Dear co-workers of Tele2! As a founding Board member of Playing for Change Foundation – a so-cial initiative, co-created by MTG and the Kinnevik Group companies – I would like to share with you the accomplishments of 2011.

Children are important stakeholders to our business everywhere. So what can we do to make the world a better place for kids? Well, what we do best: finding the best people and giving them the conditions to succeed.

Therefore Playing for Change invests in social entrepreneurs who help children and youth to a better life. So far we have supported 1,150,000 children on three continents and the journey continues.

Mats GranrydPresident and CEO Tele2

Tele2 Playing for Change

Our impact

413 PEOPLE applied to be a Playmaker during 2011

17 PLAYMAKERS were admitted to the Incubator

850,000 CHILDREN in Sweden, Ghana and Russia were supported

2,400 OPINION LEADERS were engaged by Playing for Change and Playmakers

87 % of Playmakers were in dialogue with policy makers

272 SUPPORTERS (partner co-workers) were engaged

41 ADVISORS from the Kinnevik Group in Ghana and Sweden

20 PROBLEM SOLVERS from Kinnevik, Millicom Korsnäs, Metro, MTG and Tele2

NUMBER OF CHILDREN SUPPORTED

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200,000

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1,000,000

2011

850,000

2010

310,000

NUMBER OF SUPPORTERS ENGAGED

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20112010

272

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NUMBER OF SUPPORTERS ENGAGED

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272

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The world we changeWe’ve empowered 1,150,000 children in three countries so far

In Sweden, ten police reports a day are filed about children falling victim to sexual abuse. Barnkraft aims to prevent child abuse through information and has developed a supportive educational material for school children and professionals.

120,000 children between the ages of 6 and 11 years are over-weight in Sweden, and that number is rising. In 2011, Mulligabarn.se has provided scientifically based training to the parents of 16,250 children, so that they in turn can help

their children lead a healthier life.

The number of refugee chil-dren so traumatized by war and severe experiences that they become apathetic is increasing in Sweden. Through play peda-gogy, Läkande lek provides relief for children affected by war, hunger and abuse.

Many children in Ghana are un-able to attend school. PAORP-VWC struggles in Cameroon and the northern regions of Ghana to provide children with an education. PAORP-VWC op-erates on different social levels and focuses on girls especially.

Choosing a more sustainable lifestyle must not be an effort driven by guilt. Gro Play wants to inspire the next generation to a sustainable lifestyle though, physical and digital, games and toys. Play is not only the most fun, but also the most powerful, way of learning.

80% of Swedish children lack knowledge of the UN Conven-tion on the Rights of the Child. At Retoy, 110,000 children have had the opportunity to learn about children’s rights and sus-tainability in 2011.

Instead of exploring knowledge, young people today are expect-ed to learn by passive transfer-ence of information from adults. LajvVerkstaden promotes the development of a different edu-cation system in which students actively participate and gain

confidence in their ability to make a difference.

African youth lack access to diverse and well-produced literature that’s relevant to their experiences and educational development. Golden Baobab Prize is an African literary award that encourages the pro-duction of African literature for children and youth.

Sweden is one of many coun-tries in which the knowledge of mathematics, science and technology has deteriorated in latter years. By arranging math labs in Sweden and Denmark, and using digital tools in Sweden, Denmark, Norway and

the US, Mattecentrum promotes the knowledge of and interest in mathematics.

Sweden invests more money, resources and attention in lei-sure activities that are popular with boys than in activities popular with girls. Crossing Boarders educates organiza-tions and associations with an action method that opens up

for equal participation and promotes an active leisure for girls.

In Sweden, there are groups of people between the ages of 16 and 24 who are excluded from the labor market. Löpar-akademin use long-distance running as a tool to teach young people in the Stockholm suburbs how to set and achieve their professional goals.

ABaCoDe empowers children by engaging them in basketball and offering them life-skill training which leads to a strengthened local capacity. In 2011 they have involved almost 300 children in Nima, a non-privileged area of Accra.

Road accidents are the leading cause of death and disability among 5- to 21-year-olds in Africa today. Safe Child Ghana prevents injuries and promotes safety among children and youth. During 2011, 100,000 children have been educated

using Safe Child Ghana’s play-and-learn method.

The Swedish school system lacks the proper tools to edu-cate young people with ADHD/ADD, something that often keeps them from completing their education. På rätt köl’s innovative high school program helps students, who until now

haven’t attended school at all, reach graduation.

