Company Profile Headquarters - Mumbai.

TML is currently headed by Ratan N Tata. Tata Motors manufactures HCV, LCV, Passenger cars, MUV and Military Vehicles. Global operations - UK, South Korea, Thailand and Spain. TML - world's fourth largest truck manufacturer. worlds second largest bus manufacturer.

The company have 24,000

+ employees

HISTORY Tata Motors Limited is a part of Tata Group.

Founder - Jamshedji Tata (TELCO). The company was established in 1945 as a locomotive manufacturing unit.

It tied-up with Daimler-Benz and entered Commercial vehiclesegment in 1954. In 1992, it entered Small vehicle segment Tata Motors decided to pursue joint ventures. Cummins Engine Co., Inc., was the first company to jointly venture with Tata in 1993.

VISION :

Be the most admired multi-national Indian car company vehicles that people love to buy

Create an organization that people enjoy working for, doing business with and investing in

Passenger Vehicles

Commercial Vehicles

Military Vehicles

Passenger Cars & Utility vehicles

Tata Sumo/ Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Winger

Tata Magic

Tata Nano

Tata Xenon XT

Tata Xover (2009)

Tata Manza (2009

COMMERCIAL VEHICLES Tata Ace Tata Starbus Tata Globus Tata Marcopolo Bus Tata Novus

Tata 407 EX17th September, 2010 Tata Motors Cng-electric Hybrid Bus, Indias First, On Delhi Roads

Military Vehicles Specialization in Military Defense Transport Solution Introducing new trucks for military defense purpose Large Investments in R & D ,to meet international standards

Some of them are listed below : Tata LSV Tata 2 Stretcher Ambulance Tata 407 Troop Carrier Tata LPTA 713 TC Tata LPT 709 E Tata SD 1015 TC Tata LPTA 1615 TC Tata LPTA 1621 TC Tata LPTA 1615 TC

Concept products :

2000 Aria Roadster 2001 Aria Coupe 2002 Tata Indiva 2004 Tata Indigo advent 2005 Tata Xover 2006 Tata Cliffrider 2007 Tata Elegante 2009 Tata Prima

Branches in INDIA New Delhi Chandigarh Western Jaipur Lucknow Region Mumbai Pune Nagpur Indore Ahmedabad Raipur

Northern Region

Eastern Region

Kolkata Orissa Patna

Southern Region

Bangalore Hyderabad Cochin Chennai Madurai Salem Coimbatore

PM Telang Managing Director (India Operations) Tata Motors

BranchesIn world

RT Wasan Head, Commercial Vehicles Division Tata Motors International Business

UK

South KoreaRussia Europe Africa

the Middle EastSouth East Asia South Asia South America.

ORGANISATIONAL STRUCTURE

TATA MOTORS IN STOCK Tata Motors Limited Tata Motors Limited (ADR) TATA MOTORS LIMITED Tata Motors DVR 'A' Ord BOM NYSE NSE NSE 1,083.70 24.53 1,083.70 773.00

Joint Ventures & Acquisitions In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea. In 2005, Hispano Carrocera Spanish bus manufacturing company. In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building. In 2007, TML also formed a joint venture with Fiat. In 2008, the acquisition of British Jaguar Land Rover (JLR) business.

Subsidiary companies formed/acquired: Tata Hispano Motors Carrocera S.A., (Hispano) became a subsidiary consequent upon the Company exercising its put option and increasing its stake from 21% to 100%. JaguarLandRover Limited, the Companys subsidiary formed the following subsidiaries, viz. Jaguar Land Rover Brazil (LLC), Limited Liability Company "Jaguar Land Rover" (Russia), Land Rover Parts Limited and Land Rover Parts US LLC.

Fiat India Automobiles LimitedA 50:50 joint venture company between Tata Motors Limited and Fiat Company located It is located at Ranjangaon, Maharashtra is engaged in the manufacture of Tata and Fiat branded products as well as engines and transmissions for use by both the partners

SOME MARKET FIGURESMarket shares till 1998Matiz 15% Uno 6% Maruti 57% Maruti Santro Santro 22% Matiz Uno

Market shares after Indica launch, Dec. '99Indica 18% Uno 7% Matiz 12% Maruti 36% Maruti Santro Matiz Uno Santro 27% Indica

SOME FINANCE FIGURES Jaguar/Land Rover whole sale sales in 2009-10 grew to almost 194,000 units. Both brands improved Their performance impressively mainly due to the very positive customer response to its newly launched luxury sedans and the fact that the Company has succeeded in achieving a significance reduction in cost with improved operational efficiencies.

Competitors25

Ashok Leyland Volvo Motors Swaraz Mazda Mahindra Motors

Maruti Suzuki Honda Motors Hyundai Motors

Commercial Vehicles

Passenger Vehicle

SOCIAL RESPONSIBILITY EMPLOYABILITY Technical & Vocational training (2935)

HEALTH Safe drinking water Curative health service Low cost toilet build

EDUCATION Infrastructures & scholarshipfor schools(25,000)

ENVIRONMENT Plantations(263517) Natural dissaster fundings. Smokeless chullahs installed(200)

MILESTONES : Indica - Indias first fully indigenous passenger car Tata Motors acquires Daewoo Commercial Vehicle Company in 2004. Tata Motors gets listed on the

AWARDS : Land Rover double header at the Auto Express 2010 new car awards Golden Peacock Award for Occupational Health & Safety for the year 2010 CVBU Pune receives Excellent Energy Efficient Unit award CVBU Pune declared winner of the MPCB Vasundhara Awards 2010

NYSE in 2004. Acquisition of Jaguar and Land Rover in 2008.

Tata Motors launches Nano The People's Car in 2009.

AWARDS FOR NANO Tata Nano has won includes Compact Car of the Year Entry-level Mini Car of the Year, Indian Automotive Design of the Year, The Most Value for Money Car of the Year Small Car of theYear Micro Car of the Year

Market leader in Automobile Industry. Aggressively acquiring foreign brands to increase its global presence. Produce low price car with low fuel consumption.

Return

on Investment on TATA motors shares in low. Has not got a foothold in the luxury car segment in its domestic market.

HaveAdvantage of their low cost car by entering into third world countries where peoplehave low purchasing power. Shouldfocusin developing luxury cars. Joint ventures in other countries allow TATA motors to easily enter into new market.

low cost advantage over its competitors, once the competitors find out the low cost production methodology then there will no competitive advantage Major challenge for TATA motors is the rising prices of steel, Aluminum and plastic which is heavily used in vehicle manufacturing. Low safety standards can impact 29 the sales.