Introduction OF TATA MOTORS

-Established in 1945. -Manufacturer of steam

locomotive –Jamshedpur. -Tata motors –

independent producer of medium of commercial vehicles.

-The country's leading commercial vehicle manufacturer.

- Significant presence in the multi-utility and passenger car segments.

-e.g.1st car i.e. Tata indica v2.

Introduction OF TATA MOTORS

Competitors of TATA MOTORS

-Maruti Udyog Ltd. Ritz, Swift-Hyundai motors India Ltd. Santro, I-20-Fiat India Automobiles Pvt. Ltd. Linea.- General Motors. Sparks.

Product

OF TATA MOTORS

PRODUCT OF TATA MOTORS

PRODUCT

TATA motor’s product portfolio ranges from

passenger vehicles to commercial vehicles.

TATA INDICA:-A car exclusively for the

middle class Indian.-A car designed for India

rather than a car adapted for India.-Value for money.-Pre launch promotions and brand building exercises.

-TATA’S flagship SUV.

-Been in the market since

1998.

-No nonsense

affordable off roader.

TATA SAFARI

TATA ACE- TATA’s first ever mini truck.- Launched in May 2005.-Highest selling mini truck in the Indian market (500000 in under 5 years ).- Redefined the segment in India .-Converting 3 wheeler users into 4 wheeler users.

TATA NANO -Launched in March 2009.

-Inexpensive, rear engine,

four door city car .

-Aimed at wooing the two

wheeler customer buying a

car.

- Designed at Italy’s

Institute

of Development in

Automotive Engineering.

MANZA -Launched in 2009 .

- Based on the X1 platform

introduced Geneva Motor

Show in 2007.

- New refreshing version

of

the Indigo .

- Aimed at

the sophisticated urban

male.

Latest car TATA ARIA

-Launched in January 2010 at Delhi

auto expo.

- Crossover SUV redefining and

creating a new segment.

- class leading features such as

cruise control, GPS, ABS and ESP

and 6 airbags.

- Based on the TATA Xover

concept showcased in 2006

Geneva motor show.

NEW CONCEPT CAR-TATA PIXEL

-Concept car unveiled on 1st March

2011.

- Based on the TATA Nano.

- Primarily aimed at the European

market.

-Show cases innovative Zero turn

Drive feature resulting in a turning

radius of just 2.6 meter

features Panoramic sunroof and

Scissor Doors .

COMMERCIAL PRODUCTS

Jaguar And Land Rover

Jaguar and Land Rover -TATA motor’s acquired JLR from Ford

motor company on 1ST January 2008.-It was a landmark deal and a landmark

moment in Indian Automotive History.-TATA added true performance and

luxury cars to its existing product portfolio.

-It helped TATA to acquire not only cars but advanced technological knowhow as well which it will incorporate in its upcoming and future products.

COMMERCIAL PRODUCTS

TATA ALSO

MILITRY TRUCKS

.

PROMOTION

Meaning of promotion

 -elements of marketing mix (product, price, promotion, distribution).

- communication link between sellers and buyers.

- purpose of influencing, informing, or persuading a potential buyer's purchasing decision.

Objective of promotion Three basic objectives of

promotion:-To present information to

consumers as well as others.

-To increase the demand.

-To differentiate a product.

Promotional strategy

An organization promotional strategy can

consist of:-Advertising.-Public relations.-Sales promotion.-Personal selling.-Direct Mail.

Promotion strategy used by Tata Motors

-Hoardings.-Advertisements.-Internet.-Online booking, printing in

shirts, watches etc.

Hoardings and Postures

Hoardings and Postures

Hoardings and Postures

Hoardings and Postures

ADVERTISEMENT

Our group has collected data

from different places by

Questionnaire method.

Questionnaire Q.1]What comes to your

mind when you think of Tata motors?

-Good for heavy vehicles. -Good service. -Affordable pricing. -Trust. -Class. -Indian company.

Q2.]What car do you own presently?

Many answers were given : -Bulero.-Swift.-Honda city.-Esteem.-Hyundai Verna.-Hyundai Getz.

Questionnaire

Q3] Have you ever owned a Tata car ?

Out of 18 people:

14 people said NO

4 people said YES

Questionnaire

Q4]When do you plan to buy a new car ?

201117%

201350%

201511%

later22%

Sales

Questionnaire

Q5] What is latest crossover SUV that Tata has launched ?

ARIA :13 People answered

Don’t No : 5 People answered

Questionnaire

Q6] Instead of purchasing bike would you opt for Nano,if yes than which color?

NO YES 14 4

3 people were for white and 1 for silver.

Questionnaire

Q7] With regards to available cars in Indian market what would u prefer ?

Maruti-

1161%fiat-1

6%

Hyundai-528%

Tata-16%

CARS

Questionnaire

Q8]Where would you rank Tata as a car company on a scale from 1-5? (5 being highest)

Questionnaire

16%

26%

356%

422%

511%

RANK

Conclusion In small segment consumer

seeks for:- Good mileage.- Low maintenance.- Easy availability of spare

parts.- Price.

Conclusion

-Good for commercial purposes .-Dealers are available.-Good after sale service .-Easily finance available

through TATA MOTORS finance .

-Goodwill

THANKYOU