4641589345/Everyone wins. http://www.flickr.com/photos/jeremyrafanan/6139225380Speak your mind. http://www.flickr.com/photos/wfryer/3242288624/Hard hat area. http://www.flickr.com/photos/rcsj/3194835693/Contract. http://www.flickr.com/photos/58558794@N07/5725641861/Zip it. http://www.flickr.com/photos/winton/12630541/Magnetic field. http://www.flickr.com/photos/oskay/4581194252/Fiber optics. http://www.flickr.com/photos/felixion/93349426Open sign. http://www.flickr.com/photos/virtualsugar/316200555/Google Maps on iPhone. http://www.flickr.com/photos/alexchoi/352238823/Balance scale. http://www.flickr.com/photos/61056899@N06/5751301741/Easy Street. http://www.flickr.com/photos/chrisharley/4751679706/Add value machine. http://www.flickr.com/photos/noii/4784716524Hoover Dam. http://www.flickr.com/photos/http2007/4705124929Open dam. http://www.flickr.com/photos/nanoprobe67/5761031999Flywheel. http://www.flickr.com/photos/frield/2851961726Chess match. http://www.flickr.com/photos/37324043@N00/3666974901/PIpeline. http://www.flickr.com/photos/rcbodden/3936825397Shuttle launch. http://www.flickr.com/photos/suzanmarie/5054445577/Terminator. http://www.flickr.com/photos/31112252@N00/5331463993/Picking up the tab. http://www.flickr.com/photos/fab_ski/4371928721Heat pulse. http://www.flickr.com/photos/markgoodwin/2804263851/Two-way street. http://www.flickr.com/photos/kdinuraj/4138913782/Gustov Klimt, The Kiss.