The Business of F&B Innovation - Usec. Berna Romulo-Puyat
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Transcript of The Business of F&B Innovation - Usec. Berna Romulo-Puyat
The State of Philippine AgriculturePresented by:Undersecretary Bernadette Romulo-PuyatDepartment of Agriculture
The Business of F&B InnovationTop Menu Masters Food Service ConferenceFebruary 1, 2017 ● EDSA Shangri-la Hotel, Mandaluyong City
1
Philippine Agri Sector Situationer
Total Land Area: 29.82 million has.
32% is devoted to agriculture (2014)(9.67 million has.)
9%
29%62%
Contribution to GDP (Oct. 2016)
Agriculture (P326.57 m)
Industry (P993,460 m)
Services (P2,160,196 m)
28%
17%
55%
Employment (Oct. 2016)
Agriculture (19.18 m)
Industry (11.82 m)
Services(37.7m)
Daily Wage Rate of Farmers (2014)
Male: P 183.93Female: P 174.30
Average Age ofFilipino Farmers: 57
Sources: Philippine Statistics Authority (PSA) and Agricultural Training Institute (ATI)2
Crops
3
Livestock and Poultry
4
Fisheries
5
Agriculture Sector Performance
Crops (-2.62%)
Livestock (4.41%)
Poultry (0.95%)
Fisheries (-5.58%)
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
201420152016
Volume of Production (October-December 2014-2016)
(in thousand MT)
Agriculture contracted by 1.11% in the 4th quarter. Typhoons “Karen” and “Lando” pulled down the production of the
crops and fisheries subsectors. 6
Agriculture Sector Performance
Crops (2.61%)
Livestock (3.49%)
Poultry (-4.27%)
Fisheries (-1.59%)
0.00
50,000.00
100,000.00
150,000.00
200,000.00
250,000.00
300,000.00
201420152016
Value of Production (October-December 2014-2016)
(in million pesos)
Gross earnings amounted to Php 456.40 billion or 1.35% higher than last year’s earnings. 7
MandateThe agency responsible for the promotion of agricultural development by providing the policy framework, public investments, and support services needed for domestic and export-oriented business enterprises.
VisionA modernized smallholder agriculture and fisheries; a diversified rural economy that is dynamic, technologically-advanced, and internationally-competitive.
MissionTo help empower the farming and fishing communities and the private sector to produce enough, accessible, and affordable food for every Filipino, and a decent income for all.
Source: www.da.gov.ph8
9
10 BASIC FOUNDATIONSof a sound agriculture and fisheries program
10
Objectives• To ensure the availability and accessibility of food for all
Filipinos
• Augment the income of our farmers and fisherfolk by providing updated inputs, knowledge, and technology for production, postharvest, and processing, and a ready market for their produce
10 Basic Foundations of a Sound Agriculture and Fisheries Program
Benefit for the Food and Beverage Industry: Availability of raw materials and value-added
products for the local and international markets
(2) A National Consumption Quantification Study
11
(1) An institutional restructuring and paradigm setting for the DA officials and employees
(3) A National Color-Coded Agriculture and Fisheries Map
(4) An intensive technology updating and sharing,
modernization, and mechanization program
12
(5) A strategic and effective postharvest, storage, and
processing facility
(6) An easy access financing program for farmers,
fishermen, and agriculture and fisheries stakeholders
13
(7) Reintroduction of basic agriculture in the primary elementary grades of the Philippine schools system
(8) A coordinated program with other
agencies of government to ensure the protection
and preservation of water resources,
especially watersheds
(9) A relentless campaign for the enforcement of
agricultural and fisheries laws, especially on land
conversion and illegal fishing
14
(10) A government-initiated and supported aggressive marketing campaign especially for high value crops
in foreign markets
15
Local and International Promotion
16
Heirloom RiceProducers: Cordillera Administrative Region (CAR) Varieties: Imbuucan, Lasdakan, Ominio, Tinawon, Unoy, Ulikan, Balatinaw, Jekyot, Chong-ak
Photo credits: www.heirloomrice.com18
Cacao• Producers: Davao Region, Cebu, Bohol, North Cotabato, Bicol Region• Varieties: Criollo, Forastero, Trinitario • Products: candies, artisan chocolates, tablea, raw beans, nibs
19
Coffee• Producers: Batangas, Negros Occidental, SOCSKARGEN, Davao
Region, Bukidnon, Benguet, Cavite, Kalinga, Apayao, Iloilo• Varieties: Arabica, Liberica (Barako), Excelsa, Robusta • Products: dried beans, green beans
20
Adlai• Producers: Cagayan Valley, Zamboanga Peninsula, Northern
Mindanao, CALABARZON• Products: adlai grains, adlai flour, adlai tea, adlai wine, adlai coffee
21
Calamansi (Philippine Lime)• Producers: Oriental Mindoro, Zamboanga Sibugay, Pangasinan,
Aurora, Nueva Ecija, Batangas, Quezon, Guimaras, Leyte, Compostela Valley, North Cotabato, Agusan del Sur
• Products: Calamansi juice, puree, marmalades, syrup, liqueur
22
Pili Nuts• Producers: Albay, Camarines Sur, Sorsogon, Northern Samar • Products: marzapan de pili, pili brittle, pili turon, pili candies, dried
pili shoots, kernels
23
Souring Agents
Batuan(Negros Occidental)
Kamias(CALABARZON, MIMAROPA)
Tabon-Tabon(Northern Mindanao)
Sua(Northern Mindanao)
24
DA Christmas Night Market
27
• December 2016• Provide farmers
and fisherfolk direct access to the market
• Skip middlemen• Items were sold out
in a matter of hours
28
5 Big Supermarket Chains to Buy Directly from Onion Farmers
• To dismantle cartels and eliminate middlemen/traders• DA to work out a system for delivery to supermarkets • Loan package for onion farmers • Storage facilities for onion farmers
29
Private Sector
• DA is working to ensure the supply of food in PH• We need the help of the private sector in demand
identification and product development• The more demand, the more farmers and
fisherfolk will be willing to produce