Tata Motors LimitedBy

Ashwin SoodAman Manchanda

More dreams per car

Tata Motors Limited

Company Profile

• Headquarters - Mumbai.

• TML is currently headed by Cyrus Mistry.

• Tata Motors manufactures HCV, LCV,

Passenger cars, MUV and Military Vehicles.

• Global operations - UK, South Korea, Thailand and Spain.

• TML - world's fourth largest truck manufacturer.

world’s second largest bus manufacturer.

Tata Motors Limited

History • Tata Motors Limited is a part of Tata Group.

• Founder - Jamshedji Tata (TELCO).

• The company was established in 1945 as a locomotive

manufacturing unit.

• It tied-up with Daimler-Benz and entered Commercial

vehicle segment in 1954.

• In 1992, it entered Small vehicle segment.

Tata Motors Limited

Product Profile

Passenger Cars & Utility vehicles» Tata Sumo/Spacio

» Tata Safari

» Tata Indica

» Tata Indigo

» Tata Winger

» Tata Magic

» Tata Nano

» Tata Xenon XT

» Tata Xover (2009)

» Tata Manza (2009)

Commercial Vehicles» Tata Ace

» Tata Starbus

» Tata Globus

» Tata Marcopolo Bus

» Tata Novus

» Tata 407 EX

Military Vehicles» Tata LSV

» Tata 407 Troop Carrier

» Tata Winger Passenger Mini Bus

Tata Motors Limited

Tata Motors Limited

Joint Ventures & Acquisitions

In 2004, the acquisition of Daewoo Commercial Vehicle of South

Korea.

In 2005, Hispano Carrocera – Spanish bus manufacturing

company.

In 2006, TML has formed 51:49 Joint Venture with Marcopolo,

Brazil-based global leader in bus body building.

In 2007, TML also formed a joint venture with Fiat.

In 2008, the acquisition of British Jaguar Land Rover (JLR)

business.

Tata Motors Limited

Milestones

Indica - India’s first fully indigenous passenger car.

Sierra - India’s first sports utility vehicle launched in 1992.

Tata Motors acquires Daewoo Commercial Vehicle Company in

2004.

Tata Motors gets listed on the NYSE in 2004.

Acquisition of Jaguar and Land Rover in 2008.

Tata Motors launches ‘Nano’ - The People's Car in 2009.

Tata Motors Limited

Awards India's Most Trusted Car Brand.

'Golden Peacock Environment Management Award' in 2003.

Forbes Global 2000 list for the year 2005 - Tata Motors ranked

at 1215.

Tata Motors bagged the prestigious 'CII-EXIM Bank Award' for

business excellence in 2005.

Tata Motors bagged National Award for Excellence in Cost

Management in 2006.

Tata Motors - Investor Relations, ranked first in India in 2008.

Tata Motors Limited

SWOT-AnalysisStrength

Market leader in Automobile Industry.Huge employee base.Aggressively acquiring foreign brands to increase its global presence.Produce low price car with low fuel consumption.

WeaknessReturn on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market.Not able to meet safety standards in their vehicles.

OpportunitiesAdvantage of their low cost car by entering into third world countries where people have low purchasing power.Should focus in developing luxury cars.Joint ventures in other countries allow TATA motors to easily enter into new market.

ThreatsHave low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantageMajor challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.Low safety standards can impact the sales.

Tata Motors Limited

Challenges

Tata Motors relies heavily on its sales in India.

Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as multinational

brands like Toyota and Chevrolet.

It has faced controversy over developing the ‘Nano’.

Ashok Leyland, Tata's biggest competitor in the Indian

heavy commercial vehicle market.

Tata Motors Limited

Other Information:

Tata Motors has consolidated revenue of USD 14 billion

(Rs 70,938 cr) in 2008 - 09.

Tata Motors introduced Indica as City Rover in UK but it was a failure.

Tata Motors has unveiled the electric versions of passenger car Tata

Indica and commercial vehicle Tata Ace to be launched in India in

2010.

Market Share (Approximately) –

Commercial Vehicles - 64%

Passenger Vehicles - 13%

Tata Motors Limited

Conclusion

Tata Motors has been at the forefront of the Indian

automobile industry's anti-pollution efforts by introducing

cleaner engines. Therefore Tata Motors Limited is always

committed to understanding customer needs.

The name of TATA itself says it all –

Trust

Acceptability

Transparency

Accountability

Tata Motors Limited

Thank You