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The Power of. Targeted. Advertising!. Put On The House to Work For Your Business. Your Logo and Local Air Time Goes Here. with the Carey Bros. & Rebecca Cole. Meet The Carey Bros. & Rebecca Cole. - PowerPoint PPT Presentation

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  • Put On The House to Work For Your BusinessThe Power ofAdvertising!with the Carey Bros. & Rebecca ColeYour Logo and Local Air Time Goes Here

  • Meet The Carey Bros. & Rebecca Cole James and Morris Carey, known as The Carey Bros., are nationally recognized experts on home building and renovation. They share their 50+ years of experience as award-winning, licensed contractors with over 20 million people nationwide through a weekly radio program, daily radio tip, content rich website and an Associated Press syndicated newspaper column all titled, On The House. In addition the Carey Bros. are monthly contributors to The Family Handyman and American Woodworker magazines both of which are Readers Digest publications.

    The On The House is Americas number one home improvement, repair and remodeling vignette and is heard on over 170 stations across the U.S, Puerto Rico, and Canada. Over 1.5 million listeners tune in to the On The House for informative, fun, and FREE home improvement advice!

    These third-generation contractors hold 18-year broadcast careers in radio and television. The Careys have acted as home improvement editors on CBS News Saturday Morning, the Family Channel's Home & Family program and The Discovery Channels Home Matters. They have also appeared as guests on national and local television programs, including ABC-TV's Home Show, CNNfns The Money Gang, HGTVs Smart Solutions and PBSs Right On The Money among others.

  • Gender: 55% Male 45% FemaleIncome: Over $50,000 41% $25,000 - $50,000 43% Under $25,000 16%Shopper Profile: Brand Loyal 40% Cautious 39% Venturesome 21%Education: High School or Less 9% Completed High School25% Some College/Trade School 31% Completed College or More 35%18-2425-3435-4445-5455-6465+Demographic Breakout: Own Home 100% Households with Children 33%Source: Arbitron and the Radio Advertising BureauOn The House AudienceListener Profile: 70% Serious DIYs 30% Professional

  • Every week, Radio reaches 94.3% of adults who shopped at hardware/building supply stores 4+ times in 4 weeks.

    Every week, Radio reaches 93.4% of those who plan to remodel their homes. Source: Radio Advertising BureauOn The House Will help you reach qualified buyers!

  • Dont take our word. . .

    When folks want information on home improvement products or what really works when it comes to home maintenance, they need honest, straight-up hands-on advice from somebody they can trust. The Careys have been there and folks trust James & Morris. Theyre the Real McCoy of Home Improvement! Thats why Grabbers been working with the Careys for nearly a decade.

    - Steve Moss, Director of Marketing - Grabber Construction Products

    Were a fairly new company with a limited budget. Because of this, our advertising decisions have to be on-the-mark. A perfect example of this is our affiliation with the Carey Brothers. Their targeted following allows us to reach the people who are most likely to buy our products.

    Chris Jenkins, Sales and Marketing Director TimberTech

    Our mission is to educate consumers and builders alike. I really want to say we couldnt be more pleased with the effort [The Carey Brothers] made on our behalf. They posted a link to our site on their site and immediately after that was up we noticed a surge in traffic from people who had visited the On the House website. When they mentioned us on the broadcast, they actually went significantly further in terms of time than we thought they would. We couldnt be more pleased with their effort.

    Jim Niehoff, Portland Cement Association

  • Affordable Advertising Plans!Sponsorship Package #1

    1 commercial per hour in the program1 sponsor billboard per hour voiced by the Carey Brothers20 On The House Tip of the Day sponsorships which includes 30 sec. commercial and opening billboard20 ROS commercials during the week12 promo tags during the weekCommercials voiced by the Carey Brothers

    Your 52 week investment is only $0.00Sponsorship Package #2

    1 commercial per hour in the program10 On The House Tip of the Day sponsorships which includes 30 sec. commercial and opening billboard20 ROS commercials during the week6 promo tags during the week

    Your 26 week investment is only $0.00