Targeted Updates

2
Unlock a Massive Opportunity With visits to company websites declining and inboxes more cluttered than ever, the consumer shift to “following” presents an enormous opportunity for marketers to drive results through an enduring communication channel. Following companies is more common than you might think – 53% of active social networkers are following a brand (compared to 32% following a celebrity). 1 Introducing LinkedIn Targeted Updates Through our follower ecosystem, companies can develop lasting relationships with the highest concentration of affluent professionals and business decision makers on the social web. With targeted updates, the most robust targeted offering available on any social platform, companies can now deliver highly relevant content to their target audiences to drive increased engagement and brand loyalty. Examples have shown a 66%+ increase in audience engagement as the result of targeted updates. 2 Targeting parameters, based on rich, member- generated data unique to LinkedIn, include: Company size Industry Function Seniority Geography LinkedIn Targeted Updates Deliver relevant content to the right audience Improve message relevance by targeting your updates Coming Soon Marketing Solutions Deliver relevant content to the right audience Shared with a targeted audience of 36,157 followers • 28,231 impressions • 41 clicks • 0.73% engagement Like (38) Comment (6) Share • 2 days ago LinkedIn “We needed to advertise where the business people are going to be. They’re on LinkedIn.” Listen to Cathay Pacific talk about successful marketing on LinkedIn. Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways, talks about the success they found using LinkedIn to reach business travelers to Asia. Cathay Pacific shares their LinkedIn success story youtube.com

description

 

Transcript of Targeted Updates

Page 1: Targeted Updates

Unlock a Massive OpportunityWith visits to company websites declining and inboxes more cluttered than ever, the consumer shift to “following” presents an enormous opportunity for marketers to drive results through an enduring communication channel. Following companies is more common than you might think – 53% of active social networkers are following a brand (compared to 32% following a celebrity).1

Introducing LinkedIn Targeted Updates Through our follower ecosystem, companies can develop lasting relationships with the highest concentration of af�uent professionals and business decision makers on the social web. With targeted updates, the most robust targeted offering available on any social platform, companies can now deliver highly relevant content to their target audiences to drive increased engagement and brand loyalty. Examples have shown a 66%+ increase in audience engagement as the result of targeted updates.2

Targeting parameters, based on rich, member- generated data unique to LinkedIn, include:

• Company size• Industry• Function• Seniority• Geography

LinkedIn Targeted Updates Deliver relevant content to the right audience

Improve message relevance by targeting your updates

Coming Soon

Marketing Solutions

Deliver relevant content to the right audience

Shared with a targeted audience of 36,157 followers • 28,231 impressions • 41 clicks • 0.73% engagementLike (38) • Comment (6) • Share • 2 days ago

LinkedIn “We needed to advertise where the business people are going to be. They’re on LinkedIn.” Listen to Cathay Pacific talk about successful marketing on LinkedIn.

Dennis Owen, Vice President Marketing Americas at Cathay Pacific Airways, talks about the success they found using LinkedIn to reach business travelers to Asia.

Cathay Pacific shares their LinkedIn success storyyoutube.com

Page 2: Targeted Updates

Segment your followers based on targetable dimensions

Insights for Creating Engaging Updates Here are 5 tips to get the best engagement and virality from your targeted updates:

Content – Share relevant industry insights and news with your followers.

• 60% are interested in industry insights.3

• 53% are interested in company news.3

• 43% are interested in early access to new products and services.3

Length – Less is more.

• Shorter messages have higher engagement.4

Frequency – Send at least 2-3 updates per week for each audience.

• 70% of followers are reached within the �rst 48 hours.4

LinkedIn Groups – Cross-promote and use groups for extended discussions.

• Followers are in twice as many groups as the average member.4

Employees – Keep employees in the loop.

• Employees actively spread your message by sharing updates with their networks.4

talent.linkedin.com | [email protected] contact your sales manager or account manager for more information.

Copyright © 2012 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

10-LCS-066-G 0312

1

1 Source: Nielsen Social Media Report Q3 20112 Results based on analysis of actual follower engagement per audience segment3 LinkedIn Follower Report, US, January 20124 LinkedIn internal data, global, January 2012

Introducing Follower InsightsWe’re also releasing a powerful new insights dashboard so companies can better understand their followers’ demographics and engagement with updates. These insights are invaluable for crafting a strategy to gain followers and optimize their engagement.

Start Acquiring Followers Today Run a follower media campaign and attract the right followers with our precision targeting, based on the rich pro�le data of our 150+ million global members.

Additional Information For more information, contact your LinkedIn Account Representative.

Increase follower engagement by analyzing interactions with your updates