Tata Motors Limited

PRESENTED BY :Y.KARTHEEKGUPTHA

SUDHANSHU RATHORE

INTRODUCTION :

Company Profile

• Headquarters - Mumbai.

• TML is currently headed by Ratan N Tata.

• Tata Motors manufactures HCV, LCV,

Passenger cars, MUV and Military Vehicles.

• Global operations - UK, South Korea, Thailand and Spain.

• TML - world's fourth largest truck manufacturer. world’s

second largest bus manufacturer.

• The company have 24,000 + employees

HISTORY

• Tata Motors Limited is a part of Tata Group.

• Founder - Jamshedji Tata (TELCO).

• The company was established in 1945 as a locomotive manufacturing

unit.

• It tied-up with Daimler-Benz and entered Commercial vehicle segment

in 1954.

• In 1992, it entered Small vehicle segment• Tata Motors decided to pursue joint ventures.

– Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.

VISION :

“Best in the manner in which we operate, we deliver, and

our value system and ethics.”

Commercial Vehicles

Passenger Vehicles

Military Vehicles

product profile

Passenger Cars & Utility vehicles

Tata Sumo/Spaci

o

Tata Safa

ri

Tata Indica

Tata Indigo

Tata Winger

Tata Magic

Tata Nan

o

Tata Xenon XT

Tata Xover

(2009)

Tata Manza (200

9

COMMERCIAL VEHICLES

» Tata Ace» Tata Starbus» Tata Globus» Tata Marcopolo Bus» Tata Novus» Tata 407 EX17th September, 2010Tata Motors Cng-electric Hybrid Bus, India’s First, On Delhi Roads

Military Vehicles

• Specialization in Military Defense Transport Solution• Introducing new trucks for military defense

purpose• Large Investments in R & D ,to meet international

standards

Some of them are listed below :

• Tata LSV• Tata 2 Stretcher Ambulance• Tata 407 Troop Carrier• Tata LPTA 713 TC• Tata LPT 709 E• Tata SD 1015 TC• Tata LPTA 1615 TC• Tata LPTA 1621 TC• Tata LPTA 1615 TC• Tata Winger Passenger Mini Bus

Concept products :• 2000 Aria Roadster• 2001 Aria Coupe• 2002 Tata Indiva• 2004 Tata Indigo advent• 2005 Tata Xover• 2006 Tata Cliffrider• 2007 Tata Elegante • 2009 Tata Prima

Branches in INDIA

Northern Region

•New Delhi•Chandigarh•Jaipur•Lucknow

Eastern Region

•Kolkata•Orissa•Patna

Western Region

•Mumbai•Pune•Nagpur•Indore•Ahmedabad•Raipur

Southern Region

•Bangalore•Hyderabad•Cochin•Chennai•Madurai•Salem•Coimbatore

PM TelangManaging Director (India Operations)Tata Motors

Branches

UK

South Korea

Russia

Europe

Africa

the Middle East

South East Asia

South Asia

South America.

In world

RT WasanHead, Commercial Vehicles DivisionTata Motors International Business

ORGANISATIONAL STRUCTURE

BOARD OF DIRECTORS :

Chairman

Ratan NAVAL TataRavi Kant (Vice-Chairman)Directors:

J J Irani

R Gopalakrishnan

N N Wadia

S M Palia

R A Mashelkar

S Bhargava

N Munjee

V K Jairath

Ranendra Sen

Carl-Peter Forster(Chief Executive Officer & Managing Director)

P M Telang(Managing Director- India Operations)

TATA MOTORS IN STOCK

• Tata Motors Limited BOM 1,083.70 • Tata Motors Limited (ADR) NYSE 24.53 • TATA MOTORS LIMITED NSE 1,083.70 • Tata Motors DVR 'A' Ord NSE 773.00

Tata Motors Inc. in NYSE

• Tata Motors was first listed on the NYSE in 2004.

• It created wealth of Rs. 320bn during 2001-2006.

• IT stands among top 10 wealth creators in India.

• It has its manufacturing bases in Jamshedpur, Lucknow and

Pune.

• Tata Motors has recently had a couple of important mergers

and acquisitions like with Daewoo in South Korea, Hispanso

and a JV with Fiat.

Type Public :• (NYSE: TTM)

Tata Motors DVR 'A' Ord (Public, NSE:TATAMTRDVR)

TATA MOTORS LIMITED (Public, NSE:TATAMOTORS)

TATA MOTORS IN BSE

Joint Ventures & Acquisitions

• In 2004, the acquisition of Daewoo Commercial Vehicle of South

Korea.

