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Tata Motors launches its first truck in collaboration with mercedes-benz

BUSINESS PROJECT

TOPIC : MNC, TATA MOTORS

Content What are MNC’s? Features of MNC Advantages of MNC’s Disadvantages of

MNC’s Introduction On TTM History Branches Products Swot Analysis

Tata Motors Inc. Stock Since 2004: TTM Tata Motors In India Conclusion

AcknowledgementI would like to express my special thanks of gratitude to my

teacher ……………….....as well as our principal ……………………who gave me the golden opportunity to do this wonderful project on

the topic MNC, TATA MOTORS, which also helped me in doing a lot of Research and I came to know about so many new things I am

really thankful to them.Secondly I would also like to thank my parents and friends who helped me a lot in finishing this project within the limited time.

I am making this project not only for marks but to also increase my knowledge .

THANKS AGAIN TO ALL WHO HELPED ME.

What are MNC’s?• MNC’s are huge industrial organizations which extend their

industrial and marketing operations through a network of their branches or their Majority Owned Foreign Affiliates.

• MNC’s are also know as Transnational Corporation (TNC’s).

Features of MNC1. Big size2. Huge intellectual capital3. Operates in many countries4. Large number of customer5. Large number of competitors6. Structured way of decision making

Advantages of MNC’s• MNC’s have become vehicles of technology to the developing

countries• Greater employment and career opportunities are provided

by these MNC’s.• MNC’s make commendable contribution to inventions and

innovations in the host country.• Practice of MNC’s bring to the host country, the latest

technique in the field of management.• Varity of goods and services produced for local customers.

Disadvantages of MNC’s• MNC’s create monopolies in the market and eliminate local

competitors.• MNC’s may create depletion of resources due to its continues

use by these overseas companies.• MNC’s generally carry out their R&D in their home country

and supply to the host country.• MNC’s generally import huge raw materials due to its

continuous use by these overseas companies.

Introduction On TTM• Founded : 1945• Founder : JRD Tata• Headquarters : Mumbai,india • key people : Ratan Tata,chairman• Parent : Tata Group

• Subsidiaries : Jaguar and land rover• Products :automobiles and engines• Revenue :Rs.70,938.85 crores(2008-

09)• Net profit :Rs.1001.26 crores(2008-

09)

History• Started in 1945 in Mumbai, India. • Original production was on locomotives.• 1954

– First car rolled off of the assembly line.• Tata’s are a family of Indian industrialists and philanthropists.• The family founded:

– Ironworks– Steelworks– cotton mills– hydroelectric-power plants

• Are of their endeavors have been proved to be crucial to India's industrial development.

History• Tata Motors is India’s owns the largest independent company in

India.• Mercedes and Tata teamed up to create a truck line.

– First major business deal with another firm.

• Together both companies started their commercial vehicle operations in 1960.

• in 1986 the company created and sold the first LCV– LCV = light commercial vehicle – Was the Tata 407

History• Tata Motors decided to pursue joint ventures.

– Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.

– Manufactured a diesel engine that had high horsepower and emitted less harmful chemicals.

• Began creating new lines in the late 1990’s and early 2000’s:– Compressed natural gas buses– 1109 vehicle, used for commercial purposes.– Ex-series– Newly designed LCV called the 207 DI

BranchesIn India

Northern

Region

•New Delhi•Chandigarh•Jaipur•Lucknow

Eastern Region

•Kolkata•Orissa•Patna

Western

Region

•Mumbai•Pune•Nagpur•Indore•Ahmedabad•Raipur

Southern Region

•Bangalore•Hyderabad•Cochin•Chennai•Madurai•Salem•Coimbatore

Branches

UK

South Korea

Russia

Europe

Africa

the Middle East

South East Asia

South Asia

South America.

In world

Products– Passenger cars and utility vehicles

• Tata Sierra• Tata Estate• Tata Sumo• Tata Safari• Tata Indica• Tata Indigo• Tata Indigo Marina• Tata Winger• Tata Magic• Tata Nano• Tata Xenon XT• Tata Xover (2009)

Tata Xover

Products– Concept vehicles

• 2000 Aria Roadster• 2001 Aria Coupe• 2002 Tata Indiva• 2004 Tata Indigo advent• 2005 Tata Xover• 2006 Tata Cliffrider• 2007 Tata Elegante • 2009 Tata Prima Tata Prima

Products– Commercial vehicles

• Tata Ace• Tata TL• Tata 407 Ex and Ex2• Tata 709 Ex• Tata 809 Ex and Ex2• Tata 909 Ex and Ex2• Tata 1109• Tata 1510/1512 • Tata 1610/1616• Tata 1613/1615• Tata 2515/2516• Tata Starbus

• Tata Globus• Tata Marcopolo Bus• Tata 3015• Tata 3118• Tata 3516• Tata 4018• Tata 4923 • Tata Novus• Tata World Truck

Tata Novus

Products

– Military vehicles• Tata LSV• Tata 2 Stretcher Ambulance• Tata 407 Troop Carrier• Tata LPTA 713 TC• Tata LPT 709 E• Tata SD 1015 TC• Tata LPTA 1615 TC• Tata LPTA 1621 TC• Tata LPTA 1615 TC• Tata Winger Passenger Mini Bus

Military Trucks

Swot Analysis

• strengths– well-known brand with good

reputation – planned and smart international

• strategy– smart approach in responding to the

market demand – alliances with key players – fast products development ability

• opportunities – new long-awaited products (Nano)– government support – emerging market high demand for

passengers cars at low costs.– weaknesses – low level of infrastructure– lack of experience in certain new

sectors

• threats– downturn of the world economy– high level of competition – sustainability and environmentalism– oil rising prices

Tata Motors Inc. Stock

• TTM• NYSE since 2004• $15.84 as of Friday (Yahoo, 2008)• Down 8% in last year

Since 2004: TTM

Tata Motors In India

Tata Motors Limited is India’s largest automobile company, with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08.

It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.

Tata Motors’ presence indeed cuts across the length and breadth of India.

Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954.

The company’s manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka).

The company is establishing a new plant at Sanand (Gujarat).

Tata Motors In IndiaFollowing a strategic alliance with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains.

The company’s dealership, sales, services and spare parts network comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in India.

Challenges

• Tata Motors relies heavily on its sales in India.

• Tata Motors now faces stiff competition from fellow

compatriots like Mahindra, Maruti as well as multinational

brands like Toyota and Chevrolet.

• It has faced controversy over developing the ‘Nano’.

• Ashok Leyland, Tata's biggest competitor in the Indian

heavy commercial vehicle market.

ConclusionTata Motors has been at the forefront of the Indian automobile

industry's anti-pollution efforts by introducing cleaner engines.

Therefore Tata Motors Limited is always committed to

understanding customer needs.

The name of TATA itself says it all –

Trust

Acceptability

Transparency

Accountability

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