SXSW Recommendations

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SCHEDULE SXSW 2012 Interactive Festival Recommendations CONFERENCES SCHEDULE: 2012 SXSW Recommendations © 2012 Webbmedia Group, LLC http://www.webbmediagroup.com Updated 02.10.2012 FROM THE STAFF AT WEBBMEDIA GROUP

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Page 1: SXSW Recommendations

SCHEDULE

SXSW 2012 Interactive Festival Recommendations

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

FROM THE STAFF ATWEBBMEDIA GROUP

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Executive SummaryEvery year, Webbmedia Group combs through the SXSW conference lineup and selects speakers, screenings, workshops and panel sessions that we think are the most relevant to/ interesting for our clients. You’ll find the day, date, time, name of session, location and a reason why we think you should attend.

Important Conference Information• This is the 26th anniversary of the conference, and the 19th year of the

Interactive festival.• Expect 500 panel sessions, 300 trade show booths and 15,000 Interactive

conference attendees. • Make sure to complete your online social profile so that you can connect

with other attendees.• Did you know that you can also use the SXSW site to register for free

swag?• Don’t sound like a tourist. Veterans call the conference “Southby.”• Much of the action takes place at the parties. You can certainly try to show

up and get in to parties once you’re in Austin, but it’s much better if you arrange to get on the guest lists well in advance.

Webbmedia Group will be on-site for all of the 2011 SXSW Interactive Festival. Have a question? Need a recommendation? Clients can call our office 24 hours a day: +1.267.342.4300. We will be holding office hours on-site and will announce days, dates and our online scheduling system soon.

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Good Networking

Should BeFun

BigThoughts

SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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FRIDAYTime: 3:30p - 4:30pWhat: Fireside Chat with Guy Kawasaki and Vic GundotraWho: (see above)Where: Austin Convention Center Ballroom DWhy: The focus on this talk will be strictly on Google+, lessons learned, growth strategies, challenges and the like. If there’s a Q&A (we’re hoping there’s one) it should be fantastic -- and probably heated.Link: http://schedule.sxsw.com/2012/events/event_IAP100078

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Time: 5p - 6pWhat: MIT Media Lab: Making ConnectionsWho: Andy Bardagjy, Catherine Havasi, Joi Ito, Yadid Ayzenberg, Yves-Alexandre de MontjoyeWhere: Hilton Austin Downtown Salon FGWhy: The folks at the Media Lab are doing some of the best work in information and communications technology. In this session, they’ll talk about connecting people and technology, and it should be fascinating. Link: http://schedule.sxsw.com/2012/events/event_IAP100066

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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SATURDAYTime: 9:30a - 10:30aWhat: I Used Data Analytics to Game Online DatingWho: Amy WebbWhere: Driskill Hotel BallroomWhy: This year, Amy is skipping her usual tech trends talk and is instead telling the story of how she met her husband. She used data analytics, SEO techniques and a whole bunch of spreadsheets to study the behaviors of online daters. What she learned: Most people don't understand their audiences. In this session, she’ll detail how she gamed online dating...and what that means for anyone trying to land a committed relationship with their users. Her book about this subject is due out in February 2013 from Penguin.Link: http://schedule.sxsw.com/2012/events/event_IAP8652

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Time: 9:30a - 10:30aWhat: A Penny Press For the Digital AgeWho: Fiona Morgan, Jessamyn West, Norberto Santana Jr, Ryan Thornburg, Tom StitesWhere: Sheraton Austin Capitol ABCDWhy: This session will talk about journalism as a public good, and the speakers will all present terrific case studies and ideas. Link: http://schedule.sxsw.com/2012/events/event_IAP10427

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Time: 3:30p - 4:30pWhat: Does Your Product Have a Plot?Who: David WomackWhere: Austin Convention Center Ballroom BCWhy: This should be a compelling session about storytelling and narrative through the perspective of a creative director. Recommended for journalists, marketers, product developers and others working in the digital space.Link: http://schedule.sxsw.com/2012/events/event_IAP11220

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Time: 3:30p - 4:30pWhat: The Curators and the CuratedWho: Alexis Madrigal, Maria Popova, Max Linsky, Mia Quagliarello, Noah BrierWhere: Sheraton Austin Capitol ABCDWhy: You’ve heard us talk about each one of the folks on this panel at least once. They’re smart, engaging and know curation better than anyone else. Learn about their methods, the tension between original and curated content and what makes these content curators so magical. We highly recommend this session.Link: http://schedule.sxsw.com/2012/events/event_IAP10618