• In 2005, Hispano Carrocera – Spanish bus manufacturing company.

• In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-

based global leader in bus body building.

• In 2007, TML also formed a joint venture with Fiat.

• In 2008, the acquisition of British Jaguar Land Rover (JLR) business.

Subsidiary companies formed/acquired:• Tata Hispano Motors Carrocera S.A., (Hispano)

became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%.

• JaguarLandRover Limited, the Company’s subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.

Fiat India Automobiles Limited

A 50:50 joint venture company between Tata Motors Limited and Fiat Company located

It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners

MARKET STRATEGIES

• Products, branding and advitisements (from 0 to 100 %)• Pricing strategies (determining low price in market)• Place (selling at right place)• Maintenance and support (good maintenance services)

SOME MARKET FIGURESMarket shares till 1998

Maruti57%Santro

22%

Matiz15%

Uno6% Maruti

Santro

Matiz

Uno

Market shares after Indica launch, Dec. '99

Maruti36%

Santro27%

Matiz12%

Uno7%

Indica18%

Maruti

Santro

Matiz

Uno

Indica

SOME FINANCE FIGURES

• Jaguar/Land Rover whole sale sales in 2009-10 grew to almost 194,000 units. Both brands improved

• Their performance impressively mainly due to the very positive customer response to its newly launched luxury sedans and the fact that the Company has succeeded in achieving a significance reduction in cost with improved operational efficiencies.

Contd……

• Tata Motors posted record consolidated net revenues and profits of Rs. 92,519 crores ($19,376 million) and Rs. 2,571 crores ($538 million) respectively during the financial year(2009-10).

• The Company’sdomestic sales in India for cars and commercial vehicles was 633,862 units – a growth of 34.1%.

• Passenger vehicle sales alone increased by 25.3% to 260,020 units.

COMPARISION OF 5 YR’S PROFIT

36

Competitors

Commercial Vehicles

Passenger Vehicle

• Ashok Leyland

• Volvo Motors

• Swaraz Mazda

• Mahindra Motors

• Maruti Suzuki

• Honda Motors

• Hyundai Motors

SOCIAL RESPONSIBILITY

• EMPLOYABILITY• Technical & Vocational training (2935)

• EDUCATION• Infrastructures & scholarshipfor

schools(25,000)

• HEALTH• Safe drinking water• Curative health service• Low cost toilet build

• ENVIRONMENT• Plantations(263517)• Natural dissaster fundings.• Smokeless chullahs installed(200)

MILESTONES :

• Indica - India’s first fully indigenous passenger car

• Tata Motors acquires Daewoo

Commercial Vehicle Company in

2004.

• Tata Motors gets listed on the

NYSE in 2004.

• Acquisition of Jaguar and Land

Rover in 2008.

• Tata Motors launches ‘Nano’ -

The People's Car in 2009.

AWARDS :

•   Land Rover double header at the Auto Express 2010 new car awards

• Golden Peacock Award for Occupational Health & Safety for the year 2010

•     CVBU Pune receives Excellent Energy Efficient Unit award

•     CVBU Pune declared winner of the MPCB Vasundhara Awards 2010

AWARDS FOR NANO

• Tata Nano has won includes Compact Car of the Year

• Entry-level Mini Car of the Year, • Indian Automotive Design of the Year,• The Most Value for Money• Car of the Year • Small Car of theYear• Micro Car of the Year

Forbes Rankings

Alcoa - 630th on the Forbes Global

2000 in 2010

Alcoa - 697th on the Forbes Global

2000 in 2009

Alcoa - 211st on the Forbes Global

2000 in 2008

Alcoa - 211st on the Forbes Global

2000 in 2007

Alcoa - 212nd on the Forbes Global

2000 in 2006

41

Strengths

Weakness

Opportunities Threats

Market leader in Automobile Industry.

Aggressively acquiring foreign brands to increase its global presence.

Produce low price car with low fuel consumption.

Return on Investment on TATA motors shares in low.

Has not got a foothold in the luxury car

segment in its domestic market.

Advantage of their low cost car by entering into third world countries where peoplehave low purchasing power.

Shouldfocusin developing luxury cars.

Joint ventures in other countries allow TATA motors to easily enter into new market.

Have low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage

Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing.

Low safety standards can impact the sales.

Tata Motors Limited44