The Business of F&B Innovation - Usec. Berna Romulo-Puyat

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The State of Philippine Agriculture Presented by: Undersecretary Bernadette Romulo-Puyat Department of Agriculture The Business of F&B Innovation Top Menu Masters Food Service Conference February 1, 2017 ● EDSA Shangri-la Hotel, Mandaluyong City 1

Transcript of The Business of F&B Innovation - Usec. Berna Romulo-Puyat

Page 1: The Business of F&B Innovation - Usec. Berna Romulo-Puyat

The State of Philippine AgriculturePresented by:Undersecretary Bernadette Romulo-PuyatDepartment of Agriculture

The Business of F&B InnovationTop Menu Masters Food Service ConferenceFebruary 1, 2017 ● EDSA Shangri-la Hotel, Mandaluyong City

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Philippine Agri Sector Situationer

Total Land Area: 29.82 million has.

32% is devoted to agriculture (2014)(9.67 million has.)

9%

29%62%

Contribution to GDP (Oct. 2016)

Agriculture (P326.57 m)

Industry (P993,460 m)

Services (P2,160,196 m)

28%

17%

55%

Employment (Oct. 2016)

Agriculture (19.18 m)

Industry (11.82 m)

Services(37.7m)

Daily Wage Rate of Farmers (2014)

Male: P 183.93Female: P 174.30

Average Age ofFilipino Farmers: 57

Sources: Philippine Statistics Authority (PSA) and Agricultural Training Institute (ATI)2

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Crops

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Livestock and Poultry

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Fisheries

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Agriculture Sector Performance

Crops (-2.62%)

Livestock (4.41%)

Poultry (0.95%)

Fisheries (-5.58%)

0.00

5,000.00

10,000.00

15,000.00

20,000.00

25,000.00

30,000.00

201420152016

Volume of Production (October-December 2014-2016)

(in thousand MT)

Agriculture contracted by 1.11% in the 4th quarter. Typhoons “Karen” and “Lando” pulled down the production of the

crops and fisheries subsectors. 6

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Agriculture Sector Performance

Crops (2.61%)

Livestock (3.49%)

Poultry (-4.27%)

Fisheries (-1.59%)

0.00

50,000.00

100,000.00

150,000.00

200,000.00

250,000.00

300,000.00

201420152016

Value of Production (October-December 2014-2016)

(in million pesos)

Gross earnings amounted to Php 456.40 billion or 1.35% higher than last year’s earnings. 7

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MandateThe agency responsible for the promotion of agricultural development by providing the policy framework, public investments, and support services needed for domestic and export-oriented business enterprises.

VisionA modernized smallholder agriculture and fisheries; a diversified rural economy that is dynamic, technologically-advanced, and internationally-competitive.

MissionTo help empower the farming and fishing communities and the private sector to produce enough, accessible, and affordable food for every Filipino, and a decent income for all.

Source: www.da.gov.ph8

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10 BASIC FOUNDATIONSof a sound agriculture and fisheries program

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Objectives• To ensure the availability and accessibility of food for all

Filipinos

• Augment the income of our farmers and fisherfolk by providing updated inputs, knowledge, and technology for production, postharvest, and processing, and a ready market for their produce

10 Basic Foundations of a Sound Agriculture and Fisheries Program

Benefit for the Food and Beverage Industry: Availability of raw materials and value-added

products for the local and international markets

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(2) A National Consumption Quantification Study

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(1) An institutional restructuring and paradigm setting for the DA officials and employees

(3) A National Color-Coded Agriculture and Fisheries Map

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(4) An intensive technology updating and sharing,

modernization, and mechanization program

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(5) A strategic and effective postharvest, storage, and

processing facility

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(6) An easy access financing program for farmers,

fishermen, and agriculture and fisheries stakeholders

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(7) Reintroduction of basic agriculture in the primary elementary grades of the Philippine schools system

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(8) A coordinated program with other

agencies of government to ensure the protection

and preservation of water resources,

especially watersheds

(9) A relentless campaign for the enforcement of

agricultural and fisheries laws, especially on land

conversion and illegal fishing

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(10) A government-initiated and supported aggressive marketing campaign especially for high value crops

in foreign markets

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Local and International Promotion

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Heirloom RiceProducers: Cordillera Administrative Region (CAR) Varieties: Imbuucan, Lasdakan, Ominio, Tinawon, Unoy, Ulikan, Balatinaw, Jekyot, Chong-ak

Photo credits: www.heirloomrice.com18

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Cacao• Producers: Davao Region, Cebu, Bohol, North Cotabato, Bicol Region• Varieties: Criollo, Forastero, Trinitario • Products: candies, artisan chocolates, tablea, raw beans, nibs

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Coffee• Producers: Batangas, Negros Occidental, SOCSKARGEN, Davao

Region, Bukidnon, Benguet, Cavite, Kalinga, Apayao, Iloilo• Varieties: Arabica, Liberica (Barako), Excelsa, Robusta • Products: dried beans, green beans

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Adlai• Producers: Cagayan Valley, Zamboanga Peninsula, Northern

Mindanao, CALABARZON• Products: adlai grains, adlai flour, adlai tea, adlai wine, adlai coffee

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Calamansi (Philippine Lime)• Producers: Oriental Mindoro, Zamboanga Sibugay, Pangasinan,

Aurora, Nueva Ecija, Batangas, Quezon, Guimaras, Leyte, Compostela Valley, North Cotabato, Agusan del Sur

• Products: Calamansi juice, puree, marmalades, syrup, liqueur

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Pili Nuts• Producers: Albay, Camarines Sur, Sorsogon, Northern Samar • Products: marzapan de pili, pili brittle, pili turon, pili candies, dried

pili shoots, kernels

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Souring Agents

Batuan(Negros Occidental)

Kamias(CALABARZON, MIMAROPA)

Tabon-Tabon(Northern Mindanao)

Sua(Northern Mindanao)

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DA Christmas Night Market

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• December 2016• Provide farmers

and fisherfolk direct access to the market

• Skip middlemen• Items were sold out

in a matter of hours

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5 Big Supermarket Chains to Buy Directly from Onion Farmers

• To dismantle cartels and eliminate middlemen/traders• DA to work out a system for delivery to supermarkets • Loan package for onion farmers • Storage facilities for onion farmers

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Private Sector

• DA is working to ensure the supply of food in PH• We need the help of the private sector in demand

identification and product development• The more demand, the more farmers and

fisherfolk will be willing to produce

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Photo credits: www.da.gov.ph

ThankYou

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