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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SUNDAYTime: 11a - 12pWhat: Community First: Lessons for Early-Stage StartupsWho: Chrysanthe Tenentes, David Noel, Ligaya TichyWhere: Hilton Austin Downtown Salon DWhy: Learn from these folks who’ve all been involved in early-stage startups what it takes to succeed. They’re promising to share case studies and lots of inside scoop on the companies where they’ve worked.Link: http://schedule.sxsw.com/2012/events/event_IAP9113

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Time: 3:30p - 4:30pWhat: Design. Build. Transform. Who: Emily PillotonWhere: Austin Convention Center Ballroom EFWhy: Emily is a great speaker, and in this session she’ll tell the story of how a high school classroom constructed a full-scale piece of architecture in their hometown. Link: http://schedule.sxsw.com/2012/events/event_IAP100036

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Time: 3:30p - 4:30pWhat: Open Web; Open News: Reporters & Developers RemixWho: Dan Sinker and Emily BellWhere: Sheraton Austin Capitol EFGHWhy: As the Knight-Mozilla News Technology Partnership enters its second year, what are the lessons learned from design challenges? What are the best collaborations? How can we get journalists working better with technologists? Dan and Emily are terrific speakers and brilliant thinkers. Link: http://schedule.sxsw.com/2012/events/event_IAP11939

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Time: 3:30p - 4:30pWhat: Fulbright: How the First Social Network Adapts to Social MediaWho: Doug Mitchell, Katie Day Good, Megan Neff, Rebecca Cammisa, Vijay RenganathanWhere: AT&T Conference Hotel Salon DWhy: We often meet mid-career folks looking for a change, and we’ve many times recommended them to the Fulbright Program. This is a great chance to learn about how Fullbright intersects with public diplomacy in an era of digital transformation.Link: http://schedule.sxsw.com/2012/events/event_IAP9884

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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SUNDAY (cont)Time: 5p - 6pWhat: Austin 2032: Shaping Future Cities with Mobile DataWho: Alexander Howard, Chris Volinksy, Chris Osgood, Eric Paulos, Lisa AminiWhere: Hilton Austin Downtown Salon HWhy: Alex Howard is a fantastic speaker, an expert in matters related to tech and government and a super nice person. He’s put together a brilliant panel to talk about the future of networked cities and mobile data. Should be great.Link: http://schedule.sxsw.com/2012/events/event_IAP12115

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MONDAYTime: 11a - 12pWhat: Net Smarts: Essential Skills for Thriving OnlineWho: Howard RheingoldWhere: Austin Convention Center, Ballroom EFWhy: Howard is a TED speaker and a fascinating cultural observer. He’s releasing a new book at SXSW about our digital literacies and network awareness. Link: http://schedule.sxsw.com/2012/events/event_IAP10438

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Time: 12:30p - 1:30pWhat: Future of US Cities: Technology in Public ServiceWho: Chris Vein, John Tolva, Nick Grossman, Nigel Jacob, Rachel SterneWhere: AT&T Conference Hotel Salon CWhy: This is a dream team panel of very smart people working to bring technology into public offices. They’ll show examples from Boston, Chicago and NYC and will also talk about White House initiatives. Link: http://schedule.sxsw.com/2012/events/event_IAP12275

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Time: 2p - 3pWhat: Keynote Speech - Expanding Our Intelligence Without LimitWho: Ray Kurzweil and Lev GrossmanWhere: Austin Convention Center Exhibit Hall 5Why: Kurzweil is studying the bleeding-edge of communications and technology. This should be a fascinating conversation about the future.Link: http://schedule.sxsw.com/2012/events/event_IAP992058

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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MONDAY (cont)Time: 3:30p - 4:30pWhat: It’s Not News, It’s BusinessWho: Ann Friedman, Justin Ferrell, Justin Ellis, Tom HulmeWhere: Sheraton Austin Capitol ABCDWhy: This will be a frank discussion about the business side of news, and the panel will talk in detail about creative partnerships, products and business ideas. We’re particularly looking forward to what Ann (GOOD Magazine) and Justin (Washington Post) have to say about the news business, what Justin (Nieman J-Lab) says about the tech side of things, and what Tom (IDEO) has to say about product.Link: http://schedule.sxsw.com/2012/events/event_IAP11335

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TUESDAYTime: 9:30a - 10:30aWhat: Vetting in the Age of Social: Who Do You Trust?Who: Alicia Stewart, Michael Pranikoff, Shelli Whitehurst, Tom Miale, Tony UphoffWhere: Sheraton Austin Capitol ABCDWhy: This panel will focus on how content is vetted and what this means for communities. The magnificent Michael Pranikoff has put together a fantastic, diverse panel that should be thought-provoking and entertaining. Link: http://schedule.sxsw.com/2012/events/event_IAP9214