Young people in Ghana who come into conflict with the law and are put into correctional centers usually fall back into crime when they’re released. CRRECENT offers a structured reintegration program that helps ex-inmates return to society.

A PLAYMAKER is a social entrepreneur who has passed

Playing for Change’s tough selection process and been selected to partici-

pate in our Incubator. Common to all our Playmakers is that they work to improve

the lives of children and youth.

STEERING COMMITTEETorun Litzén, KinnevikPetra Colleen, MTGAndreas Thors, MetroPernilla Oldmark, Tele2Michel Koppen, MillicomMikael Westerberg, Korsnäs

CSR COLLABORATION GROUPAndreas Thors, MetroKristina Malm-Roempke, MTGStefan Petterson, Transcom Torun Litzén, Kinnevik Åse Bergstedt, Tele2

ADVISORSAlex Greidinger, MetroAma K Ababrese, Viasat1Ama Daaku, MillicomAngela Leibel, BayportAnna Arvidsson, MetroAnna Berggren, MTGBianca Backman, MetroCaroline Johansson, Tele2Christer Mellstrand, MTGEliza Kücükaslan, MilvikFredrik Ekström, KorsnäsGöran Almén, Tele2Jan Steinmann, MTGJohan Ringberger, MTGJohan Johansson, MTGJohanna Stenson, KorsnäsJohanna Öberg, MetroJonas Tränk, MTGJustice Boahen, Consumer Finance CompanyKarl Skoog, Tele2Kia Agerheim, MetroKwabena Yaboah, BayportKwesi Brew, BayportLawrence Aryyeetey, MillicomLinda Forsberg, MetroMagnus Larsson, Tele2Maria Redin, MTGMarie Wennerhorn Håkanson, MTGNana Kwabena Ampratwum, MillicomPatricia Kessie BayportPatrick Höijer, Tele2Per Stigenberg, Tele2Petra Colleen, MTGRoshi Motman, Tele2Selorm Adadevoh, MillicomSophie Strömbäck, Relevant TrafficStanley Okoh, MillicomTina Larbi-Odam, Consumer Finance CompanyVivi Darla, Tele2

PLAYING FOR CHANGE STAFFSara Damber, PresidentJohanna Hallin, Director Strategic PlanningÅsa Ödling, CoordinatorMarlene Claesson, Process ManagerNafiye Bedirhanoglu, CSR ManagerJon Goland, Regional Manager AfricaPär Wiktorsson, Regional Manager SwedenÅsa Hofmann, PR Manager Sweden

SUPPORTERSAnatoly Shapochka, Tele2 RussiaAndres Suazo, Tele2 SwedenAfi Dzakpasu, Viasat1Alexander Sergeev, Tele2 RussiaAlexander Sirotin, Metro St PetersburgAlexandra Mikhailova, Viasat RussiaAlexey Kroll, Viasat RussiaAjith Fernando, MillicomAngelica Netje, MetroAnn Höglund, Metro SvAnna Carrascosa, MTGAnna Krigsman, MTGAnna Kron, Metro Annika Kristersson, Tele2 SwedenAudrey A S Zon, MillicomAxel Malmberg, Metro SwedenAzhar Damad, Metro InternationalBianca Backman, MetroBjörn Johansson, Metro GöteborgBoris Konoshenko, Metro MoscowBryan Arlow, BayportCarina Vedin, Metro SwedenCarl Edman, MTGCarlos Caceres, MillicomCarola Wikström, MTG radioCaroline Lord, MTGCaroline Nyborg, Metro GöteborgCarolinne Barholm, MTGCecilia Alwin. Metro GöteborgChristin Hertzberg, MTGChristina Padres, MTGChristine Johansson, Metro SwedenChristoffer Elfving, MTGChristophe Soulet, MillicomDaniel Jarlheden, Metro GöteborgDavid Thorzén, Tele2 SwedenDmitry Strashnov, Tele2 RussiaEduarda Taveira, Metro InternationalEkaterina Gerasimova, Tele2 RussiaElena Isaykina, Tele2Elin LI, KorsnäsElisabeth Jonasson, Metro SwedenEmma Ericstam, Metro SwedenEric Twum Ansah, Bayport

SupportersThank you all that have been supporting our work during 2011. Some of you are mentioned below, but many more have been engaged and participated in our activities during the year.

Eric Van Kuijzen, MillicomErika Smedbro, Metro GöteborgEva Karlsson, Metro SwedenEva Johansen, KorsnäsEva Åhlin, Tele2Filip Engelbert, Avito.ru Filippa Tydén, Tele2 SwedenFredrik Sjövall, Metro SwedenFredrik Skantorp, Metro GöteborgGabriel Quartey, BayportGabriel J. Cosp, MillicomGabriella Frankander, Metro SwedenGalina Sokolova, MillicomGareth Townley, ViasatGrigori Matyzhev, Metro St PetersburgGwendoline Okwabi, MillicomHanna Franzen, MTG Henrik Bengtsson, Metro InternationalHilma Gustavsson, Tele2Inessa Galaktionova, Tele2 RussiaJames Botchwey, Viasat1Janina Malmgren, Metro GöteborgJeremy Bryant, Metro InternationalJessika Nyström, MTGJohanna Runebjörk, Metro InternationalJohanna Frisk, Tele2 SwedenJonas Johnsson, Tele2Josefin Roos, Metro GöteborgJulia Savkina, Tele2 RussiaJulia Sidorenko, Viasat RussiaJustice Odartei Lamptey, MillicomKarin Siverbo, MTGKatarina Wirten-lindau, Tele2 SwedenKatharina Kuylenstierna, Metro SvKent Andersson, Metro SvKirill Alyavdin, Tele2 RussiaKofi Adu Mensah, BayportKovan Akwari, MTG/ViasatKsenia Timochenko, Viasat RussiaKweku Yankson, MillicomLeif Stegrin, Metro GöteborgLena Ferm, Metro GöteborgLena Lindholm, MTGLillemor Walenius, Metro GöteborgLina Järsö, MTGLinda Olsson, MTGLisen Almqvist, KinnevikLotta Carlsson, MTGLubov Olshevskaya, Viasat RussiaLukas Nyqvist, Tele2Lydia Adu-Gyamfi, MillicomMadelein Hammar, Tele2 SwedenMargareta Najafian, Metro InternationalMaria Hempel, Metro GöteborgMaria Georgson, Metro SwedenMartin Hasselgren, Metro GöteborgMartina Feuer, MTGMatilda Karlsson, MTGMichael Mocke, Consumer Finance CompanyMilana Bogatyreva, Viasat RussiaMona Andersson, Metro SVNatalia Myasnikova, Agro-investNatalia Nemova, Viasat RussiaNathaniel Nii Addy, Bayport

Nicolas De Gasperi, MillicomNils Dyne, Metro GöteborgOleg Evstafiev, Metro RussiaOlga Kamoylenko, Agro-investOlga Mordkovich, Tele2 RussiaOlga Tsvetkova, Tele2 RussiaOscar Sehlberg Westergard, MillicomOskar Tornvall, Metro SwedenPer Lorentz, MTGPeter Widen, Metro GöteborgPeter Hall, Tele2Peter Rydström, Metro SwedenPeter Sallen, Tele2Peter Widen, Metro GöteborgPhilip Larsson, Metro GöteborgPhilipp Kudryavtsev, Tele2 RussiaPrince Acheampong, MillicomRebecka Karlsson, Metro SwedenRegis Romero, MillicomRickard Lindholm, Metro SvRobert Eriksson, KorsnäsRolf Johansson, Tele2 SwedenRonnie Schmidt, MTGRosy Fynn, MillicomRune Skogeng, Viasat1Sabina Fager, KorsnäsSamuel Skott, Tele2 SwedenSamuel L. Tetteh, MillicomSarah Hakeem, MillicomSebastian Svensson, Tele2 SwedenShamon Tainer, MTGSofia Wikström, P4CSophia Udden KinnevikStaffan Westman, Tele2Styrbjörn Holmberg, Tele2 SwedenSvetlana Skvortsova, Tele2 RussiaTatiana Ryabova, Tele2 RussiaTherese Bojler, MTGTherese Stahlen, MTGTherese Sundberg, Tele2 SwedenTherese Trolle, Metro InternationalThomas Lindstedt, KorsnäsThomas T. Eshun, MillicomTimo Ponkka, KorsnäsTismark Inja, MillicomTitus Tetteh Nanor, MillicomUlla Koldenstam, Tele2Urika Nordlander, MTGWilf Maunoir, Metro InternationalValentina Karabelnikova, Tele2 RussiaVladimir Silin, Tele2 RussiaYad Azad, Tele2Zorigto Sakhanov, Agro-invest