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Time: 9:30a - 10:30aWhat: Reported Aggregation: A Truce in the Content Wars?Who: Clara Jeffery and Nick Baumann, both of Mother JonesWhere: Sheraton Austin Capitol EFGHWhy: In the past year, we’ve seen more curation than ever before in news. Tools like Storify have helped journalists package content from other networks...and to great success. In this panel, Clara and Nick will show a bunch of projects and explainers, share best practices and ideas and will highlight tools for you to try.Link: http://schedule.sxsw.com/2012/events/event_IAP100019 

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Time: 11a - 12pWhat: Agile Apps: Effective Mobile & Native DevelopmentWho: Amanda Wixted, Anne Halsall, Jonah Williams, Kyle NeathWhere: Austin Convention Center Ballroom AWhy: This panel will talk specifically about working on native applications and what strategies have worked. This is an advanced session.Link: http://schedule.sxsw.com/2012/events/event_IAP10625

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SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012

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Updated02.10.2012

TUESDAY (cont)Time: 12:30 - 1:30pWhat: What Journalism Can Learn from ScienceWho: Matt Thompson and Gideon LichfieldWhere: Sheraton Austin Capitol ABCDWhy: Gideon and Matt are two of the most fascinating people we know. They’re amazing speakers: thought-provoking, insightful and entertaining. This session should be heady but invigorating...they’re going to talk about peer reviewing, data and making journalism better. We promise: it will be awesome. Link: http://schedule.sxsw.com/2012/events/event_IAP12420

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Time: 3:30p - 4:30pWhat: Radically Open Cultural Heritage Data of the WebWho: Jon Voss, Julie Allinson, Adrian Stevenson, Rachel FrickWhere: Austin Convention Center Room 10ABWhy: These very smart folks will be discussing metadata within the world’s libraries and museums. They’ll discuss Linked open Data and talk about how to use this stuff for commercial interests, preservation and more. Link: http://schedule.sxsw.com/2012/events/event_IAP12278

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Time: 3:30p - 4:30pWhat: News Entrepreneurs vs Traditional JournalismWho: Jan Schaffer and Susan MernitWhere: Sheraton Austin Creekside I & IIWhy: These two veterans of pro-am journalism efforts have seen lots of different efforts in the citizen journalism space. They’ll discuss their experiences and points of view on news startups, best practices and lessons learned.Link: http://schedule.sxsw.com/2012/events/event_IAP100052

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Time: 3:30p - 4:30pWhat: Getting the Most Out of Google+Who: Keri Kandel (Product Manager at Google+)Where: Hilton Austin Downtown Room 616ABWhy: For those of you interested in Google+ but still not sure about how it can be used, this is a fantastic, practical session. It’s geared for beginners, and you’ll be able to ask all the questions you want about how to get the most out of this emerging social network.Link: http://schedule.sxsw.com/2012/events/event_IAP13357

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About Webbmedia GroupWebbmedia Group, LLC is an international digital strategy consultancy that offers mobile, platform, social and emerging tech/ media strategic services and training to Fortune 500 and Global 1000 companies, media organizations, law firms, foundations, associations, governments and universities worldwide. The company is directed by Amy Webb, CEO and Principal.

Webbmedia Group includes specialists and experts in technology trends, mobile, tablets, technology/ law, startups, social media, SEO/metrics, digital media business development, product development and digital media training.

Headquartered in Baltimore, Webbmedia Group has team members in more than a dozen cities, including Miami, NYC and Kyiv (Ukraine). We also partner with BYO Consulting, a community engagement firm that specializes in gaming and high-profile participatory events. Our virtualized office and distributed platform allows Webbmedia Group to draw on a wide variety of disciplines to serve our worldwide client base. Members of our staff are fluent in Spanish, Russian, Japanese, French and English.

Key Company Info• Webbmedia Group launched January

2006.• We’ve worked with Fortune 500 and

Global 1000 companies, foundations, media organizations, governments, universities and tech startups worldwide.

• We offer strategy and training services.• Webbmedia Group staff are fluent in

Japanese, Russian, Ukrainian, Spanish, French and English.

• All of our research, client work and training is personalized for each individual group.

Contact Us

Site:http://www.webbmediagroup.com

Tel: (267) 342.4300

Email:[email protected]

Twitter:@webbmediagroup

SCHEDULE: 2012 SXSW Recommendations© 2012 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated02.10.2012